Manager, Digital Advertising

The Digital Advertising Manager at PLUS Communications is tasked with overseeing the execution of video and display advertising campaigns. This role involves traffic management through ad servers like DoubleClick Manager, handling programmatic buys on platforms such as The Trade Desk, and maintaining close monitoring of campaign performance metrics via Excel. Additionally, developing strong relationships in the OTT space is crucial to offer clients optimal inventory opportunities.

Candidates for the Digital Advertising Manager role at PLUS Communications should have 2-3 years of relevant experience in the political or digital advertising spaces, with past agency experience being advantageous. Familiarity with ad servers and demand-side platforms is required, along with strong Excel skills to ensure precise campaign execution.

The Digital Advertising Manager role at PLUS Communications is conducted in a vibrant and fast-paced environment, adjusting to the news cycle and the demands of a constantly evolving digital landscape. The company offers a hybrid work environment which provides flexibility along with collaborative interactions.

PLUS Communications provides competitive compensation, including opportunities for year-end bonuses. Benefits such as medical, dental, and vision insurance, a 401k plan, paid parental leave, paid vacation, and sick leave are available. There's also employer support for commuter expenses as part of a balanced work-life experience.

To stand out for the Digital Advertising Manager position, emphasize your agency experience, proficiency with ad servers, and ability to deliver consistent, error-free work under tight deadlines. Highlight your adaptable attitude and eagerness to learn, as well as any specific campaign successes you have achieved in previous roles.

When discussing your experience with programmatic advertising platforms, highlight specific projects where you've used platforms like The Trade Desk or StackAdapt. Share details on your role, the challenges faced, and how you optimized campaigns for better performance.

To answer how you handle tight deadlines, explain your organizational strategies and prioritization methods. Give an example of a time when you successfully managed multiple projects and how you ensured timely delivery without sacrificing quality.

Discuss the metrics you focus on when monitoring campaign performance, and explain how you use tools like Excel to track these effectively. Mention any specific KPIs that are important in your campaigns and how you proactively communicate insights with your team.

When describing a collaboration with an external team, focus on the role you played, the outcome of the campaign, and any challenges you faced. Highlight your communication skills and how you built strong relationships to ensure campaign success.

In discussing your approach to optimizing ad placements, outline the parameters you consider, such as audience targeting and performance analytics. Share a relevant example of how your optimization led to improved campaign results.

Explain your methods for keeping abreast of trends in digital advertising, like attending industry conferences, participating in webinars, and reading relevant publications. This shows your commitment to professional growth and adapting to market changes.

When asked about reporting tools, mention any software you are adept at using, such as Google Analytics or specific ad servers. Discuss how these tools enhance your reporting capabilities and improve communication of campaign outcomes.

To address this question, outline your analytical approach in diagnosing issues, including the use of data to identify inefficiencies. Emphasize how you would brainstorm solutions with your team and clients to steer the campaign back on track.

Provide an example of a demanding project where you went the extra mile. Detail your commitment, how you managed your time effectively, and the positive impact it had on the project's success.

Discuss your strategy for cultivating relationships in the OTT space, including attending industry meetings and engaging with external teams. Highlight how these relationships can enhance inventory opportunities and improve client service.