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SEM Lead

We are PMGNamed Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.We're seeking innovative problem solvers to join our growing Paid Search Marketing (SEM) team in which you can own the SEM strategy and/or implement the strategy for our clients while continuing to innovate and forge a path within the SEM channel. We are looking for agile individuals who have a passion for SEM and are eager for engaging challenges that will help shape the search landscape for our clients and the industry. Your opportunity to drive innovation, build teams, grow your own skillset, and work with some of the biggest and smartest brands is limitless and PMG.Our team thinks about search marketing with a unique lens, finding new ways to solve old problems--and embracing new opportunities--while creating an environment where everyone has opportunities to thrive as professionals and people.Responsibilities• Exceed client goals and by leading paid search initiatives• Serve as a primary contact for SEM client relationships• Help execute search programs and participate in thought leadership• Lead SEM strategies hand-in-hand with other PMG team members and the client• Provide quality assurance, technical guidance, and tactical support• Coach junior team membersSkills & Experience• 4+ years of related work experience• Bachelor’s Degree or equivalent work experience• Strong interpersonal and training skills• High level of emotional intelligence• Ability to provide thought leadership within the search landscape• Strong verbal and written communication skills• Strong team player• Strong analytical skills with proficiency in Microsoft Excel or SQL• Self-motivated and likes to learn new tools and technologyWhat We Offer• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.• Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.• Parental Leave: We provide paid parental leave to support your family during important life events.• Retirement Plans: Plan for your future with our competitive 401(k) matching program.• Fertility and Family Support: Access fertility benefits for all team members and their spouses.• Pet Insurance: Protect your pet's health and your finances.• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.• Annual Bonus: All employees are eligible for an annual bonus.• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.What Sets Us ApartBeing part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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What You Should Know About SEM Lead, PMG

Exciting times are ahead at PMG as we search for a dynamic SEM Lead to join our innovative team in Dallas, TX! For over nine years, we've been named one of Ad Age's Best Places to Work, and since 2022, we've also been recognized by Fast Company as one of the Best Workplaces for Innovators. If you have a passion for search engine marketing and a knack for solving complex problems, this could be the perfect opportunity for you! At PMG, you will take ownership of SEM strategies, collaborate with high-profile clients, and help drive impactful results. You’ll have the chance to leverage our proprietary marketing intelligence platform, Alli, and collaborate with a diverse, talented team dedicated to delivering cutting-edge digital solutions. Your role will include leading paid search initiatives, providing technical expertise, and fostering the professional growth of junior team members. We pride ourselves on our supportive environment where creativity and innovation thrive, and with over 900 global employees, you’ll be part of a thriving network engaged in shaping the future of search. This is more than just a job; it’s an opportunity to grow personally and professionally while working with some of the biggest brands in the world. Join us at PMG, where the possibilities are endless and your journey can truly make a difference!

Frequently Asked Questions (FAQs) for SEM Lead Role at PMG
What responsibilities does the SEM Lead at PMG have?

The SEM Lead at PMG is responsible for exceeding client goals by leading paid search marketing initiatives, serving as the primary contact for client relationships, executing search programs, and providing tactical support. The role also involves coaching junior team members and collaborating with other PMG teams to create effective search strategies.

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What qualifications are required to become an SEM Lead at PMG?

To be considered for the SEM Lead position at PMG, candidates should have at least 4 years of related work experience, a Bachelor's Degree or equivalent experience, and strong analytical skills. Interpersonal skills, strong communication abilities, and a self-motivated attitude are essential to thrive in this role.

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What skills are important for an SEM Lead at PMG?

An SEM Lead at PMG should possess strong interpersonal skills, high emotional intelligence, analytical proficiency, and excellent verbal and written communication abilities. Familiarity with tools like Microsoft Excel or SQL is also beneficial, enhancing the capability to derive insights from data and drive successful SEM strategies.

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What makes PMG a great workplace for an SEM Lead?

PMG has consistently been recognized as one of the best places to work, offering a supportive and inclusive company culture. Employees benefit from generous PTO, professional development opportunities, parental leave, and access to innovative resources, ensuring a well-rounded work-life balance.

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How does PMG support the professional development of an SEM Lead?

PMG actively invests in the professional development of its SEM Leads by offering mentorship opportunities, learning programs, and avenues for career advancement. Employees are encouraged to continuously grow their skillsets, collaborate with others, and take on new challenges that foster innovation.

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Common Interview Questions for SEM Lead
Can you describe your experience with SEM strategies?

When answering this question, share specific examples of SEM strategies you've developed and implemented. Discuss the tools you used, the results achieved, and the challenges faced. Highlight your thought process and how you adapted strategies based on campaign performance.

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How do you measure the success of an SEM campaign?

A good response would include mentioning key performance indicators (KPIs) such as click-through rates, conversion rates, ROI, and cost-per-click. Explain your approach to analyzing data and reporting results to clients, providing insights for ongoing optimization.

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What tools do you prefer for SEM management and why?

Discuss your comfort level with tools like Google Ads, SEMrush, or Moz. Explain how these tools help you in keyword research, performance tracking, and analysis. Emphasize your ability to leverage technology for improved search results.

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How do you stay updated with SEM trends and changes in the industry?

Share your methods for staying informed, such as following industry blogs, participating in webinars, or being part of professional groups. Mention how this knowledge has influenced your SEM strategies in the past.

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Can you provide an example of a successful SEM campaign you've led?

Illustrate this with a comprehensive case study, detailing your role, objectives, methodologies, and the ultimate impact of the campaign. Use metrics to show success and discuss what you learned from that experience.

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How would you handle a client dissatisfied with their SEM results?

Discuss your approach to communication, empathy, and problem-solving. Highlight the importance of analyzing the performance data, understanding client concerns, and providing a clear plan for improvement based on your findings.

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What is your process for keyword research?

Describe your methodology for identifying relevant keywords, including the use of tools and data analysis. Discuss how you prioritize keywords based on traffic potential and competition, and how you integrate them into campaigns.

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How do you collaborate with other teams at PMG on SEM projects?

Emphasize the importance of teamwork, outlining how you communicate with creative, analytics, and account management teams. Share how these collaborations enhance the effectiveness of SEM initiatives and client satisfaction.

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What challenges have you faced in SEM, and how did you overcome them?

Provide specific examples of challenges you've encountered, such as budget constraints or algorithm updates. Discuss your problem-solving methods and the solutions you implemented to achieve success.

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Why do you want to work at PMG as an SEM Lead?

Articulate your appreciation for PMG's company culture, innovation, and values. Express how your career aspirations align with the opportunities provided at PMG and your excitement about being part of a forward-thinking team.

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Full-time, on-site
DATE POSTED
December 8, 2024

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