Gusto Money Product Marketing

As the Gusto Money Product Marketing Manager, you will be responsible for understanding market needs, creating positioning and messaging for our products, and delivering comprehensive go-to-market strategies. This includes identifying customer segments and evaluating market trends to enhance Gusto's offerings.

Candidates for the Gusto Money Product Marketing Manager role should have 3-5 years of experience in leading product marketing, especially in B2B or fintech for small businesses. Strong analytical skills for customer insights and exceptional communication abilities are essential.

At Gusto, we believe in fostering personal and professional development. As a Product Marketing Manager, you will have opportunities for strategic initiatives and cross-functional collaboration, allowing you to enhance your skills through real-world applications and leadership experiences.

The Gusto Money Product Marketing Manager position is based in New York, NY, and involves a hybrid work environment where you'll be expected to work in the office 2-3 days a week. Gusto values collaboration and creativity, making it a dynamic and engaging place to work.

For the Gusto Money Product Marketing Manager position based in New York, the cash compensation ranges from $121,000 to $157,000 per year, depending on experience and qualifications. Gusto is committed to offering competitive salaries tailored to each candidate's expertise.

To identify customer needs, I employ a mix of qualitative and quantitative research methods, including surveys and interviews, along with analyzing customer behavior data. I prioritize understanding pain points, which helps me tailor our messaging effectively.

In my previous role, I launched a market penetration strategy for a fintech product that involved targeted campaigns based on customer demographics. We achieved a 30% increase in adoption within the first three months, showcasing the effectiveness of our tailored approach.

I regularly conduct SWOT analyses, follow industry trends, and utilize competitive intelligence tools to monitor the market. This helps me stay informed on competitors' activities and adjust our strategies accordingly to maintain our competitive edge.

I prioritize open communication and idea-sharing when collaborating with cross-functional teams. By setting clear goals and expectations, I ensure that everyone is aligned, which enhances teamwork and drives better outcomes.

I focus on developing clear, concise messaging that speaks to our target audience's needs. By using customer insights and feedback, I craft value propositions that highlight our product's unique benefits over competitors.

I measure campaign success through key performance indicators (KPIs) such as conversion rates, customer engagement metrics, and feedback from sales teams. This data guides future adjustments and improvements for ongoing campaigns.

If a strategy isn't performing as expected, I analyze the data to identify weaknesses, soliciting feedback from stakeholders. I then pivot the approach based on insights, testing new ideas while ensuring agility in execution.

I led a product launch for a software solution that required cross-departmental cooperation. Through effective planning and communication, we successfully launched on time, exceeding initial sales targets by 25% within the first quarter.

I subscribe to industry newsletters, participate in webinars, and engage with professionals on platforms like LinkedIn. Staying connected with trends allows me to implement innovative marketing tactics that align with current market demands.

I’m passionate about using technology to empower small businesses, and Gusto's mission resonates with me. I admire how Gusto combines innovation with customer care, and I’m eager to help develop products that make a tangible difference in their lives.