Digital Marketing Manager

As a Digital Marketing Manager at Legitimate, your core responsibilities revolve around developing and executing multi-channel marketing campaigns and managing key social media channels like LinkedIn and Instagram. You'll collaborate with sales and product teams to set marketing objectives aimed at exceeding annual revenue goals, while also digging into data analytics to measure campaign performance and iterate strategies for better results.

Candidates for the Digital Marketing Manager role at Legitimate should have a minimum of 4 years of experience in B2B enterprise marketing, specifically in sectors like fashion, sports, or music. A proven track record of executing multi-channel digital media strategies, as well as proficiency with marketing tools such as Google Ads and HubSpot, are essential. A genuine passion for these industries will give you an edge in producing impactful marketing campaigns.

The work environment for the Digital Marketing Manager at Legitimate is remote, with team members located across North America and Asia. You'll be required to have flexibility in meeting hours due to varying time zones, especially with scheduled meetings in the US and Japan. This role is perfect for someone who enjoys a collaborative workplace while still operating independently.

At Legitimate, success for the Digital Marketing Manager is measured through key performance indicators such as the effectiveness of multi-channel campaigns in generating qualified leads, driving new logo pipelines, and expanding market reach. Additionally, your ability to analyze data and iterate on strategies based on campaign results will be vital for demonstrating success in the role.

Yes, at Legitimate, we foster an environment of professional growth and development. As a Digital Marketing Manager, you'll have the chance to attend conferences and engage with industry leaders, particularly in the fashion, sports, and music sectors. Additionally, you'll be encouraged to explore new marketing tools and trends, ensuring that your skills stay sharp and relevant.

When developing a multi-channel marketing campaign, I start by setting clear objectives aligned with business goals. Then, I analyze target audiences to choose appropriate channels, like LinkedIn and Instagram. I ensure messaging is consistent across platforms while tailoring it for each medium, and finally, I incorporate data analytics to continuously optimize campaign performance.

I analyze the performance of my marketing campaigns by using key metrics such as conversion rates, engagement rates, and ROI. Tools like Google Analytics and HubSpot help me gather data on campaign performance, and I use that data to identify what’s working and what needs adjustment to maximize impact and achieve goals.

Effective social media management requires a strategy that includes regular posting schedules, engaging content, and community interaction. I focus on understanding audience preferences, utilizing analytics to guide content creation, and leveraging user-generated content to boost authenticity. Planning co-marketing campaigns with partners can also help amplify reach.

I believe feedback is crucial for improvement. I actively gather feedback from clients, stakeholders, and team members after campaigns and use that input to refine strategies. This includes analyzing what insights worked best, identifying areas for enhancement, and integrating those learnings into future campaigns for better results.

My preferred digital tools include Google Ads for paid search campaigns, HubSpot for inbound marketing automation, and Sprout Social for social media management. I also utilize analytics platforms to measure and track campaign effectiveness, ensuring I can pivot strategies based on data-driven insights.

Staying current on digital marketing trends is a priority for me. I regularly read industry blogs, attend webinars, and participate in professional networking groups. Following thought leaders and engaging in online communities helps me keep my finger on the pulse of emerging trends and best practices in the field.

I have extensive experience managing email marketing campaigns, from crafting engaging newsletters to targeted promotional emails. I focus on segmenting audiences for personalized messaging, A/B testing subject lines and content to maximize open and click-through rates, and continuously analyzing campaign performance for future improvement.

A successful B2B marketing campaign I executed involved collaborating with a major fashion brand to launch a co-branded product. We developed a multi-channel strategy that included social media teasers, a dedicated landing page, and email outreach to prospects. The campaign resulted in a significant increase in leads and generated high engagement from the target audience.

When faced with tight deadlines, I prioritize tasks based on urgency and importance. I utilize project management tools to allocate resources effectively and communicate clearly with my team. Remaining adaptable and focused on delivering quality work helps me meet deadlines while maintaining campaign integrity.

A successful content marketing strategy includes understanding the target audience, creating high-quality and valuable content, optimizing for SEO, and delivering the content through appropriate channels. Regularly measuring performance and adjusting tactics based on analytics also contribute to ongoing success.