Senior Product Designer, Marketing and Growth

As a Senior Product Designer at Podium, your main responsibilities include creating high-converting, interactive web experiences, designing engaging product demo environments, and closely collaborating with product marketing, brand, and growth teams to bring campaigns to life. You’ll also prototype interactive designs that highlight our AI capabilities and iteratively test these designs to ensure they resonate with users effectively.

Candidates applying for the Senior Product Designer role at Podium should have at least 5 years of experience in web, marketing, or product-led growth design, preferably at a SaaS or tech company. A strong portfolio showcasing storytelling and UX expertise, especially in web interfaces and demo flows, is essential for this role.

Collaboration is a cornerstone of the Senior Product Designer role at Podium. You'll work closely with the Marketing team as well as Product Design teams to create compelling experiences that bridge brand communication and product functionality. This hybrid approach ensures that your designs align with the company’s overarching marketing strategies and objectives.

The ideal Senior Product Designer at Podium should be highly proficient in Figma and have a good grasp of design systems. Experience with prototyping interactivity or creating animations is considered a plus. Your knowledge of web and AI technologies will also play a crucial role in creating impactful user designs.

Success as a Senior Product Designer at Podium hinges on your passion for fast-paced, iterative design processes, a strong team collaboration spirit, and a desire to deliver measurable impacts. Being aligned with Podium’s operating principles—exhibiting energy, ownership, curiosity, and a results-driven attitude—will be critical to excelling in this dynamic environment.

In my design process for creating interactive web experiences, I start by deeply understanding the users’ needs and the core objectives of the business. I sketch initial ideas, create wireframes, and develop prototypes in Figma to visualize interactivity. Feedback is core—iterating based on user testing and analytics helps refine my designs to ensure they effectively engage and convert users.

Balancing creativity and user experience starts with understanding the end-user. While I push creative boundaries with innovative designs, I ensure usability remains paramount. Using data and qualitative feedback to drive design decisions helps maintain this balance, allowing creativity to flourish within a framework that enhances overall user experience.

To test my designs, I often employ A/B testing to compare different versions and gather analytics on performance. Usability testing with real users also provides valuable insights into how they interact with my designs. Prototyping in tools like Figma allows for early feedback cycles, which leads to more informed design iterations before final implementation.

Absolutely! In a previous project, we noticed from analytics that users were dropping off on a particular landing page. By analyzing user behavior, I identified that the call to action was not prominent enough. Adjusting its design to improve visibility led to a significant increase in conversion rates, which was a testament to the importance of data in guiding design workflows.

Incorporating feedback into my design process is a continuous cycle. After initial mockups, I gather input from stakeholders and users and analyze it thoroughly. I prioritize actionable feedback, implementing changes iteratively to refine the design. This collaborative approach fosters a sense of ownership and enhances the final output as it reflects the collective insights of the team.

I stay updated on design trends and technologies through a mix of activities such as following industry blogs, participating in webinars, and networking with other designers. I also make it a habit to explore new design tools and experiment with emerging technologies like AI in design, ensuring that my skills remain relevant and cutting-edge.

In a recent project, I collaborated closely with engineering teams to create a new feature on our platform. This required ongoing communication to ensure that design intentions were effectively translated into a functional product. Regular check-ins and collaborative troubleshooting allowed us to address potential technical challenges early in the process, leading to a successful launch.

Ensuring accessibility in my designs is a priority. I adhere to WCAG standards, utilizando proper contrast ratios and ensuring keyboard navigability. Conducting accessibility tests with diverse user groups helps identify potential barriers, and I make adjustments based on their feedback to create inclusive designs that everyone can interact with seamlessly.

What excites me most about the role of a Senior Product Designer is the dual impact I can have both on user experiences and business growth. The ability to merge creativity with analytical design, and to create solutions that genuinely enhance how users interact with products is incredibly fulfilling. I’m particularly drawn to the challenge of innovating in spaces that can significantly change local businesses' dynamics.

I want to work at Podium because of its mission to support local businesses through cutting-edge technology. The culture of collaboration and innovation, paired with a commitment to measurable results, resonates deeply with my values as a designer. I’m excited about the prospect of creating engaging experiences that not only elevate Podium’s brand but also positively impact the local business community.