PPC Specialist

Part of Kaplan Inc, Kaplan Languages Group (KLG) is a group of international language course providers consisting of Kaplan International Languages, Alpadia Language Schools and ESL education. We provide meaningful, high-quality language learning experiences to students across the world and proud to see thousands of happy customers return from our programmes each year.

Kaplan Inc. is owned by Graham Holdings and was founded more than 80 years ago in the US by Stanley Kaplan to expand access to education. With operations in 28 countries, Kaplan offers education and training to more than one million students worldwide.

We are looking to appoint a Performance Marketing Specialist who will be accountable for the planning, execution, analysis, optimization, reporting and budget control of our paid traffic activities in our international markets. This is an exciting role for someone who is passionate about performance marketing and is looking to apply their skills in a global role.

In the role, you will be managing Google, Facebook and Bing Ads accounts, and will need to have a good working knowledge of Google Analytics. Your ultimate goal is to drive more customers to our site, to enable us to hit our targets – which are based on the volume of leads and the quality of leads. You will incorporate testing and data as a daily part of your job to improve performance and the return on investment.

Duties:

• Responsible for managing our online lead acquisition channels (mainly paid search and paid social) in several markets and contribute to the strategy of the performance marketing team.

• Optimisation and creation of paid search, paid social, retargeting and display campaigns for multiple markets while working towards defined KPIs and targets.

• Manage medium to large-sized budgets and leads forecast based on performance and to ensure the delivery of objectives.

• Monitor campaigns’ results to identify potential issues and opportunities

• A/B test landing pages, copy, market segmentation, bid optimisation etc. to improve performance.

• Stay up to date with paid acquisition best practices and market trends, with an eye on new channels and competitor actions.

Education:

• Bachelor’s degree, preferably in Business, Marketing or similar

• Google Ads certification will be a plus

Experience, knowledge and skills

• At least 1 year of proven experience managing PPC campaigns - with a preferred focus on SEM (Google Ads) for Performance Marketing (Sales, Leads or similar)

• Good understanding of the digital paid acquisition landscape: paid search, paid social, retargeting, affiliates and performance display.

• Technically savvy; exposure and ability to quickly learn and use new digital tools and platforms and to leverage on digital insights.

• Working knowledge of Google Analytics and Looker Studio is preferred.

• Excellent level of numeracy, with very strong skills in Excel.

• Experience in A/B testing and conversion rate optimisation are a plus.

Applicant Qualities

• Highly data driven

• Proactive, with ability to work autonomously

• Strong at problem solving

• Outstanding attention to detail

• A quick learner who is willing to take on responsibility from an early stage

• Fluency in written and spoken English; other languages are a plus.

• Great at teamwork, with a can-do and positive attitude

• Passionate about digital marketing

• Work together with our Content and Design teams to produce great performance materials and assets (banners, videos, landing pages).

• Implement optimisations across accounts to improve performance and efficiency.

What we offer :

• A chance to work in the headquarters of KLG in a prime location in Barcelona
• The opportunity to gain knowledge and experience in marketing tools and platforms
• The opportunity to develop your skills in an international environment, in the exciting field of language travel
• A young and dynamic work atmosphere
• Free breakfast on Monday and fresh fruit every Thursday.
• Free coffee & milk
• WFH: 2 days per week
• Free languages courses abroad
• Discounts with Sanitas medical insurance

Place of work: Barcelona

Start date:ASAP (Please apply with CV and covering letter in English)

Reference: KLG_MKT

Activity rate: Full time

At Kaplan International, we are committed to working in a diverse organisation and strive to provide equality and opportunity for all. We encourage and welcome applications from individuals, regardless of age, disability, sex, sexual orientation, gender reassignment or identity, pregnancy and maternity, race, religion or belief and marriage and civil partnership.