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Creative Content Specialist

Prenetics (NASDAQ:PRE), a leading health sciences company, is dedicated to advancing consumer and clinical health. Our consumer initiative is led by IM8, a new health and wellness brand, and Europa, one of the top sports distribution companies in the USA. Our clinical division is led by Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, focused on multi-cancer early detection technologies. This is followed by ACT Genomics, which has achieved FDA clearance for comprehensive genomic profiling of solid tumors, and CircleDNA, which uses NGS to offer comprehensive DNA tests. Each of Prenetics’ units synergistically enhances our global impact on health, embodying our commitment to ‘enhancing life through science’.

IM8 Health, co-founded by global icon David Beckham, is a pioneering brand at the intersection of wellness and innovation. Our mission is to empower individuals with cutting-edge health solutions that are accessible, sustainable, and personalized to support everyday wellness. By combining our passion for health with a commitment to innovation, IM8 Health is redefining the future of well-being. Join our dynamic team and be part of a brand that’s making a lasting impact on health and lives globally.

We are looking for a highly creative and detail-driven Content Creator to join our dynamic marketing team. The ideal candidate combines exceptional design and copywriting skills with a flair for organization, a deep understanding of American English, and the ability to thrive in a fast-paced environment. This role involves crafting impactful content for organic and paid campaigns, managing brand assets, and supporting the marketing team with key projects and streamlined processes.

Your role will be critical in upholding IM8’s premium brand identity while enabling the wider team to execute flawlessly.

Key Responsibilities

  • Develop captivating content for organic and paid social media (static images, videos, and copy) that drives engagement and aligns with IM8’s brand identity.
  • Create high-quality visuals, including infographics, icons, diagrams, and other creative assets, ensuring consistency across all platforms.
  • Produce engaging video content, including scripting, editing, and incorporating voiceovers and background music, while managing usage rights effectively.
  • Craft persuasive, error-free copy for social media, email campaigns, and other marketing materials, leveraging the nuances of American English.
  • Maintain and optimize IM8’s library of brand assets and documents, ensuring accessibility, consistency, and up-to-date materials for the team.
  • Utilize AI tools to enhance workflows, automate tasks, generate inspiration, and provide high-quality outputs in content creation and reporting.
  • Track and analyze the performance of content and campaigns, providing actionable insights to inform future strategies.
  • Assist the marketing team and broader IM8 team with critical projects, campaign rollouts, and administrative tasks that drive team success.
  • Implement tools and workflows that enhance efficiency, ensuring deadlines are consistently met in a fast-paced environment.
  • Experience: 3+ years in content creation, design, and copywriting, ideally within health, wellness, or consumer brands.
  • Technical Skills: Proficient in Adobe Creative Suite, video editing tools, content management systems, and familiarity with project management tools (e.g., Trello, Asana).
  • Language Expertise: Exceptional command of American English, with the ability to adapt tone and style across platforms.
  • Social Media Knowledge: Proven experience in creating content for Instagram, TikTok, Facebook, Pinterest, YouTube and similar platforms, with an understanding of best practices for engagement.
  • Attention to Detail: Precision-driven approach to ensure content meets the highest standards of quality and accuracy.
  • Creative Vision: A strong sense of visual design and a knack for generating fresh, impactful ideas.
  • Organizational Skills: Ability to manage brand assets and team documentation effectively.
  • Adaptability: Thrives under pressure, managing multiple tasks and priorities with ease in a fast-paced environment.

Medical & Annual Leave: We care about your well-being—and your vacation selfies! That’s why, for our full-time employees, we honor your time off with annual leave and provide medical benefits for any bumps, bruises, or unexpected adventures.
Learning & Development: Got a passion project or skill you’re dying to master? We’ve got a learning allowance for that! We believe in supporting your growth, whether it’s for work or just because you’re curious.
Growth & Opportunity: Your future’s bright, and we want to help you shine! We’re all about providing opportunities for you to grow and reach your potential, with exposure to a global company and the chance to collaborate across different cultures.
Inclusive Workplace: You belong here! We foster an environment where everyone’s voice is heard, respected, and celebrated. Inclusivity is the name of our game!

Our DNA is P-R-E-N-E-T-I-C-S.
Get to know us; Get to know our DNA!
Passion - You love what you do and inspire excellence in others.
Resilience - You tackle challenges head-on with tenacity and calm.
Empowerment - You foster team spirit and encourage initiative.
Integrity - You're honest, accountable, and reliable.
Epic - You take risks, deliver results, and always strive to grow.
Transparency - You share openly, even when it's tough.
Ingenuity - You think creatively and make smart decisions, even in uncertainty.
Communication - You express ideas clearly and with empathy.
Selfless - You prioritize Prenetics and the team over individual goals.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Creative Content Specialist, Prenetics

Join Prenetics, a transformative health sciences company, as a Creative Content Specialist! Here at Prenetics, we are on a mission to enhance lives through science, and our consumer health brand, IM8, is pioneering the way. As a Creative Content Specialist at IM8, you’ll dive into the exciting world of health and wellness, crafting vibrant and impactful content that engages users across various platforms. With your exceptional design and copywriting talents, you'll develop eye-catching posts for social media, produce compelling videos, and curate high-quality visuals that reflect our premium brand image. Your role will be central to tracking content performance, analyzing engagement metrics, and using data-driven insights to inform future campaigns. You'll thrive in a fast-paced environment, surrounded by passionate individuals, where your creativity and detail-oriented mindset will shine. We believe in empowering you with the tools necessary for growth, and our supportive culture encourages collaboration while providing opportunities for skill enhancement and learning. So, if you're ready to combine your passion for health with your flair for content creation, Prenetics—home to innovative projects that actually make a difference—is the perfect place for you. Join us in redefining the future of well-being and make a lasting impact on lives around the globe!

Frequently Asked Questions (FAQs) for Creative Content Specialist Role at Prenetics
What does a Creative Content Specialist do at Prenetics?

A Creative Content Specialist at Prenetics is responsible for creating engaging and impactful content that aligns with our health and wellness brand, IM8. This includes developing visuals and copy for social media, producing videos, managing brand assets, and analyzing campaign performance to drive engagement and success.

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What skills are required to be a Creative Content Specialist at Prenetics?

To excel as a Creative Content Specialist at Prenetics, candidates should have 3+ years of experience in content creation, strong design and copywriting skills, proficiency in Adobe Creative Suite, and an understanding of social media best practices. Attention to detail and creativity are key attributes for thriving in this role.

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How does the Creative Content Specialist contribute to IM8's mission at Prenetics?

The Creative Content Specialist plays a vital role in helping IM8 fulfill its mission by crafting compelling content that resonates with audiences and promotes innovative health solutions. Their work not only enhances brand identity but also empowers individuals with cutting-edge wellness information.

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What is the team culture like for a Creative Content Specialist at Prenetics?

The team culture at Prenetics for a Creative Content Specialist is collaborative, inclusive, and dynamic. Employees are encouraged to share ideas, support one another, and cultivate creativity in a fast-paced environment, ensuring everyone’s voice is heard and celebrated.

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Are there opportunities for learning and development in the Creative Content Specialist role at Prenetics?

Yes! At Prenetics, there are ample opportunities for learning and development. Creative Content Specialists are supported with a learning allowance to enhance their skills, whether it’s related to work or personal growth, reflecting our commitment to employee development.

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What kind of projects will the Creative Content Specialist work on at Prenetics?

As a Creative Content Specialist at Prenetics, you will work on a variety of projects including organic and paid social media campaigns, video content production, and creating engaging marketing materials. Each project aims to enhance audience engagement and promote our health and wellness brand effectively.

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What tools and software should a Creative Content Specialist be familiar with for Prenetics?

A Creative Content Specialist at Prenetics should be proficient in Adobe Creative Suite for design tasks, video editing tools for content creation, and various content management systems. Familiarity with project management tools like Trello or Asana is also beneficial for managing projects efficiently.

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Common Interview Questions for Creative Content Specialist
Can you describe your experience with content creation and design relevant to the Creative Content Specialist role at Prenetics?

In your answer, highlight your previous roles where you've developed content for social media, created visuals, or managed campaigns. Provide specific examples of the types of projects you worked on, the tools you used, and the outcomes achieved to showcase your experience.

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How do you ensure your content aligns with a brand's identity, particularly for IM8?

Discuss your process for understanding a brand's voice and values. Consider mentioning your approach to maintaining a consistent tone and style across various platforms, as well as how you incorporate feedback to refine your content, ensuring it aligns with IM8's identity.

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What strategies do you use to analyze content performance?

Outline your methodology for tracking key performance indicators like engagement rates, reach, and conversion metrics. Mention any analytics tools you’re familiar with and how you use data to inform your future content strategies effectively.

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Describe a challenging project you worked on and how you managed it.

Share a specific project where you encountered obstacles, detailing how you approached the challenge, the steps you took to resolve it, and the ultimate outcome. This response will demonstrate your problem-solving skills and resilience.

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What is your approach to creating video content, and what tools do you utilize?

Discuss your experience with scripting, editing, and producing video content. Mention any specific video editing software you are skilled in, and give examples of successful video projects you have completed that align with a brand's messaging.

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Can you share an example of how you've successfully engaged an audience through social media content?

Provide a detailed account of a campaign where your content significantly increased audience engagement. Discuss the type of content created, the platforms used, and any measurable results that demonstrate the success of your approach.

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What do you think makes content compelling in the health and wellness industry?

Reflect on the importance of authenticity and value in health and wellness content. Explain how providing informative, relatable, and actionable insights can enhance audience trust and engagement.

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How do you keep up with trends in digital content creation and health and wellness?

Describe your methods for staying informed about industry trends, such as following relevant blogs, participating in webinars, or engaging with online communities. Your answer should convey your proactive approach to continuous learning.

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How do you prioritize tasks when handling multiple projects, especially under tight deadlines?

Explain your organization strategies, like utilizing project management tools, creating timelines, and setting priorities based on project importance or deadline proximity. This response shows your ability to manage time effectively in a busy environment.

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What role does feedback play in your content creation process?

Share your thoughts on the importance of constructive feedback. Discuss how you incorporate feedback into your revisions, communicate with stakeholders for input, and strive for continuous improvement in your content creation efforts.

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Founded in 2014, Prenetics is a major global diagnostics and genetic testing company with the mission to bring health closer to millions of people globally and decentralize healthcare by making the three pillars - Prevention, Diagnostics and Perso...

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Full-time, on-site
DATE POSTED
November 29, 2024

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