Senior Product Manager-CX (Market Research)

Company DescriptionPG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.Our Mission:We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action.Our Values:To put Human Experience at the heart of organizations so every person can be seen and understood.• Energize the customer relationship: Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions.• Success starts with me: Personal ownership fuels collective success. We each play our part and empower our teammates to do the same.• Commit to learning: Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow.• Dare to innovate: We challenge the status quo with creativity and innovation as our true north.• Better together: We check our egos at the door. We work together, so we win together.Job DescriptionYou will be responsible for the Market Navigator product, providing market vision and solution requirements, and setting the direction of the product offerings. To do this, you work directly at the executive level with the business leader, customers and non-customers, our market research partner, field organization, product analysts, and engineering. You ensure we pursue the right problems and identify the best solutions for the company, looking holistically at the products and the business. You ensure the products deliver value to our markets.Key Responsibilities:• Gain a deep understanding of the market, competitive landscape, and client experiences. Represent the company by meeting with clients to solicit feedback on products and services. ​• ​​Develop product strategy and roadmap by analyzing product performance, identifying and filling product gaps and generating new ideas that grow market share, improve client experience and drive growth. Generate product buy-in with key stakeholders. Act as a product evangelist to build awareness and understanding.​• ​​Translate product strategy into product requirements and prototypes. Design, scope and prioritize requirements based on business and client impact. Work closely with Professional Services, Market Research Consultant, Business Unit Leaders and Delivery teams to ensure product is brought to market according to business requirements and client expectations. ​• Collaborate with marketing and sales to develop product pricing, positioning, and promotional plans that are aligned with product strategy.​• Drive product launches by working closely with marketing, Professional Services, Market Research Consultant, Business Unit Leaders and Delivery teams, and other key stakeholders. Provide cross-functional project management oversight for product development initiatives, including pilot projects, product enhancements, and new product development. Manage the day-to-day activities around launching a new market or client; ensuring the markets have a regular cadence for each wave. ​• Assist client facing associates with requests questions, requests and presentations.​Qualifications• 1-2 years of Product Management experience, ideally focused on the market research or insights industry• 4-6 years Market Research experience: understanding MR concepts, sample design, tracker maintenance• Understanding of brand tracking metrics, including brand awareness, perception, consideration, and other brand health KPIs, and how they impact market positioning and growth strategies• Experience in client facing role, able to work with clients to understand their needs and being able to position the product as a solution to address their needs• Able to work with the business leaders, Professional Services team and MR consultants to ensure validity of the Market Navigator product• Understanding of web technologies, including server and client-side tech with knowledge of html, CSS, and JavaScript.• Working knowledge of product development tools (e.g. Jira, Confluence), data visualization tools (e.g. Tableau, Power BI) and strong skills with Microsoft Excel.• ​​4 years to 6 years​Additional InformationPress Ganey Associates LLC is an Equal Employment Opportunity/Affirmative Action employer and well committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and basis of disability or any other federal, state or local protected class.Pay Transparency Non-Discrimination Notice – Press Ganey will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.The expected salary for this position ranges from $110,000 to $175,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus or commission tied to achieved results.