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Group Director, Product Management - Advertising Platforms (Walmart Connect) - job 4 of 17

Position Summary...What you'll do...Walmart Connect (WMC) is taking retail media to the next levelNo other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.Walmart's customer is the American shopperWalmart is the nation's largest omnichannel retailer because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we're expanding & enriching our ecosystem for everyone's benefit.Walmart is not only keeping up, but blazing the wayOver the last few years, as technology & customer preferences evolve, we've focused obsessively on putting our reach & scale to work for your business. You'll have access to a one-of-a-kind, closed-loop system that integrates online & in-store behavior to build a comprehensive picture. With our powerful omnichannel intelligence, we understand our customers better than anyone else.About the TeamJoin Walmart Connect Product Group as a Group Director of Product Management for Advertising PlatformsIn this role, you'll lead teams in creating cutting-edge omni-channel advertising solutions. These platforms enable Walmart suppliers to reach customers with targeted ads while helping shoppers find products that enhance their shopping experience.Key Responsibilities:• Lead the development of AI-powered advertising platforms for Walmart's retail media business.• Define the product vision and strategic direction for our Display, Sponsored Products, and in-store ad experiences.• Foster a strong team culture and motivate teams to build innovative and industry-leading advertising platforms.If you are a passionate leader with a knack for building dynamic teams and revolutionary ad platforms, this opportunity at Walmart Connect Product Group is perfect for you.You'll sweep us off our feet if...You are an incredible storyteller, communicator, and presenter.You have excellent leadership skills.You are passionate about solving complex challenges.You are customer-centric in spirit and data driven in execution.You can influence and build consensus through stakeholder management.You have a test and learn mentality to iterate and improve your team's products.You have deep domain knowledge in Digital Advertising. Retail experience is a plus.You have a strong ability to craft a credible vision and differentiating strategy.You are energized by leading and developing leaders, and leaders of leaders.You have led divisions and built teams in Fortune 500 sized companies.You thrive in complex and matrixed organizations.You'll make an impact by:• Driving the vision and strategy for WMC core platforms including sponsored search, performance display and video by:• Defining and communicating overall platform strategy, prioritization and timelines for Performance Display, Sponsored Search, Video platforms including buying interfaces, auction dynamics, customer relevancy & targeting and reporting interfaces.• Building and launching products designed for specific market segments (Head, Emerging, Marketplace, Agencies, etc.)• Ensuring tools are built and scaled to support needs of internal teams.• Operating with a product mindset to connect internal users to core platforms such as account management hub and Media planning recommendation engine.• Collaborating with Data Insights, Engineering and Customer Experience, internal advertising sales teams and Enterprise teams to define our omni-channel Ad experiences and scale our platforms.• Conducting industry and competitive analysis to understand the emerging trends in advertising industry to identify new ad product opportunities, conduct customer research to define customer segments and identify product discovery opportunities.• Providing overall product direction by developing and by managing product roadmaps, analyzing customer insights data to drive actionable initiatives, determine rollout strategy, and manage risks.• Building relationships with Business partners to align business goals, communicating, and prioritizing product roadmaps, and gaining buy-in from executive leadership.• History of successfully attracting, building, leading, and mentoring a dedicated and diverse team of 100+ Product Managers.Qualifications• Bachelor's degree required/MBA a plus.• 15+ years in Product Management in Advertising, Display and Sponsored products domain expertise is required. Retail industry experience is a plus.• 10+ years of experience building and managing a team of high performing product managers.• 5+ years current experience as a Senior Leader leading other leaders. VP or Sr Director level experience and titles.• Quantitative or technical background is preferred.• Sound business judgment as well as ability to think clearly, analyze quantitatively, problem-solve, scope technical requirements, and prioritize.• Must be able and willing to think and act strategically and tactically.• Strong oral and written communication skills are crucial, proven ability to influence others internally and externally.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $234,000.00-$444,000.00San Bruno, California US-08848:The annual salary range for this position is $254,000.00-$481,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in computer science, engineering, or related area and 15 years' experience in product management. Option 2: 17 years' experience in product management or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Master's degree in Computer Science, Engineering, Business Administration or related area and 14 years' experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart's accessibility standards and guidelines for supporting an inclusive culture.Masters: Business Administration, Masters: Computer Engineering, Masters: Computer SciencePrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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What You Should Know About Group Director, Product Management - Advertising Platforms (Walmart Connect), Walmart

As the Group Director of Product Management for Advertising Platforms at Walmart Connect in Hayward, CA, you'll play a pivotal role in redefining retail media for the future. This isn't just another position; it's an opportunity to lead in a company that boasts the largest omnichannel retail base in the nation. At Walmart Connect, we pride ourselves on our unique capability to integrate online and in-store activities, creating a comprehensive view of customer behavior that is second to none. Your mission? To lead teams that develop innovative, AI-powered advertising solutions that connect Walmart suppliers with their customers through targeted ads. You will shape the product vision for our Display and Sponsored Products offerings, while also nurturing a vibrant team culture that inspires creativity and excellence. Get ready to tackle complex challenges with an unwavering customer-centric approach. The ideal candidate will be a masterful storyteller with a wealth of experience in digital advertising and product management, ready to drive strategic direction while building and mentoring diverse teams. If you have a knack for influencing through collaboration and data-driven execution, this is your chance to shine at Walmart Connect. Join us and help us expand our advertising platforms to deliver unparalleled shopping experiences for millions of customers, solidifying Walmart's leadership in the retail industry.

Frequently Asked Questions (FAQs) for Group Director, Product Management - Advertising Platforms (Walmart Connect) Role at Walmart
What are the main responsibilities of a Group Director of Product Management for Advertising Platforms at Walmart Connect?

As the Group Director of Product Management for Advertising Platforms at Walmart Connect, your primary responsibilities include leading the development of innovative, AI-powered advertising solutions, defining the product vision for Display and Sponsored Products, and fostering a strong team culture. This role requires collaboration across various teams to ensure the seamless integration of online and in-store advertising efforts while driving strategic direction and prioritization.

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What qualifications are needed for the Group Director, Product Management - Advertising Platforms position at Walmart Connect?

To qualify for the Group Director, Product Management - Advertising Platforms role at Walmart Connect, candidates should have at least 15 years of experience in product management, specifically within the advertising and digital solutions space. A bachelor's degree is required, with a master's degree preferred. Furthermore, substantial leadership experience in guiding product managers, along with a strong understanding of retail and consumer behavior, is crucial for success in this position.

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How does Walmart Connect influence the retail media landscape through advertising platforms?

Walmart Connect influences the retail media landscape by leveraging its vast omnichannel capabilities to create advertising solutions that offer measurable results for brands. The Group Director of Product Management will oversee the creation of platforms that utilize Walmart's unique data insights to help advertisers target customers effectively, thereby enhancing the overall shopping experience and driving sales.

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What kind of team culture can you expect as a Group Director at Walmart Connect?

As a Group Director of Product Management at Walmart Connect, you can expect a dynamic and innovative team culture that prioritizes collaboration, creativity, and accountability. You'll be leading and mentoring a diverse team of product managers in a fast-paced environment that encourages experimentation and learning—ideal for driving impactful advertising solutions.

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What makes Walmart Connect a leader in advertising platforms within the retail industry?

Walmart Connect stands out as a leader in advertising platforms due to its unique closed-loop system that correlates online and in-store customer behavior, offering unparalleled insights for targeted advertising. The Group Director of Product Management is instrumental in pioneering advanced solutions that benefit brands and improve the shopping experience for customers, ensuring Walmart remains ahead of the curve in retail media.

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Common Interview Questions for Group Director, Product Management - Advertising Platforms (Walmart Connect)
Can you describe your experience with product management in advertising?

In answering this question, highlight specific projects you've led in the advertising domain. Discuss your strategic vision, the teams you managed, and the outcomes of those projects, particularly any measurable success stories that demonstrate your deep understanding of product management in advertising.

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How do you prioritize product features and roadmap initiatives?

Explain your strategic approach to prioritization. Discuss techniques you use, such as customer feedback, market research, and data analysis, to inform your decisions. Highlight an example of how you effectively balanced immediate business needs with long-term product strategy.

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What leadership style do you employ when managing product teams?

Share your leadership style by reflecting on how you empower teams, foster collaboration, and cultivate a positive workplace culture. Discuss the importance of mentorship and how you adapt your approach to meet the diverse needs of your team members.

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How do you stay current with trends in digital advertising?

Describe your commitment to ongoing education in fact, a mix of following industry publications, attending conferences, and engaging with professional networks. Provide an example of how you've applied a new trend or insight into a successful project.

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What strategies do you use to assess and mitigate risks in product development?

Discuss various risk assessment techniques such as SWOT analysis and how you engage stakeholders in identifying potential blockers early in the process. Cite a scenario where your proactive risk management led to a project’s success.

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How do you ensure alignment between advertising objectives and customer needs?

You should mention methods you use to gather insights from customers, such as surveys or usability testing. Additionally, describe how these insights influence product development and advertising strategies to meet customer expectations effectively.

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Can you give an example of a successful advertising product you launched?

Be prepared to detail a specific product, the strategy behind its development, your role in the launch process, and the measurable success it achieved. Highlight how the product addressed customer pain points or market gaps.

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What role does data analysis play in your approach to product management?

Emphasize the importance of data analytics in shaping product strategy, feature development, and understanding user behavior. Discuss specific data tools you’ve used and how this analysis has directly influenced your decision-making.

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How do you negotiate and influence stakeholders in the organization?

Detail your negotiation tactics and provide an example of how you successfully gained buy-in on a challenging initiative from stakeholders. Focus on your ability to articulate benefits and foster collaborative relationships.

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What do you consider the biggest challenges currently facing advertising platforms?

Address contemporary challenges in the advertising landscape such as data privacy regulations, ad fraud, and evolving customer preferences. Discuss how you would approach these challenges and your vision for adapting advertising platforms to thrive in this dynamic environment.

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DATE POSTED
December 9, 2024

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