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Business Development Manager - DACH

An Introduction to Primer

The 21st century has witnessed remarkable expansion within the payments ecosystem with the introduction of new payment services, growth in cross-border commerce, and the development of multi-payment processor payment strategies.

The bottom line is that payment is no longer just another step in the purchasing funnel but a strategic asset that can drive business growth and innovation.

Enter Primer - the world's first unified payment infrastructure, empowering businesses worldwide to unleash their payment potential. By choosing our platform, merchants can take control over their payment stack, create unique commerce experiences, accelerate their roadmap and increase payment success.

Primer's enterprise-grade infrastructure, frameworks, and tooling allow merchants to unify their disparate payment solutions and services to build optimised payment flows tailored to their unique business needs with no code or additional complexity. We strive to make something complex incredibly simple and intuitive.

Our success so far has been reflected in the trust placed in us by category leaders such as Printify, NewLook, Voi, and Dabble, who are using Primer to transform their payments into a growth lever. Moreover, the world's top investors, including Accel, Balderton, Iconiq, and Tencent, have also invested in Primer's vision to rebuild payments and commerce from the ground up.

Join us in shaping the future of payments and commerce. Let's pave the way for a world where businesses can fully realise their payment potential.

What is the role?

  • Winning new business for Primer - to identify potential merchant customers, establishing and building relationships, and build and manage a sales pipeline end-to-end

  • Outreach to key stakeholders within merchants, up to C-level (via existing networks, LinkedIn, email, events and more)

  • Developing a strong understanding of Primer and our value proposition, to be able to communicate fluidly with technical stakeholders

  • This role will be focused on the DACH region and Enterprise markets.

  • Collaborating with peers to make Primer a success - we're a growing company, where everyone can have an input into how things are being done

  • You will need to be based in the DACH region and willing to travel

What are we looking for?

  • Experience in a new-revenue role in B2B sales, with an excellent track record of closing deals and meeting and exceeding quotas.

  • Someone who can prospect and qualify new opportunities with ease.

  • A consultative, strategic and analytical approach to sales - with structured outreach, and impeccable organisation with internal and external stakeholders.

  • An interpersonal and fluid communication style, able to naturally engage, influence, and persuade.

  • Must have experience of selling into DACH markets with particular experience with enterprise businesses.

  • Experience solution selling complex technical products (payments is highly desirable but not essential).

  • Drive and enthusiasm - we're a company that's growing fast, and we want you to grow with us.

What’s the culture like at Primer?

We’re building a culture where people can come and do their best work and enjoy it. We want our people to be proud of the impact that they have at Primer, and of the work that they are doing. You will be working with a team of people who are mission-driven, smart, and reflective, and who are invested in building exceptional products and delivering success for our merchants (and we also know how to have fun along the way).

We work remotely. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships with each other through great remote working practices and thoughtfully designed face-to-face time together. Our heads-together time comes in the form of workstations, our annual company retreat, and co-working space access worldwide.

Finally, let’s go ahead and say it. The work that we do is challenging. Startups are a challenge, building category defining products is a challenge. You should be prepared for a challenge at Primer. But, there’s a big difference between a challenge and a struggle. The key difference is that the right challenge comes with the right support structures, an acceptance that not everything always goes to plan, a collaborative environment, and a great team around you. It’s never a challenge that you will face alone.

Our benefits:

  • We are fully remote

  • Competitive share options

  • Uncapped holiday, with 25 days minimum to be taken

  • Co-working space access

  • Workations & company retreat

  • The best equipment for your role

  • £500 towards your home office setup

  • Generous learning budget

  • Medical insurance

  • A broad set of additional perks and benefits (depending on location)

Don’t meet every single requirement?

At Primer, we’re dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply. You may be the right candidate for this or other roles. Primer is committed to the equal treatment of all current and prospective employees, regardless of background or beliefs—see our diversity commitment statement for more details

Equity, diversity, inclusion and belonging policy

Primer adopts a zero-tolerance approach to discrimination.

We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Business Development Manager - DACH, Primer.io

Looking for a new challenge? Join Primer as a Business Development Manager - DACH and become part of a game-changing team that’s redefining payments worldwide. At Primer, we believe that payment is much more than just a checkpoint for transactions – it’s a powerful driver for business growth, and we’re on a mission to help merchants unleash their payment potential. Your role as a Business Development Manager will put you at the forefront of this exciting venture. You’ll be responsible for identifying potential merchant customers and nurturing relationships with stakeholders, right up to the C-level. Picture yourself reaching out to companies throughout the DACH region, where your expertise in B2B sales will shine through. We’re looking for someone who doesn’t just close deals but strategizes their way through complex sales processes. With your consultative approach and engaging communication style, you’ll effectively convey the unique value Primer brings to the table. Additionally, you’ll collaborate with amazing peers, working in a culture that values innovation and fun, all while working remotely. You’ll also appreciate the flexibility of our uncapped holiday policy, competitive benefits, and emphasis on personal growth through a generous learning budget. This isn’t just another job; it’s a place to make a real impact while growing alongside a dynamic team. If you’re passionate about transforming the payments landscape and eager for a challenge, we’d love to hear from you. Come shape the future of payments with Primer!

Frequently Asked Questions (FAQs) for Business Development Manager - DACH Role at Primer.io
What are the responsibilities of a Business Development Manager - DACH at Primer?

The Business Development Manager - DACH at Primer is charged with winning new business by identifying potential merchant customers. This role involves establishing and nurturing relationships, managing a sales pipeline from start to finish, and conducting outreach to key stakeholders, including those at the C-level.

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What qualifications do I need to become a Business Development Manager - DACH at Primer?

To qualify for the Business Development Manager - DACH position at Primer, candidates typically need experience in a B2B revenue role, particularly with a proven track record of closing deals. Familiarity with the DACH market and a consultative approach to sales are essential for success in this role.

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Can you explain the sales approach of a Business Development Manager at Primer?

As a Business Development Manager at Primer, you'll adopt a consultative, strategic, and analytical approach to sales. This involves structured outreach, impeccable organizational skills, and the ability to communicate effectively with both technical and non-technical stakeholders.

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What is the culture like for the Business Development Manager - DACH at Primer?

Primer fosters a supportive and innovative culture where Team members can thrive. As a Business Development Manager - DACH, you'll work remotely with a team that’s mission-driven, invested in each other's success, and knows how to balance hard work with fun.

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Is travel required for the Business Development Manager - DACH position at Primer?

Yes, the Business Development Manager - DACH will be required to travel within the DACH region. Your ability to engage with clients face-to-face is vital for building strong relationships and understanding market needs.

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Common Interview Questions for Business Development Manager - DACH
How would you identify new business opportunities as a Business Development Manager?

To effectively identify new business opportunities, I would leverage various platforms such as LinkedIn, industry events, and my existing network. Researching potential clients and understanding their pain points ensures a personalized approach to outreach, showcasing how Primer can meet their unique needs.

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What strategies would you use to engage C-level stakeholders?

Engaging C-level stakeholders requires a tailored approach. I would focus on understanding their business goals, presenting Primer’s solutions in terms of value and ROI, and maintaining frequent communication to build trust and rapport.

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Can you describe a successful sales experience in a B2B environment?

In my previous role, I successfully closed a major deal with an enterprise client by researching their business thoroughly, understanding their specific challenges, and demonstrating how our solutions could lead to significant cost savings and improved efficiency.

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How do you prioritize your sales pipeline?

I prioritize my sales pipeline by categorizing leads based on potential value, the likelihood of closing, and the timeframe for decision-making. This method allows me to focus my efforts on opportunities that are most likely to yield results.

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What makes you a good fit for Primer’s culture as a Business Development Manager?

I believe my mission-driven attitude, collaborative spirit, and passion for innovation align perfectly with Primer's culture. I thrive in environments where teamwork and creativity are at the forefront, and I value the importance of having fun while achieving business goals.

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How would you approach selling a complex technical product like Primer?

When selling a complex technical product such as Primer, I would focus on breaking down the features into easily understandable benefits. I’d engage in consultative selling, asking questions to identify needs and demonstrating how Primer can solve specific issues.

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What methods do you use to overcome objections from potential clients?

I address objections by actively listening to the client’s concerns, acknowledging their points, and providing data or case studies that shift the narrative in favor of Primer's offerings. It's vital to reassure clients that their concerns are understood and addressed.

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How do you stay organized while managing multiple sales opportunities?

I utilize CRM tools to track interactions, set reminders for follow-ups, and create task lists. Organizing my calendar with prioritized tasks helps manage deadlines and ensures that no opportunity slips through the cracks.

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What challenges do you foresee in the DACH market and how would you address them?

The DACH market may present linguistic and cultural challenges. To address this, I plan to familiarize myself with local customs and possibly collaborate with local experts or native speakers to ensure effective communication and relationship building.

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What part of the sales process do you find most rewarding?

I find the closing phase most rewarding, as it represents not only the culmination of effort and strategy but also the satisfaction of providing a valuable solution that addresses a client’s needs, ultimately helping their business grow.

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Primer is the word's first no-code automation platform for payments. We enable companies to consolidate their payments stack, and build end-to-end payment flows with a checkout developers love.

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Full-time, remote
DATE POSTED
January 12, 2025

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