Performance Marketing Analyst

Princess Polly is the global fashion brand at the forefront of trend-driven, lower impact and accessible apparel. Established as an online force in the Australian retail scene in 2010, Princess Polly quickly became the clothing brand found in every influencer haul, viral TikTok, Instagram OOTD and celeb street looks. Now, one of the fastest-growing online women's fashion brands in the USA, Princess Polly has been delivering the best online shopping experience to customers worldwide for over 10 years. 

As a part of A.K.A Brands; we are a global player with offices located in Los Angeles and Australia’s Gold Coast. With big plans ahead, we're always on the hunt for new talent to join our global team. 

We are growing our team based at our Burleigh Heads office and are looking for talented individuals to join the Princess Polly team. Think you can help us in our journey of becoming the best online shopping destination like...ever? If you're a motivated team player that's obsessed with all-things fashion and pop culture, we'd love to hear from you. 

The Performance Marketing Analyst, will join the Performance Department and report into our Marketing Analyst Manager. The role will also work closely with the Global Performance Director and is crucial in leveraging data to develop and execute engaging online strategies that support our performance marketing plans, whilst uncovering insights and recommendations into continuous optimisation improvement across a number of channels. 

Our ideal candidate will be a reporting wizard, experienced as an analyst, a natural problem solver who blossoms in an agile environment and thrives with change. You will be supported by an innovative, creative and fun-loving in-house marketing team, who are passionate about being leaders in the digital space, with the newest and most innovative ways of targeting our customers. 

• Execute integrated online strategies that support the marketing plan and strategic KPI’s
• Oversee and report on performance of all digital marketing channels 
• Analyze and understand the customer experience and growth through digital channels 
• Work closely with Performance Marketing Channel Leaders to analyze and optimize each channel by Campaign, Ad Groups, Keyword and Creative to optimize the Performance Marketing Strategy
• Proactively identify growth opportunities for each channel 
• Own and maintain all aspects of Performance Analytic Tools and Google Tag Manager including tracking/tagging implementation, dashboards and custom reports across all channels
• Collaborate with internal stakeholders on new projects
• Create workshops and learning opportunities for all marketing teams to understand key metrics, opportunities and optimisation 
• Work with the Performance Marketing Managers and Global Performance Director in the development of data strategies for the Princess Polly websites, campaigns, new products, and long-term channel plans
• Set up weekly/ monthly/ quarterly reporting on key metrics on all Digital 

• Minimum of 2 years in the Digital Analytics environment
• Strong reporting experience
• Strong data visualisation and communication skills to present data driven insights in an effective manner
• Strong technical skills across data, database marketing, data extraction, analytics and/or data visualisation
• Experience and familiarity with online research tools (social media, online behaviour tools, optimisation and testing) and data utilization for analytics
• Proven experience in technology tools and platforms such as Social Media Platforms, Social Media reporting platforms  and Google Analytics
• Tag Management experience (GTM)
• Experience in  A/B testing 
• Must think outside the box & love to solve problems with Data

We recognise that asking you to give 100% of yourself on a daily basis requires us to offer an amazing opportunity.

Competitive salary package.

Flexible working arrangements.

Access to a best in class parental leave and family planning program.

Exceptional employee discount program.

A stunning newly renovated office in beautiful Burleigh Heads;

Work as part of a team of dedicated individuals focused on doing their best each day.

Staff social activities.

Monthly birthday celebrations.

Aside from the amazing tangible benefits and perks, Princess Polly offers you the chance to make a daily impact on a global business. 

Princess Polly is an Equal Opportunity Employer (EOE) We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.

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