Job details

Director of North America Sales

ProducePay is on a mission to transform the global fresh produce industry through our innovative platform that connects farmers directly to buyers and provides them with the financial tools they need to thrive. As we continue to expand our reach and impact, we are seeking a strategic and dynamic Director of North America Sales to lead an experienced sales team and drive our objectives in this vital market.

Reporting directly to the SVP of Sales, you will play a critical role in driving growth, revenue, and profitability for U.S.-based enterprise accounts. Your primary responsibility will be to build and expand strategic partnerships while identifying new opportunities for product distribution to accelerate market penetration and revenue.

This high-impact role requires a visionary, results-oriented leader with deep expertise in agribusiness, sales, and strategic account management. The Director will develop and execute strategic and tactical plans aligned with corporate objectives.

As a champion of culture, sustainability, and innovation, you will focus on growing Strategic Accounts and Alternative Channels, strengthening the Company’s brand, and laying a strong foundation for long-term, profitable growth.

Key Responsibilities:

Manage multiple enterprise accounts across the entire sales process within the assigned region.
Focus on prospecting, cultivating relationships, pitching, closing deals, and managing new accounts.
Sell new and customized products, requiring adaptability and creativity.
Leverage existing customer relationships while actively building new ones.
Travel frequently to visit customers within the territory and attend relevant industry events.
Collaborate closely with the broader sales team, as well as technology, operations, and marketing teams.

10-15 years of proven success in selling fresh produce programs to enterprise customers such as food retailers, food manufacturers, food processors, or food wholesalers, including international, national, or multi-state accounts.
Experience managing multiple fresh produce commodities sourced from diverse growing regions.
Strong track record in long sales cycles, with success in cultivating and securing major accounts.
Deep understanding of fresh market dynamics, including supply and demand, consumption trends, and capital investment patterns.
High-energy, results-driven leader with a strong work ethic and the ability to work collaboratively across teams.
Preferred but not required: experience in a purchasing or operations role at a distributor, wholesaler, or large retailer.
Ideal but not required: experience in both the retail and food-service sectors.
Demonstrated achievements in sales growth, market share expansion, profitability improvement, innovation, and effective bottom-line management.
Strategic thinker with a solid understanding of consumer markets and thought leadership skills.
Established network of relationships within the fresh produce industry.
Proven ability to sell new products and programs.
Data-driven mindset.
Bilingual in English and Spanish is a plus.

Health Insurance: Medical, Dental, and Vision benefits
Competitive comp package of base, variable bonus plan, and equity
Salary Range: $100,000 to $150,000 USD Base + Commissions
401K - company automatically contributes 3%Professional Development Support
Employee Referral Bonus
Work-from-Home Stipend
Quarterly Volunteer Days
Open Paid-Time-Off Policy
Brilliant, motivated, and fun team members

Average salary estimate

$125000 / YEARLY (est.)

min

max

$100000K

$150000K

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What You Should Know About Director of North America Sales, ProducePay

At ProducePay, we’re on a mission to revolutionize the global fresh produce industry, and we want you to be part of that journey as our Director of North America Sales. In this exciting and dynamic role, you'll lead a seasoned sales team, reporting directly to the SVP of Sales, as we strive to forge impactful partnerships in the U.S. market. Your responsibilities will include managing enterprise accounts, prospecting for new opportunities, and creatively pitching innovative solutions tailored to our clients' needs. You'll be pivotal in expanding our reach, utilizing your vast experience in agribusiness to drive revenue and long-term growth. Collaborating with a variety of teams—technology, operations, and marketing—you'll ensure that everyone is aligned in our goal to connect farmers with buyers more effectively. To thrive in this position, we’re looking for a leader who can navigate complex sales cycles and has a strong track record in building and nurturing relationships in the fresh produce sector. If you have a passion for sustainability, innovation, and a desire to make a difference in the industry, we’d love to meet you!

Frequently Asked Questions (FAQs) for Director of North America Sales Role at ProducePay

What are the responsibilities of the Director of North America Sales at ProducePay?

As the Director of North America Sales at ProducePay, your primary responsibilities will encompass managing multiple enterprise accounts through the entire sales cycle. You will focus on prospecting, cultivating strong relationships, pitching, and closing deals. Additionally, you'll collaborate closely with technology and marketing teams, travel frequently to meet customers, and create customized product offerings to enhance market penetration.