Product Marketing Manager

EBSCO Information Services (EIS) provides a complete and optimized research solution comprised of e-journals, e-books, and research databases - all combined with the most powerful discovery service to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EIS employs more than 2,700 people worldwide, most now working hybrid or remotely. We are the leader in our field due to our cutting-edge technology, forward-thinking philosophy, and outstanding team. EIS is a company that will motivate you, inspire you, and allow you to grow. Our mission is to transform lives by providing relevant and reliable information when, where, and how people need it. We are looking for bright and creative individuals whose unique differences will allow us to achieve this inclusive mission around the world.

Your Opportunity

As Product Marketing Manager, Book Ordering and Collection Development, you will develop and execute the marketing strategy for our GOBI Library Solutions product line, as well as our New Books Ordering Platform.

The Product Marketing Manager role is market-facing, where communication and presentation skills are essential. You will lead the strategy and go-to-market (GTM) for product positioning and competitive differentiation across all stages of the buyer and customer journey. You will lead marketing campaigns, promotions, content creation, and sales collateral development to support product awareness, acquisition, engagement, conversion, and retention.

What You’ll Do

• Work closely with product, sales and marketing teams to develop positioning statements, align on business goals and objectives, and drive messaging across market segments according to market demand
• Develop cross-channel marketing campaigns that include direct marketing, advertising, paid search, sales collateral, digital marketing, conference and events speaking proposals, etc.
• Define launch strategies and manage launches for new features and products
• Ensure that customers understand the value of our products and make good use of them
• Prepare and deliver presentations to internal stakeholders at go-to-market (GTM) meetings and strategic reviews outlining the marketing strategy for each product.
• Have a clear understanding of customers’ pain points and how the product addresses those
• Prepare and deliver compelling product presentations to current and potential customers, industry leaders and internal stakeholders highlighting each product's features, benefits, and value proposition.
• Collect customer feedback and/or feedback from the Sales teams to refine marketing strategies and help inform product positioning and development
• Travel to customer sites and conferences as directed to support market engagement, lead and/or moderate discussions with customers and prospects
• Conduct competitive research and obtain market insights

Your Team

You will join the Books, Magazines and Journals Product Marketing team and work closely with colleagues across the marketing department, as well as with stakeholders outside of marketing.

About You

• 2+ years’ experience in a prior role in B2B product marketing
• Marketing expertise: have a clear understanding of marketing principles, strategy and campaign management to determine the type of marketing content that needs to be created and distributed
• Familiarity with and understanding of SaaS enterprise solutions in a B2B environment
• Strong oral and written communication skills and ability to effectively present and engage with customers, industry thought leaders and other stakeholders as directed in group settings and to large audiences as directed, including customer advisory board meetings, focus groups, conferences and other venues

What sets you apart

• Strong in the following areas: project management, decision-making, organization, prioritization
• Experience with library software and understanding of library workflows
• Experience marketing to the academic market (specifically universities)
• Experience in WorkFront or other project management software

Our Offer to You

Target Annual Compensation Range: $70,130 - $100,185. The actual salary offer will carefully consider a wide range of factors including your skills, qualifications, education, training, and experience, as well as the position’s work location.

EBSCO provides a generous benefits program including

• Medical, Dental, Vision, Life and Disability Insurance and Flexible spending accounts
• Retirement Savings Plan
• Paid Parental Leave
• Holidays and Paid Time Off (PTO)
• Mentoring program
• And much more! Check it out here: https://www.ebsco.com/about/benefits

We work hard to embrace diversity, equity and inclusion and encourage everyone at EBSCO to bring their authentic selves to work every day. We have a wide representation of employee resource groups. To learn more, visit https://www.ebsco.com/about/diversity-equity-inclusion

The EBSCO Way

At EBSCO, our culture is defined by ten guiding principles. We put our customers first, and we're always looking for ways to innovate and improve. We make decisions based on facts, communicate openly, and hold ourselves accountable for results. Trust, respect, and care for each other are essential to how we work. Every day, our actions and teamwork shape who we are as a company. To learn more about our culture, visit https://www.ebsco.com/about/culture.

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.