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Product Marketing Manager, Enterprise (US hubs or remote)

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, create, test, and ship better designs, together. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!


Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, create, test, and ship better designs, together. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!


Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s commercial offerings and customer base. You will work closely with our product, sales, design, and broader marketing teams to drive sales and adoption of Figma’s Organization and Enterprise plans. You will partner with our product, sales, design, and broader marketing teams to build, launch, and drive adoption of Figma. You will also have the opportunity to help us build out the marketing foundation at Figma—from developing messaging and positioning, telling our customers’ stories, architecting campaigns, building out enablement resources, and more. 


This is a full time role that can be held from one of our US hubs or remotely in the United States.


What you’ll do at Figma:


  • Craft messaging and positioning for Figma’s commercial plans that sets us apart from competitors and demonstrates understanding of our customers’ needs
  • Launch and drive adoption of features that help teams use Figma at scale 
  • Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
  • Create sales resources like upsell pitch decks, one pagers, demos, personas, outreach sequences, and more. that arm the team to better position Figma against other competitors and products
  • Inspire confidence in sales, and support them on deals by joining calls with customers/prospects
  • Partner with lifecycle marketing on campaigns to drive adoption and utilization of licenses 
  • Work in lock-step with demand gen to generate pipeline for our commercial plans via content campaigns, field events, webinars, and more.

 

We'd love to hear from you if you have:


  • 5-7+ years in product marketing, partner marketing, or a related role 
  • The ability to champion the customer and experience in soliciting customer feedback
  • Strong writing skills, meaning you avoid enterprise jargon, can adapt to the Figma voice, and write with partners and customers in mind 
  • A data-driven approach to your work
  • Experience leading and driving cross-functional initiatives
  • Passion for learning new products and industries—unafraid to dive into the nitty gritty technical details
  • A willingness to roll up your sleeves and get scrappy— at Figma, we run with it!


At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.


Read more about our team



Pay Transparency Disclosure


If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.  


Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. 


Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.


Annual Base Salary Range (SF/NY Hub):


$131,000—$279,000 USD


We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please let your recruiter know if you require accommodation.


About Figma


Dylan Field and Evan Wallace co-founded Figma in 2012 with the vision of building tools for designers in the browser. Their goal was to create the first design tool that combined the accessibility of the Web with the functionality of a native app. Today Figma is a platform with tools and spaces to support the entire product development process—idea to design to build—and has simplified collaboration for companies like Microsoft, Uber, and The New York Times to name a few.


At Figma, we celebrate and support our differences. We know employing a team rich in diverse backgrounds, experiences, and opinions allows our employees, products, and community to flourish. Figma is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.


By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of Figma's Privacy Policy

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Born on the web, Figma is a collaborative web platform for teams who want to create, share, test, and ship better designs from start to finish.

8 jobs
BADGES
Badge ChangemakerBadge InnovatorBadge Rapid Growth
CULTURE VALUES
Empathetic
Collaboration over Competition
Growth & Learning
Passion for Exploration
Fast-Paced
Startup Mindset
Diversity of Opinions
Rise from Within
FUNDING
Beyond Series C
DEPARTMENTS
Marketing
SECTOR
Software Development
TEAM SIZE
201-500
LOCATION
Hybrid
DATE POSTED
July 12, 2023

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