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Marketing Content Creator in US Market - Health Supplement

Ready to Shape the Future of Health and Wellness?

At Vita Green, we are all about creating a healthier, happier world, and we want you to be part of it!

About Vita Green Group 

Headquartered in Hong Kong, we are the top corporation in Asia for premium health supplements.  Operating in multiple regional offices across the globe, we own a diverse portfolio of well-established brands, including Dr. Choice, Naturo Vita, and Tea Chateau. With over 1 million satisfied consumers, our product offerings are constantly expanding, making waves in markets worldwide.

Position Overview 

We’re looking for a creative and detail-oriented Content Creator to join our team and help us create compelling content that resonates with our audience on social media and our e-commerce platforms. In this vital role, you'll collaborate on impact video content that drives brand awareness, enhances customer engagement, and boosts product sales. 

What You’ll Be Doing 

Content Management:

  • Managing and Maintaining our US social media and e-commerce platforms. (i.e.: Instagram, TikTok, Facebook, Amazon, own brand websites)
  • Orchestrating digital content strategies across all our US online platforms.
  • Creating graphic designs for our US social media and eCommerce platforms.
  • Driving traffic and engagement that translates to sales and brand promotion.

Video Editing:

  • Edit and produce high-quality video content, including short-form videos, tutorials, and promotional materials.
  • Add graphics, text, music, and effects to enhance video content and ensure consistency with the brand.
  • Work with raw footage to create polished videos ready for distribution across social media and other platforms.

Content Writing:

  • Write compelling scripts for video content that are informative, engaging, and aligned with our brand voice. You would need to generate content for all three languages: English, Malay and Chinese
  • Develop articles, blog posts, and other written content that supports our video content and enhances our digital presence.
  • Collaborate with the content strategy team to ensure all written content aligns with overall marketing goals and objectives.

Content Planning & Strategy:

  • Assist in developing a content calendar that outlines topics, video concepts, and posting schedules.
  • Stay updated on industry trends and integrate relevant topics into content to keep our audience engaged and informed.
  • Designing and implementing creative marketing strategies to disseminate content.
  • Collaborating with cross-functional teams and our HK Marketing team to align marketing solutions with business goals and deliver effective and impactful content.
  • Managing a content marketing budget.
  • Measuring the results of marketing activity to inform future marketing campaigns.
  • Conducts market research and analysis to evaluate trends, brand awareness, and competition ventures.

Social Media Content:

  • Adapt video content for different social media platforms, ensuring that each piece meets platform-specific requirements.
  • Write accompanying copy for social media posts that drives engagement and encourages audience interaction.
  • Knowing which platform different kinds of content are best suited to.
  • Staying updated with the latest technologies and industry trends, continuously enhancing technical skills, and driving innovation within the development team.

Who We’re Looking For 

  • Bachelor’s (or higher) degree in English, Journalism, Communications, Marketing, Business, or a related field.
  • At least 3 years of experience as a content creator, video editor, or similar role in a US company or US brand.
  • Proven experience in product video editing, with a strong portfolio of work that demonstrates expertise in product video production.
  • Strong writing skills, with experience in creating scripts, articles, and social media content.
  • Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools.
  • Experience in Shopify is a plus. 
  • Creative thinker with strong attention to detail and a passion for storytelling
  • Experience in the health and cosmetics (hair care and supplements) industry or a related field is a bonus. 

Why Join Us 

We value your professional and personal growth – fostering a positive work culture is our priority. Here, you’ll find more than just a job, you’ll discover a genuine opportunity to thrive.  

  • A Career opportunity with the market leader in the health product sector
  • Flexible work arrangement, work anytime and anywhere
  • Fun working culture with challenges to learn and grow
  • Holiday entitlement
  • Rapid growth opportunities for strong performers

Vita Green Health Products Co., Ltd. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. 

Join us in our mission to make a positive impact on wellness around the world! 

#LI-CJ

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Marketing Content Creator in US Market - Health Supplement, Vita Green Health Product Company Limited

Are you ready to unleash your creativity and shape the future of health and wellness? At Vita Green, a leading name in premium health supplements, we are searching for a talented Marketing Content Creator to join our dynamic team. While we are headquartered in Hong Kong, this role is open to enthusiastic individuals looking to make a mark in the US market. In this versatile position, you'll manage and elevate our social media and e-commerce content across platforms like Instagram, TikTok, Facebook, and Amazon. Your creativity will shine as you craft engaging video content that not only drives brand awareness but also boosts customer engagement and sales. You will have the opportunity to showcase your skills in video editing, including crafting compelling scripts, designing graphics, and measuring the impact of your content on our audiences. Collaborating closely with the HK Marketing team, you'll ensure our marketing strategies align with business goals. If you have a knack for storytelling, a passion for health and wellness, and at least three years of experience in content creation, then this opportunity at Vita Green is the perfect fit for you! Flexible work arrangements and a vibrant work culture await, along with the chance to make a positive impact in the health industry. Join us today and become a crucial part of our mission to build a healthier, happier world!

Frequently Asked Questions (FAQs) for Marketing Content Creator in US Market - Health Supplement Role at Vita Green Health Product Company Limited
What are the responsibilities of a Marketing Content Creator at Vita Green?

As a Marketing Content Creator at Vita Green, your key responsibilities will include managing our US social media platforms and e-commerce content, orchestrating digital content strategies, creating eye-catching graphics, and producing high-quality video content. You will also be expected to write engaging scripts and articles that align with our health and wellness brand while collaborating with cross-functional teams to develop a cohesive marketing strategy.

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What qualifications do I need to apply for the Marketing Content Creator position at Vita Green?

To be considered for the Marketing Content Creator role at Vita Green, you should hold a Bachelor’s degree in fields such as English, Journalism, Communications, or Marketing. Additionally, a minimum of three years of experience in content creation or video editing within a US company is essential. Proficiency in video editing software and strong writing skills are also highly valued.

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What kind of content will I be creating as a Marketing Content Creator at Vita Green?

In your role as a Marketing Content Creator at Vita Green, you will create a variety of content including engaging social media posts, short-form videos, promotional materials, and blog articles. You'll also be responsible for adapting video content to meet the specific requirements of different platforms to maximize engagement and reach.

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Is there an opportunity for growth as a Marketing Content Creator at Vita Green?

Absolutely! Vita Green is committed to fostering your professional and personal growth. You'll find rapid advancement opportunities for strong performers, allowing you to climb the ladder in your marketing career while contributing to the mission of enhancing wellness globally.

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How does the flexible work arrangement work for the Marketing Content Creator role at Vita Green?

Vita Green values work-life balance, and as a Marketing Content Creator, you will enjoy the flexibility to work anytime and anywhere. This enables you to manage your time effectively while still delivering quality content to enhance our brand's presence within the health supplements market.

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Common Interview Questions for Marketing Content Creator in US Market - Health Supplement
What video editing techniques do you utilize for creating engaging content?

When answering, focus on specific techniques like color grading, transitions, motion graphics, or sound design that you employ to enhance video storytelling. Mention your experience with software such as Adobe Premiere Pro or Final Cut Pro, and provide examples of how your video editing choices led to increased viewer engagement.

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Can you give an example of how you’ve successfully driven engagement on social media?

Share a concrete example where you've successfully implemented content strategies that boosted engagement metrics—such as likes, shares, or comments—on social media platforms. Discuss any campaigns you initiated, the type of content created, and the measurable results achieved.

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How do you stay updated with the latest trends in health supplements and digital marketing?

Explain your methods for staying informed, such as subscribing to industry newsletters, following relevant influencers on social media, participating in webinars, or attending industry conferences. Highlight how this knowledge can impact your content strategy at Vita Green.

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What is your creative process for developing content ideas for our brand?

Describe your brainstorming process, including how you conduct market research, collaborate with team members, and draw inspiration from competitor analysis or audience feedback. Focus on how you align content with the brand's voice and mission.

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Why do you want to work as a Marketing Content Creator with Vita Green?

Discuss your passion for health and wellness and how Vita Green's mission resonates with you. Talk about your interest in creating impactful content and contributing to a brand that aims to foster healthier lifestyles.

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How would you approach measuring the success of the content you create?

Talk about the key metrics you would track, such as engagement rates, conversion rates, and reach. Explain how you would analyze these metrics to refine your content strategy and improve future campaigns.

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What strategies would you implement to engage our diverse audience across different platforms?

Highlight the importance of tailoring content according to specific platforms and demographics. Discuss strategies you might employ, such as adapting video length for TikTok versus longer tutorials for YouTube, and the importance of language accessibility through multilingual content.

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Can you describe your experience with creating content calendars and managing deadlines?

Explain your experience with planning and organizing content schedules, collaborating with teams to ensure timely delivery, and adjusting plans based on performance analytics or feedback. Mention tools you use for project management.

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What challenges have you faced in a previous content creation role and how did you overcome them?

Provide a specific challenge you encountered—such as tight deadlines or scope changes—and detail the steps you took to overcome it. Focus on problem-solving skills, adaptability, and teamwork in your response.

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How do you ensure consistency in branding across various channels and formats?

Discuss your strategies for maintaining brand voice and aesthetic across different content types and platforms. Mention the importance of adhering to brand guidelines and how you collaborate with team members to ensure cohesive messaging.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 10, 2024

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