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Product Marketing Manager

At TutorMe, we’re on a mission to give students access to the individualized support they need to unlock their full learning potential. We do that by partnering with schools across the country to provide high-impact, on-demand online tutoring to students whenever and wherever they need it.

Named one of Built In's 2022 Best Places to Work™ and certified as a Great Place to Work®, TutorMe cultivates an inclusive, people-first work culture. As the explosive demand for virtual learning draws more learners to TutorMe, we're expanding our fully remote team of talented individuals to help us democratize world-class academic support!

TutorMe is part of GoGuardian, which is an organization helping to shape the future of digital learning by providing educators, students, and schools with tools to create engaging and equitable learning environments. We aim to change the education landscape by promoting effective teaching and equitable engagement and mitigating unfinished learning.

TutorMe is looking for a collaborative, strategic, and growth-minded Product Marketing Manager to join our fully-remote team. Reporting to our VP of Marketing, the Product Marketing Manager will proactively manage TutorMe product marketing initiatives to increase revenue in accordance with corporate goals. Priorities include becoming the expert on our audiences, defining pain points and messaging, building GTM launch plans and educational materials, enabling our sales team, and creating targeted content that amplifies the TutorMe story and differentiates us in the edtech space.

Whether you're defining the go-to-market strategy, planning and executing feature releases, or driving new product awareness and adoption strategies, your contributions will positively impact the educators and students we support.

What You'll Do

Define and shape target audience, positioning, messaging, and creative execution across the customer journey, partnering across our marketing, sales, and product teams
Collaborate cross-functionally to synthesize market, customer, product, and competitive inputs into a customer-centric, omnichannel marketing plan that optimally communicates the value of TutorMe to our B2B target audiences
Create content (e.g., sales enablement documentation, case studies, press releases, website copy, blog posts, etc.) that clearly articulates how TutorMe benefits partner organizations, with an emphasis on K-12 school districts and higher ed institutions
Serve as an expert on our customers, competition, and the broader edtech marketplace, synthesizing customer, product, and market insights and identifying new opportunities for research and analysis that can inform our strategy and GTM
Identify and seek new channels to reach our target audiences and determine appropriate messaging strategy
Keep multiple projects moving forward simultaneously and on schedule in a fast-paced startup environment

Who You Are

3-5 years of product marketing experience, defining and driving new products, features, benefits, and ideas toward market launch rollout—particularly with multiple audiences in mind
Experience within edtech and/or marketing directly to K-12 district decision-makers and influencers
Analytical and metrics-driven, comfortable digging into data and gleaning insights
Demonstrated understanding of messaging strategy, user experience, and persuasive marketing techniques in driving engagement with new or existing features or benefits
A solid understanding of the complete customer product lifecycle and customer segmentation
Experience with gathering and utilizing customer insights
A demonstrated record of partnering cross-functionally across teams and levels, influencing stakeholders across the organization to achieve business results
Excellent project management skills with proven ability to successfully manage and execute multiple projects with different priorities and stakeholders
Self-motivated and desire to work autonomously
Experience pitching ideas to C-Level executives
Strong communication and interpersonal skills
Expert working knowledge of Google Workspace, especially Slides and Docs; experience with Adobe Creative Suite is a plus
Proactive, entrepreneurial style; eager to take initiative in a fast-paced, dynamic environment
Excited to help improve student success outcomes in education
Something else? Wonderful, we’re curious to learn more about you

What We Offer

Competitive pay and 401(k) matching, and robust health, dental, and vision insurance (GoGuardian covers 90% of the premium for you and 50% for your dependents)
Flexible Time Off, plus sick time and a paid year-end holiday break
Free access to online tutoring for you and your family
Employee Stock Option Plan
Monthly Lifestyle Spending Funds (to cover everything from your cell phone bill to your Netflix subscription, to a U.S. National Parks Pass)
Quarterly Wellness Days (Fridays off to relax and recharge)
Weekly virtual yoga and meditation classes
Paid Parental Leave
Development and further training opportunities for shaping and realizing your career goals
Opportunity to be a key player in a high-growth, start-up environment
Exceptional colleagues with a passion for edtech

If you are not sure that you’re 100% qualified, but you're up for the challenge—we encourage you to apply!

GoGuardian is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. GoGuardian does not discriminate against employees, applicants, interns or volunteers on the basis of race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, pregnancy, marital status, sex, age, sexual orientation, military and veteran status, registered domestic partner status, genetic information, gender, gender identity, gender expression, or any other characteristic protected by applicable law.

Colorado residents are excluded from this opportunity.

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Advait Shinde

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By GoGuardian

GoGuardian partners with schools to help keep kids safe and engaged with powerful, easy-to-use filtering, classroom management, and school mental health tools.

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