Senior Media Buyer

As a Senior Media Buyer at Proppel, your responsibilities include planning, executing, and optimizing paid social media campaigns for various e-commerce clients. You will develop media strategies, present performance-driven plans to clients, and build strong client relationships through effective communication. Additionally, you'll analyze campaign performance and provide insights and recommendations to enhance campaign effectiveness.

To qualify for the Senior Media Buyer position at Proppel, candidates should have at least 3 years of experience managing paid social campaigns, particularly on Meta. A proven track record in DTC e-commerce marketing and a strong background in a marketing agency setting are also preferred. Excellent client communication and account management skills, along with familiarity with tools like Slack and ClickUp, are essential.

The Senior Media Buyer position at Proppel offers a fully remote work environment, allowing you to work from anywhere in LATAM. In addition to the flexibility of remote work, Proppel promotes a healthy work-life balance with a 4-day working week and provides a monthly wellness allowance to support your well-being.

As a Senior Media Buyer at Proppel, you will be working primarily with DTC e-commerce brands through our UK client, a performance marketing agency. You'll have the opportunity to create high-performing campaigns for various brands, helping them grow their presence on social media platforms like Meta, Pinterest, and TikTok.

In the role of Senior Media Buyer at Proppel, familiarity with tools such as Slack for communication, ClickUp for project management, and G-Suite for documentation will be essential. These tools will help ensure seamless collaboration with your team and effective delivery of creative assets for client campaigns.

When creating a paid social media campaign, I begin by defining campaign goals with the client, researching the target audience to develop tailored messaging, and selecting the right platforms (like Meta and TikTok) for outreach. I also focus on planning the budget, designing creative assets, and establishing key performance indicators (KPIs) to measure success.

My experience with Meta campaigns includes managing multiple paid social strategies that resulted in significant ROI for clients. I utilize Meta's advertising tools to segment audiences and optimize ads based on analytics. Continuous monitoring allows me to adjust strategies in real time to enhance performance and ensure campaign objectives are met.

When I encounter an underperforming campaign, I conduct a thorough analysis of the data to identify issues such as audience targeting, ad creatives, or bidding strategies. I then make informed adjustments based on insights and A/B testing to improve performance and realign the campaign with the set objectives.

For effective client communication, I prioritize regular updates and status reports, and I actively listen to their feedback and concerns. Establishing a clear communication channel ensures transparency and builds trust, enabling me to address any questions or suggestions promptly and effectively.

Staying updated on social media algorithms involves following industry news, participating in webinars, and engaging with professional communities. I also subscribe to newsletters and forums focused on digital marketing, ensuring I’m aware of changes that might affect campaign strategies and performance.

When setting a budget for a campaign, I consider the overall campaign goals, expected reach, and historical performance data from previous campaigns. It’s crucial to allocate enough resources to maintain competitiveness while allowing room for testing and optimization.

One successful campaign I managed was for a DTC e-commerce brand looking to increase product awareness and sales. By utilizing Meta for targeted advertising and experimenting with different ad formats, we achieved a 30% increase in sales and a significant rise in brand engagement, exceeding all initial KPIs.

I prefer using tools such as Google Analytics to analyze web traffic and conversion rates, and Meta’s Ads Manager for specific campaign metrics. These tools provide comprehensive insights that enable me to assess performance and strategize improvements efficiently.

Incorporating client feedback into campaigns is essential for success. I actively seek their input during planning, encourage open dialogue throughout the campaign, and make iterative changes based on their suggestions and performance feedback to ensure their vision is realized.

My experience with cross-channel marketing involves integrating various platforms to create cohesive campaigns. By aligning strategies across paid social, email, and other digital channels, I ensure a unified brand message that maximizes customer reach and engagement across all touchpoints.