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Internship - Digital Marketing (B2C)

Are you interested in becoming a well-rounded marketer? Do you find excitement in exploring digital marketing, search engine advertising, user growth tactics, and social media content creation? If so, this internship may be the perfect for you. 

About us  

With headquarters in Eindhoven and offices in Romania, the United States, Mexico, and Australia, Studyportals is the leading global online education choice platform, listing more than 134,000 undergraduate, postgraduate, distance learning and preparation programmes. We help students around the world explore study programmes and make an informed choice.

Your role will consist of two key parts: 

  1. Campaign Management: You will create, manage, and optimize online campaigns to attract and engage students worldwide. This involves leveraging your analytical skills, creative thinking, and knowledge of digital marketing trends to craft targeted advertising with compelling messages and visuals. You will monitor campaign performance, analyze results, and optimize for maximum ROI, as well as handle reporting and collaborate closely with the commercial team. 
  2. Social Media Content Creation & Community Management: You will develop engaging content for our social media platforms to connect with students worldwide. This requires a strong sense of creativity, problem-solving abilities, and a deep understanding of social media trends. In addition to creating content, you will manage our community by responding to comments and direct messages and contribute to shaping our social media content strategy. 

Your challenge 

During your 6-month internship with our B2C Marketing team, you will help Studyportals attract high-quality traffic and grow brand awareness among international students. You will set up online campaigns across platforms like Google, Facebook, Instagram, TikTok and YouTube. We strongly encourage you to bring your own ideas and initiatives to the table, giving you the opportunity to contribute meaningfully to ongoing projects while collaborating with a highly motivated, international team. This is your chance to make an impact and gain valuable hands-on experience in a dynamic and inspiring environment. 

Your Day-to-Day 

In this role, you will: 

  • Create, implement, analyze, and optimize online campaigns to build brand awareness and drive high-quality traffic to our website. 
  • Track and analyze campaign results using Google Analytics, conduct competitor analysis, and optimize campaigns based on KPIs such as cost per user, conversion rate, and ROI. 
  • Develop engaging content, brainstorm new campaign ideas, and design visuals with catchy calls to action. 
  • Manage the company’s social media accounts, creating and scheduling content to engage our audience. 
  • Learn and apply remarketing techniques to enhance campaign performance. 
  • Contribute to exciting marketing projects and support user engagement initiatives.

This dynamic role offers plenty of learning opportunities and the chance to make a real impact! 

You: 

  • Are currently pursuing your studies in a relevant field (e.g., Marketing, Communications, Digital Media, Business) / must be enrolled at university.  
  • Are a quick learner and ideally have first experience with web-based tools (such as Facebook Ads Manager, Google Analytics, Google Ads, Excel, Canva, CapCut)  
  • Have an analytical mindset and are paying great attention to detail.  
  • Are a creative thinker.  
  • Are a positive, self-motivated individual with a high level of enthusiasm and willingness to learn.  
  • Are pro-active and not afraid to suggest and initiate your own ideas.  
  • Have some experience in or understanding about Paid Advertising & Social Media.  
  • Are proficient in English and have great English writing skills (no Dutch required).  
  • Enjoy a fast paced, vibrating working environment with constructive feedback.  
  • Are goal-oriented and tech savvy.  
  • Last but not least, our mission and core values should match your own and give you energy. 
  • Monthly allowance of EUR 600.  
  • A full-time internship position starting in February 2025 and lasting for at least 4-6 months.  
  • A chance to gain knowledge about online marketing, content marketing, email marketing, marketing automation and social media.  
  • Learn how to think strategically about marketing, measuring your impact and reaching KPIs.  
  • Informal, entrepreneurial, and flexible atmosphere where self-initiative is highly appreciated.  
  • A company environment that is serious about having fun with almost everything we do, including regular memorable team events and a wide range of games and activities during lunch time or after work.  
  • The opportunity to acquire work experience in a highly motivated international team (currently employing ~35 different nationalities) at a fast-growing company located in the vibrant Strijp-S near the centre of Eindhoven, 10 minutes from the central station.

Please apply with your CV and cover letter in English.

Average salary estimate

$7200 / YEARLY (est.)
min
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$7200K
$7200K

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What You Should Know About Internship - Digital Marketing (B2C), Studyportals

Are you ready to kickstart your marketing career in a truly dynamic environment? Look no further than the Internship - Digital Marketing (B2C) at Studyportals! Based in Eindhoven and with a vibrant international presence, we're the leading global online education choice platform, connecting students with over 134,000 academic programmes worldwide. During this exciting 6-month internship, you will dive into the world of digital marketing, focusing on campaign management and social media content creation. Imagine crafting online campaigns that resonate with students globally, crafting compelling messages, and analyzing campaign performance to optimize for maximum impact. You’ll be given the freedom to bring your own creative ideas to the table, engage with our online community through social media, and collaborate with a passionate team. Not only will you have a monthly allowance of €600, but you'll also gain invaluable hands-on experience that will bolster your resume and open doors for your future career in marketing. Your journey with us promises to be every bit as fun as it is educational, with plenty of opportunities for personal growth and professional development. Join us and make a real difference in the world of education marketing!

Frequently Asked Questions (FAQs) for Internship - Digital Marketing (B2C) Role at Studyportals
What are the responsibilities of the Internship - Digital Marketing (B2C) at Studyportals?

As an Internship - Digital Marketing (B2C) at Studyportals, your main responsibilities include creating and managing online marketing campaigns to engage students. You'll analyze and optimize these campaigns using tools like Google Analytics, while also developing creative social media content and managing our online community.

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What qualifications do I need for the Internship - Digital Marketing (B2C) at Studyportals?

To apply for the Internship - Digital Marketing (B2C) at Studyportals, you should be enrolled in a relevant academic program such as Marketing or Communications. Additionally, familiarity with tools like Facebook Ads Manager and Google Analytics can be beneficial, along with strong creative and analytical skills.

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What kind of learning opportunities does the Internship - Digital Marketing (B2C) at Studyportals offer?

This Internship - Digital Marketing (B2C) at Studyportals offers a range of learning opportunities, such as gaining insights into online marketing strategies, mastering content marketing techniques, and learning how to analyze and measure the performance of your campaigns effectively.

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Is it required to have prior experience for the Internship - Digital Marketing (B2C) at Studyportals?

While prior experience in digital marketing is beneficial, it's not strictly required for the Internship - Digital Marketing (B2C) at Studyportals. A willingness to learn, a proactive attitude, and some familiarity with social media and online tools are essential for success.

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What is the culture like at Studyportals for interns?

At Studyportals, the culture is informal and entrepreneurial, fostering creativity and self-initiative. Interns are encouraged to engage in team events and activities, creating a fun and collaborative atmosphere while contributing meaningfully to ongoing projects.

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Common Interview Questions for Internship - Digital Marketing (B2C)
Can you describe a successful online campaign you have managed?

When answering this question, be specific about the campaign goals, the strategies you implemented, and the metrics you used to measure its success. Highlight your analytical skills and creativity.

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How do you stay updated on digital marketing trends?

Mention resources like marketing blogs, webinars, and industry news. Emphasize your active engagement with the marketing community to remain informed about trends that could impact your work.

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What tools do you have experience with in digital marketing?

Discuss tools you are familiar with, such as Google Analytics, Facebook Ads Manager, or any content creation tools you've used. Emphasize how you have utilized these in previous projects or studies.

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How would you approach creating content for social media?

Outline your process, including researching your audience, brainstorming ideas, and how you would ensure the content aligns with brand guidelines. Talk about the importance of engagement and responding to audience feedback.

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What metrics would you use to evaluate the success of a campaign?

Mention key performance indicators (KPIs) like conversion rates, click-through rates, and return on investment (ROI). Explain how analyzing these metrics helps in optimizing future campaigns.

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Describe a time when you faced a challenge in a project. How did you handle it?

Provide a specific example that showcases your problem-solving skills and resilience. Discuss the steps you took to overcome the challenge and what you learned from the experience.

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How would you handle a negative comment on social media?

Discuss the importance of addressing negative comments professionally and promptly. Highlight strategies for turning negative experiences into positive engagement opportunities with users.

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What role does creativity play in digital marketing?

Explain that creativity is essential for developing unique content that stands out in a crowded digital space. Provide examples of how creativity has driven successful campaigns.

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How do you prioritize tasks when working on multiple campaigns?

Discuss your approach to time management, including how you assess deadlines and importance of tasks, and use tools or methods to stay organized. Stress the importance of flexibility in a fast-paced environment.

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Why are you interested in the Internship - Digital Marketing (B2C) at Studyportals?

Express your passion for digital marketing and how Studyportals’ mission aligns with your interests. Highlight what specific aspects of the internship excite you and how they will help you grow.

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Studyportals is the biggest education choice platform in the world, helping students worldwide to find and compare study options across borders, for free. Currently, Studyportals offers detailed information and personalized suggestions about over ...

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Internship, on-site
DATE POSTED
December 10, 2024

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