Performance Marketing Specialist

As a Performance Marketing Specialist at Prospa, your primary responsibilities will include running paid marketing campaigns on platforms like Google Ads and Facebook, analyzing user behavior and website performance to identify areas for improvement, and keeping an eye on key performance metrics such as CPL, CPA, and ROAS. You'll also be involved in A/B testing, enhancing user experience, and supporting the company’s CRO strategy to meet our marketing goals.

To apply for the Performance Marketing Specialist role at Prospa, you'll need solid experience in digital marketing, particularly with paid media and biddable channels like Google Ads and Meta Ads. A knack for turning data into actionable insights, a good understanding of marketing funnels, and excellent communication skills are essential. Experience with CRM systems like Salesforce and familiarity with fast-paced sales environments will give you a competitive edge.

Prospa is committed to the growth of its employees and offers various resources for professional development. This includes learning days, a learning allowance, leadership programs, performance coaching, and digital learning opportunities. We believe that continuous growth fosters both personal and professional success, enabling our Performance Marketing Specialists to thrive in their roles.

Performance Marketing Specialists at Prospa commonly use a variety of digital marketing tools including Google Ads, Facebook Ads Manager, and various analytics platforms to track user behavior and campaign performance. Familiarity with A/B testing tools and CRM systems like Salesforce can also be beneficial for optimizing campaigns and enhancing customer engagement.

At Prospa, the work culture for Performance Marketing Specialists is collaborative, inclusive, and respectful, emphasizing a balance between professional growth and personal fulfillment. Employees celebrate diversity in thinking and enjoy a supportive environment where new ideas are welcomed. Flexible working arrangements and a commitment to well-being contribute to a vibrant workplace that encourages creativity and innovation.

In your response, detail your experience with various platforms, such as Google Ads and Facebook, emphasizing specific campaigns you've managed, the results achieved, and the strategies employed. Highlight your ability to analyze data and utilize insights to optimize performance, demonstrating your understanding of key metrics and success indicators.

Discuss your systematic approach to A/B testing by explaining how you set up tests, define variables, and measure results. Share examples of successful tests you've conducted, what you learned from them, and how those learnings influenced your future campaigns. Focus on how A/B testing helps to improve conversion rates and user engagement.

Identify key metrics such as CPL, CPA, ROAS, and conversion rates, and explain why they are critical indicators of campaign success. Provide examples from previous experiences where you've used these metrics to inform decision-making and optimize campaign strategies. It’s important to show a data-driven mindset.

Share a specific example where you analyzed campaign data, identified trends, and implemented changes based on your findings. Discuss the outcomes and how this experience showcases your ability to leverage data for impactful marketing decisions, thus underscoring your analytical skills and strategic thinking.

Discuss the resources you use to stay informed, such as industry blogs, webinars, professional networks, and online courses. Emphasize your commitment to continuous learning and staying ahead of industry changes, demonstrating your drive to innovate in your role as a Performance Marketing Specialist.

Talk about your knowledge of marketing funnels, detailing each stage from awareness to purchase. Explain how you use various marketing strategies to reach potential customers at different stages, citing tools and methods for audience segmentation and targeting to ensure effective engagement and conversion.

Share a particular challenge related to campaign performance, such as budget constraints or reaching target audiences. Describe your approach to developing solutions, whether through creative strategies, data analysis, or collaboration with cross-functional teams. Emphasizing resilience and problem-solving skills is key.

Explain your time management strategies, such as using project management tools, setting deadlines, and breaking tasks into smaller, manageable parts. Highlight your ability to maintain high quality across projects and your commitment to meeting deadlines, illustrating how you keep a clear focus on detail amidst a busy workload.

Discuss the importance of collaborating with other team members, such as designers or sales teams, to create cohesive and effective campaigns. Provide an example of a successful collaboration that resulted in improved campaign performance, demonstrating your ability to work effectively within a team to achieve common goals.

Take the opportunity to reflect on Prospa's mission to support small businesses and how that impacts its marketing strategy. Emphasize the company’s innovative approaches, commitment to data-driven decisions, and its collaborative culture. Your response should convey genuine enthusiasm for Prospa’s goals and its impact on the industry.