Marketing Content Strategist (Remote)

The work we do has an impact on millions of lives, and you can be a part of it.

We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.

Objective:    

The Content Strategist is a master storyteller and communicator. This role builds and leads brand and campaign content strategy, framework and optimization across multiple audience segments and delivery channels to attract, engage, build trust, preference and loyalty for our distributors and consumers.    

• Collaborate with the UX Content Strategist, Creative Strategist and key stakeholders across the enterprise to ensure strategies are aligned with the goals of the organization and will work closely with writers and designers to consult on execution. 
• Define and document content strategies that align with marketing and business objectives 
• Deeply understand business goals, audience segments and journeys, with a focus on audience needs and pain points 
• Define content pillars and key messaging that aligns with our brand identity 
• Develop content distribution strategies across channels (websites, social media, email, paid media, direct mail, trade shows, etc.)  
• Maintain a comprehensive content calendar outlining content themes, formats and publication schedules 
• Generate engaging content ideas across different formats including blog posts, articles, videos, infographics and more 
• Work with research team and analytics team to align on best practices, inform development and optimize content based on insights and performance 
• Use keyword and SEO research provided by agency partners to understand customers’ needs and search trends 
• Effectively present strategies and recommendations to internal and external stakeholders, including senior leaders, to gain alignment and ensure feedback is considered without compromising the defined objective and messaging
• Deliver compelling presentations that sell ideas and guide teams executing the work  
• Collaborate with teams of writers and designers executing the vision and strategy, auditing and/or signing off on work to ensure the production of high-quality content, consistency of brand guidelines and flawless execution of the content strategy   
• Understand and communicate technical subjects clearly, concisely and engagingly  
• Guide best practices in content, including copywriting and storytelling techniques 
• Review SEO and social media recommendations from AOR to ensure alignment to content strategy. 
• Review existing content, identifying gaps and opportunities, to inform decisions when developing content strategies
• Understand products and services and how they are nuanced across distribution channels  
• Follow the marketing process to meet legal, compliance and internal audit standards 

• 10+ years in marketing content strategy or professional experience in a related role 
• Bachelor’s degree in marketing, journalism, communications or related field  
• Proven track record as an innovative and collaborative content strategist – with a background in B2B marketing (specifically financial services, and ideally in life and annuities), copywriting or journalism  
• Extensive knowledge of content distribution strategies, including social media and email marketing 
• Experience conducting content audits and inventories 
• Strong analytical skills, ability to manage multiple projects, and enthusiasm for data-driven marketing  
• High-level thinker who also has a penchant for keeping track of details  
• Ability to build strong working relationships across all levels of the organization  
• Experience in influencing, mentoring and coaching a team of creative professionals   
• Impeccable judgment and creative problem-solving skills, including negotiation and conflict resolution skills  
• Exceptional grammar and clear, concise and engaging writing, including the ability to adapt writing style to appeal to different audiences and adhere to established brand voices 
• Excellent and persuasive communicator, with the ability to advocate for content and facilitate alignment on solutions with various partners 

Employee Benefits:  

We aim to protect our employees' wellbeing through a broad benefits offering. For example, we protect physical wellbeing through health, dental and vision insurance. We protect mental wellbeing through mental health benefits and an employee assistance program. We protect time away from work with a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). We protect financial wellbeing through contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.  

Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.

Diversity and Inclusion:

At Protective, we are committed to providing an inclusive culture where all employees are able to fully contribute and thrive. Our goal is to grow and develop our people, attract diverse talent and support strong, diverse communities.

We support diversity, equity, and inclusion by working to develop a culture of inclusion and belonging led by leaders who develop potential and embrace all skills and abilities. Our aim is to create an equitable environment for all leaders and employees that will drive performance and impact business strategy. In this way, we can increase overall diversity for leadership roles and pipelines of talent by maturing our hiring practices, robust development opportunities and focus on retention of key talent.

We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing the talents of a diverse and inclusive workforce.

Accommodations for Applicants with a Disability:

If you require an accommodation to complete the application and recruitment process due to a disability, please email martina.winston@protective.com.This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.

Please note that the above email is solely for individuals with disabilities requesting an accommodation.  General employment questions should not be sent through this process.