Consultant (w/m/d) Social Media

As a Consultant (w/m/d) Social Media at MSL Germany, you will be responsible for managing creator campaigns primarily focused on platforms like TikTok and Instagram. This includes everything from campaign research and planning to coordination, negotiation, and analytics reporting. You’ll also create content and editorial plans, lead project management, draft briefings for the creative team, and enhance client relationships while overseeing budget planning and control for campaigns.

To excel as a Consultant (w/m/d) Social Media at MSL Germany, you should have several years of relevant experience in a similar role. A solid understanding of social media strategies, especially on platforms like Instagram and TikTok, as well as experience with data analytics tools, are crucial. Additionally, fluency in both German and English (C1 level) is necessary, coupled with a proactive approach and a passion for digital communication.

At MSL Germany, supporting employee growth is a priority. As a Consultant (w/m/d) Social Media, you will benefit from tailored training and workshops through our in-house training academy, ‘Marcel Classes’. Moreover, the ‘Work your World’ program allows you to work internationally for six weeks a year, enhancing your professional experience and personal development.

In addition to a great working atmosphere and collaborative team dynamics, MSL Germany offers various benefits for the Consultant (w/m/d) Social Media role. This includes opportunities for professional development, wellness programs, and unique team events. The flexibility of remote work support also empowers you to balance your personal and professional life effectively.

Diversity is central to the culture at MSL Germany. For the Consultant (w/m/d) Social Media role, this means being part of a team that values varied perspectives and backgrounds. MSL fosters an inclusive environment where every employee's individuality is respected, making it an enriching experience for delivering communication solutions for a diverse clientele.

When creating content for social media campaigns as a Consultant (w/m/d) at MSL Germany, I prioritize understanding the target audience and brand message. I use research to inform content strategies and ensure alignment with current trends on platforms like TikTok and Instagram. Collaboration with creative teams is vital to develop innovative ideas that engage users and meet client objectives.

In my experience, data analytics plays a crucial role in shaping social media strategies. I am proficient in using tools like NetBase and GWI to analyze engagement metrics, traffic sources, and audience demographics. This information helps me make data-driven recommendations for optimizing campaigns and aligning content with user expectations.

My method for reporting on social media campaign performance involves setting clear KPIs at the campaign's start. I regularly track these metrics throughout the process, conducting in-depth analyses upon completion. The final report highlights key achievements, trends, and insights, along with actionable recommendations for future improvements, ensuring transparency and strategic adjustments moving forward.

Handling client relationships involves consistent communication and responsiveness. I prioritize understanding their needs and expectations, providing regular updates and reports on campaign progress. To enhance these relationships, I often seek feedback and collaborate on strategy adjustments. Building trust and demonstrating reliability is key to long-term client satisfaction.

To stay updated on social media trends, I regularly follow industry influencers, participate in webinars, and read relevant blogs and articles. Engaging with digital communities on platforms like Twitter can also provide timely insights and discussions on emerging trends, enabling me to leverage this knowledge for more effective campaigns.

I once managed a campaign that faced unexpected changes due to shifting audience preferences. I first conducted immediate research to gauge the new trend and quickly collaborated with my team to adapt our content plan. Through effective communication and agile project management, we successfully pivoted the campaign, resulting in higher engagement than initially projected.

In a fast-paced environment, prioritization is key. I utilize project management tools to organize tasks by urgency and importance, setting clear timelines for each. Regular communication with my team is essential to re-evaluate priorities, ensuring that critical deadlines are met without compromising quality in deliverables.

Creativity is at the heart of a Consultant's role at MSL Germany. It drives innovative campaign ideas and solutions that resonate with audiences. Balancing creative approaches with data insights ensures that our strategies are not only engaging but also effective in achieving our clients' goals. I believe that creative thinking fosters a dynamic work environment where unique ideas can thrive.

I measure success in social media campaigns by looking at various metrics such as engagement rates, reach, conversion rates, and audience growth. I focus on KPIs that align with client objectives. For example, if the goal is brand awareness, I may prioritize reach and impressions, while for lead generation, I would track conversions and click-through rates.

MSL Germany stands out due to its reputation for strategic innovation and commitment to client success. The collaborative culture, coupled with a diverse range of expertise from different disciplines, enhances the way we create impactful communication strategies. Additionally, the emphasis on inclusivity and professional development truly fosters a supportive environment that empowers employees to excel.