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Marketing Lead Netherlands 🇳🇱 & Belgium 🇧🇪 - Dutch / English - Based in Paris image - Rise Careers
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Marketing Lead Netherlands 🇳🇱 & Belgium 🇧🇪 - Dutch / English - Based in Paris

Our mission? Making day-to-day banking easier for SMEs and freelancers thanks to an online business account that's combined with invoicing, bookkeeping and spend management tools. Thanks to its innovative product, highly reactive 24/7 customer support and clear pricing, Qonto has become the leader in its market.


Our journey: Founded by Alexandre and Steve in July 2017, Qonto has rapidly gained trust, serving over 500,000 customers. Thanks to our wonderful team of 1,600+ Qontoers, we also made it to the LinkedIn Top Companies French ranking!


Our values:

Customer focus | Prioritize customers in everything you do

Ownership | Own your part, get things done

Teamwork | Make (team)work easy

Mastery | Continuously raise the bar

Integrity | Always do what’s right, and respect people


Our beliefs: At Qonto, we're committed to fostering a welcoming environment where everyone can thrive. We prioritize evaluating applicants based solely on skills and potential, ensuring diversity with 50% international team members, 44% women, and 20% parents. Join us in building a workplace that celebrates diversity and individuality.


Discover the steps we took to create a discrimination-free hiring process.


⭐ Mission:

Join us as Marketing Lead Netherlands & Belgium to spearhead Qonto's ambitious expansion in the Benelux region, one of our highest-potential new markets, launched last October.

You will be instrumental in establishing and growing Qonto's presence in these markets, working closely with Carles to build our brand from the ground up and drive our growth strategy.


👩‍💻🧑‍💻 As a Marketing Lead Netherlands & Belgium at Qonto (based in Paris), you will

• Develop and execute a comprehensive marketing strategy to establish Qonto's brand positioning in the Netherlands and Belgium

• Drive marketing initiatives across multiple channels to achieve ambitious sales targets and increase brand awareness

• Coordinate with central teams (SEO, PMM, Website, CRM, etc.) to ensure local market alignment while maintaining global brand consistency

• Build and nurture relationships with local journalists, customers, and key stakeholders through events and ecosystem activities (30 to 50% of traveling to the local markets needed)

• Manage and optimize a significant marketing budget to maximize ROI and achieve growth objectives


🤔 What you can expect:

 Market Context: Lead the charge in one of Qonto's most promising markets, with the opportunity to shape our brand presence from the ground up in the Netherlands and Belgium

• Work Style: Split your time between Paris (50-70%) and local markets (30-50%), combining strategic planning with hands-on execution

 Impact: Direct influence on Qonto's expansion in the Benelux region

 Tools & Resources: Access to Qonto's full marketing stack and support from central teams to drive local success


🤝 About your future manager

You will report to Carles, Managing Director of Spain & New Markets


His path: Carles started his career in Business Development in an international context. He gained knowledge of Spanish and International Tech Market by working for companies such as GoCardless until he joined Qonto in 2019 as our Country Manager in Spain where he built everything from scratch.


What he can bring to you:

• Strategic guidance and support in achieving your objectives

• Regular coaching and feedback on budget allocation

• Help in removing obstacles and facilitating cross-functional collaboration

• Clear alignment between local initiatives and global strategy


🏅About You

• Market Expertise: You have deep knowledge of the Dutch and Belgian markets, ideally having lived or worked extensively there

• Marketing Leadership: You bring a minimum of 5 years of marketing experience, including successful management of significant marketing budgets

• Growth Marketing: You have a proven track record in acquisition-focused marketing, preferably in tech, scale-up, or fintech environments

• Data-Driven Mindset: You combine strong analytical skills with business acumen to make data-informed decisions

• Languages: You are fluent in Dutch and English (French is a plus)


At Qonto we understand that true diversity isn't just about ticking boxes on a hiring checklist. Apply regardless of the boxes you tick! Who knows? You may have the missing piece of the puzzle we've been searching for all along.


🎁 Perks


A tailor-made and dynamic career track. An inclusive work environment. And so much more to help you succeed.


- Offices in Paris, Berlin, Milan, Barcelona, and Belgrade;

- Tailor-made remote work policy depending on the job you apply for and where you live;

- Competitive salary package;

- A meal voucher;

- Public transportation reimbursement (part or global);

- A great health insurance (depending on the country);

- Employee well-being initiatives: access to Moka Care to take care of your mental health and great offers for sports and wellness activities;

- A progressive disability and parenthood policy (1 in 6 of Qonto employees is a parent!) and childcare benefits with selected partners;

- Monthly team events.


💪 Our hiring process:


- Interviews with your Talent Acquisition Manager and future managers

- A remote exercise to demonstrate your skills and give you a taste of what working at Qonto could be like


We will send you an interview guide so you can best prepare yourself.

On average, our process lasts 20 working days and offers usually follow within 48 hours 🤞



To learn more about us:

Qonto's Blog | Les Échos I L'Usine DigitaleCourrier Cadres



To know how your personal data will be processed during your application process or to request its deletion, please click here.

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What You Should Know About Marketing Lead Netherlands 🇳🇱 & Belgium 🇧🇪 - Dutch / English - Based in Paris, Qonto

At Qonto, we're on a mission to simplify day-to-day banking for SMEs and freelancers through our innovative online business account that combines invoicing, bookkeeping, and spend management tools. As the Marketing Lead for the Netherlands and Belgium, based in Paris, you will play a crucial role in steering our ambitious expansion in the Benelux region, which showed exciting potential starting last October. Your days will be packed with fun challenges! You'll develop a comprehensive marketing strategy that sets the stage for Qonto's brand presence, drive various marketing initiatives across multiple channels, and coordinate with central teams to ensure local market alignment. Engagement is key, and you’ll build relationships with local journalists and key stakeholders, which means 30 to 50% of your time will be spent traveling to these local markets. With a focus on optimizing our marketing budget, you’ll maximize the ROI and help shape our growth objectives. Reporting to Carles, our Managing Director of Spain & New Markets, you'll get strategic guidance, regular coaching, and the chance to collaborate with a dynamic team. If you have a wealth of marketing experience, particularly in tech or fintech, and possess in-depth knowledge of the Dutch and Belgian markets, this could be your ticket to making a notable impact. Join us in creating a diverse workplace where skills and potential drive success, and let’s craft Qonto’s future together!

Frequently Asked Questions (FAQs) for Marketing Lead Netherlands 🇳🇱 & Belgium 🇧🇪 - Dutch / English - Based in Paris Role at Qonto
What are the responsibilities of the Marketing Lead Netherlands & Belgium at Qonto?

As the Marketing Lead for the Netherlands and Belgium at Qonto, you will be responsible for developing and executing a comprehensive marketing strategy to establish the brand in these markets. You will drive marketing initiatives across various channels, coordinate with central teams for market alignment, and nurture relationships with local stakeholders. Traveling 30 to 50% of the time will be necessary to engage effectively with local customers and journalists.

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What qualifications do I need to apply for the Marketing Lead position at Qonto?

To apply for the Marketing Lead role at Qonto, you should have a minimum of 5 years of marketing experience, with a keen understanding of the Dutch and Belgian markets. Proven success in managing significant marketing budgets and a growth-focused mindset in acquisition marketing, particularly within tech or fintech industries, are crucial. Fluency in Dutch and English is mandatory, while knowledge of French is a bonus.

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What is Qonto's approach to teamwork and company culture for the Marketing Lead position?

Qonto values teamwork, integrity, and ownership, creating an inclusive and collaborative environment. As a Marketing Lead, you will work closely with Carles, the Managing Director, and benefit from regular coaching and support to achieve your objectives. Everyone at Qonto is encouraged to own their roles and contribute to a workplace that celebrates diversity and individuality.

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Where will the Marketing Lead Netherlands & Belgium be based, and how much travel is involved?

The Marketing Lead for the Netherlands and Belgium will be based in Paris. This position requires significant travel, with an expected 30 to 50% of your time dedicated to visiting local markets to establish connections and drive Qonto's brand presence effectively.

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What are the growth opportunities for the Marketing Lead at Qonto?

The Marketing Lead at Qonto will have a direct impact on the company's expansion in the Benelux region, presenting substantial growth opportunities. With access to full marketing resources and a supportive team, you will shape the local marketing strategy and enjoy a dynamic career path designed for development and success.

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Common Interview Questions for Marketing Lead Netherlands 🇳🇱 & Belgium 🇧🇪 - Dutch / English - Based in Paris
How would you develop a marketing strategy for the Benelux region?

In developing a marketing strategy for the Benelux region, I would first conduct thorough market research to understand local customer behavior and preferences. My focus would then shift to setting clear objectives, identifying key channels for outreach, and leveraging data analytics to inform decisions. Collaboration with central teams for consistency in branding while ensuring local relevance would also be critical.

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Can you give an example of a successful marketing campaign you've led?

Certainly! In my last role, I led a targeted digital marketing campaign aimed at boosting awareness among SMEs. By utilizing a mix of social media, SEO, and email marketing, I successfully increased our leads by 30% within three months, demonstrating the importance of an integrated approach tailored to local market needs.

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What metrics do you consider most important in evaluating marketing success?

I believe metrics such as customer acquisition cost, return on investment, and conversion rates are vital. Analyzing engagement metrics on social media and website traffic also offers insights into our campaigns' effectiveness, alongside customer feedback for continuous improvement.

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How do you prioritize marketing initiatives when managing a budget?

Prioritizing marketing initiatives begins with aligning them with business objectives. I evaluate potential ROI for each initiative, using past performance data to guide my decisions. I focus on high-impact activities while maintaining flexible resources for experimentation to keep the strategy agile.

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How do you approach building relationships with local stakeholders?

Building relationships with local stakeholders requires proactive engagement. I would ensure regular communication, organize events for face-to-face interactions, and seek to understand their needs and concerns. A genuine approach to collaboration fosters trust, which is essential for long-term partnerships.

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What challenges do you expect in the role of Marketing Lead at Qonto?

I anticipate challenges such as navigating cultural differences and varying market dynamics between the Netherlands and Belgium. Additionally, aligning local marketing efforts with global brand consistency while maintaining relevance will require a delicate balance that I’m ready to tackle.

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Can you discuss your experience with budget management in marketing?

In previous roles, I managed multi-million euro budgets, strategically allocating resources based on campaign performance and expected outcomes. Regular reviews allowed me to optimize spending actively and adjust tactics as necessary, maximizing return on each investment.

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Why do you want to work as Marketing Lead for Qonto?

I am passionate about Qonto’s mission to simplify banking for SMEs and am particularly excited about the opportunity to establish the brand in the Dutch and Belgian markets. The challenge of building from the ground up aligns perfectly with my experience and aspirations in tech marketing.

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How would you adapt Qonto’s messaging for the Dutch and Belgian markets?

Adapting messaging requires understanding cultural nuances and language preferences. For the Dutch market, I’d emphasize directness and innovation, while in Belgium, highlighting community involvement and support would resonate. Utilizing localized content and targeted campaigns will be essential.

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What innovative marketing techniques would you like to introduce at Qonto?

I believe incorporating interactive content such as webinars and virtual events can enhance engagement. Utilizing AI-driven analytics for personalization in email marketing and social media targeting can significantly improve our outreach and effectiveness in brand awareness.

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Full-time, hybrid
DATE POSTED
December 21, 2024

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