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Director, Content Strategy

Vasion is looking for a Director of Content Strategy to lead and execute a bold strategic vision for content marketing and campaign communications at Vasion. This leader will create compelling, creative storytelling that sets market-defining brand awareness, fuels integrated campaigns, engages prospects, and nurtures leads through the marketing funnel. The ideal candidate has a proven track record of leading teams, innovative content marketing, creative content development, killer short form copywriting, video production, and strategic campaign communications. They will lead a team of content creators, cross-collaborate across multiple functions, refine and evangelize our message, and build a machine for growth.

Success in this role requires expertise developing content strategies for executing full-funnel campaigns, including thought leadership and demand generation, understanding go-to-market strategies for technical products, and mentoring teams to produce truly excellent creative content. A deep understanding of creative storytelling, content creation and distribution, relationship building, product marketing, and aligning content strategy with business goals is essential, as is the ability to inspire great work.

Key Responsibilities:

  • Develop a comprehensive content marketing strategy aligned with business objectives with an emphasis on translating complex technical concepts into clear, engaging content and copy through creative storytelling for our audiences.
  • Lead a team of content writers, copywriters, operations, and communications specialists, to focus on creating, atomizing, and deploying content that effectively conveys complex product information through engaging, story-driven narratives.
  • Lead content development for integrated marketing campaigns, targeted to our audiences, ensuring messaging consistency, accurate technical details, and ace storytelling across all channels (website, email, social media, paid media, etc.) and in the format that will deliver results.
  • Oversee the development of creative content with cross-functional collaborators, including video scripts, copy, and interactive media, ensuring storytelling techniques are applied to make content engaging, memorable, relevant, and un-boring to target audiences.
  • Provide mentorship, training, and guidance to team members to enhance their understanding of content marketing, campaign building, and technical products, so they understand excellent work.
  • Partner with demand generation and product marketing teams to produce content that speaks to both high-level executives and technical decision-makers, using narratives that cater to their unique needs and challenges, is technically accurate, and reflects our value props.
  • Support product launches and go-to-market efforts with consistent and compelling content that tells a clear, impactful story about the value and benefits of the company’s technical products.
  • Work closely with customer marketing, product marketing, revenue, and customer success teams to ensure content aligns with customer needs, product strategies, sales and broader storytelling efforts.
  • Source and collaborate with SMEs across the organization to ensure technical accuracy while maintaining creative and compelling storytelling in all content.
  • Manage a team of freelance writers and external agencies, ensuring that all third-party content aligns with the company’s messaging and storytelling goals.
  • Establish OKRs with KPIs to measure the success of content, track and report on the performance of all content and communications efforts, set and use analytics to provide insights into content efficacy, lead generation, and conversion rates.
  • Ensure consistency in brand voice and messaging across all content formats, while maintaining a focus on creativity and user engagement through storytelling.
  • Manage A/B testing and optimization efforts for creative content, ensuring it performs well in driving conversions and engagement, especially for technical audiences.
  • Maintain budgets, manage freelance and external agencies, track against usage.

  • Proven experience developing and managing content strategies for technical products in a B2B or SaaS environment, with a focus on creative storytelling.
  • Leadering and mentoring content and communications teams, with a focus on developing content writers and copywriters who understand the balance of marketing technical products and producing solid creative.
  • Deep knowledge of how to translate technical product features into messaging and constructing compelling narratives that enhance technical content and drive audience engagement, and how to bring those narratives to market.
  • Experience in developing a variety of content formats, including blogs, white papers, ad copy, product collateral, video, and multimedia content, using storytelling as a core component; you know what good looks like and you know how to get it.
  • Strong understanding of how to optimize content for SEO, conversion, and user experience.

Qualifications:

  • Bachelor’s degree in marketing, communications, journalism, history or a related field 
  • 10-12+ years of experience in content marketing, marketing, communications, advertising, or product marketing, with at least 5 years in a leadership role.
  • Experience in B2B marketing and technical products, ideally in SaaS organizations, with a strong understanding of how to engage technical buyers and decision-makers through storytelling.
  • Exceptional writing and editing skills, with the ability to translate technical concepts into clear, compelling, story-driven messaging.
  • Must be expert in the content development process and content lifecycle management.
  • Seasoned product launch veteran.
  • Expertise with the content management eco systems: content management systems (CMS), DAMs, marketing automation platforms, and leveraging analytics tools for insights.

Preferred:

  • Proven experience working closely with product marketing teams and technical subject matter experts, understanding of IT as an audience.
  • Killer storyteller, the heart of a copywriter, a gimlet eye for detail

Key Competencies:

  • Strategic thinker with the ability to balance technical depth and creative storytelling.
  • Strong leadership and mentoring abilities, with experience managing teams of writers and copywriters to produce superior work.
  • Executive presence to build relationships across the organization
  • Excellent communication and project management skills, with the ability to drive cross-functional collaboration.
  • Analytical mindset, with a focus on using data to inform content and communication strategies.
  • Results-driven, with a passion for creating or repurposing content that drives measurable business outcomes through creative storytelling.

  • Flexible work environment
  • Discretionary Vacation bonus
  • Flexible paid time off
  • Paid parental leave
  • Competitive pay
  • A full suite of traditional benefits
  • Training/Advancement opportunities
  • 401k with company-match
  • Mental Health Wellness Support
  • Financial wellness education
  • Company-contributed HSA
  • Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc.
  • Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch

OUR CORE VALUES

Vasion looks for people who will exemplify its core values and are driven to become:

  • Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
  • Candor Seekers (Radical Candor by Kim Scott)
  • Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
  • Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)

MORE ABOUT VASION

Visit https://www.vasion.com and https://www.printerlogic.com.

ADDITIONAL INFORMATION

Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.

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What You Should Know About Director, Content Strategy, Vasion

Vasion is on the hunt for a dynamic Director of Content Strategy to spearhead an exciting and innovative content marketing approach. In this pivotal role, you'll have the opportunity to craft compelling stories that not only raise brand awareness but also drive integrated campaigns, engage prospects, and nurture leads throughout the marketing funnel. This is a unique chance for a seasoned leader with a stellar track record in content marketing and creative content development to join a collaborative team. As the Director of Content Strategy, you will be responsible for leading a talented group of content creators, working closely with various departments, and refining our messaging to ensure the highest quality content is delivered across all channels. Your passion for translating complex technical concepts into clear, engaging narratives will be crucial for our success. You’ll develop a comprehensive content marketing strategy that supports our business objectives and speaks to both technical decision-makers and high-level executives. Your experience in B2B marketing, particularly in technical sectors like SaaS, paired with your ability to mentor and inspire your team, will be vital. If you’re ready to take on this exciting challenge at Vasion and bring your storytelling skills to the forefront, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Director, Content Strategy Role at Vasion
What are the responsibilities of the Director of Content Strategy at Vasion?

As the Director of Content Strategy at Vasion, you will orchestrate a comprehensive content marketing strategy that aligns with business goals. You will lead a talented team, oversee content development for marketing campaigns, maintain messaging consistency, and ensure engaging storytelling across various channels. Your responsibilities include mentoring team members, collaborating with demand generation and product marketing teams, and managing both internal and external content resources.

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What qualifications are needed for the Director of Content Strategy role at Vasion?

To qualify for the Director of Content Strategy position at Vasion, candidates should possess a Bachelor’s degree in marketing or related fields and have over 10 years of content marketing experience, with at least 5 years in leadership roles. Experience in B2B marketing, particularly with technical products in a SaaS context, is highly desirable. Exceptional writing, editing, and strategic thinking skills are a must.

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What skills should a successful Director of Content Strategy at Vasion have?

A successful Director of Content Strategy at Vasion needs strong leadership and mentoring abilities, exceptional communication skills, and an analytical mindset. The ability to balance technical depth with creative storytelling, alongside a deep knowledge of content marketing strategies and processes, is essential. Mastery of content development processes and experience with various content formats will set you apart.

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How does the Director of Content Strategy fit into Vasion's overall marketing efforts?

The Director of Content Strategy at Vasion plays a vital role in shaping the company's marketing narrative and ensuring consistency across all communication efforts. By developing engaging content that translates technical concepts into relatable stories, you'll support product launches, enhance brand awareness, and drive lead generation while aligning content with customer needs and business objectives.

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What benefits does Vasion offer for the Director of Content Strategy position?

Vasion provides a comprehensive benefits package for the Director of Content Strategy position, including competitive pay, flexible paid time off, a discretionary vacation bonus, paid parental leave, mental health wellness support, and a 401k with company match. Additionally, employees can enjoy perks like gym access, snacks & drinks, and opportunities for professional development, fostering a healthy work environment.

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Common Interview Questions for Director, Content Strategy
Can you describe your approach to developing a content marketing strategy?

In developing a content marketing strategy, I begin by aligning it with overall business goals while considering the target audience's needs and preferences. I focus on thorough research, which includes understanding market trends and audience pain points, then map out a content calendar that includes diverse formats such as blogs, videos, and white papers. Finally, I ensure that storytelling remains at the core of all content to engage and educate the audience.

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What experience do you have in leading content creation teams?

In my previous roles, I've successfully led content creation teams by fostering collaboration and open communication. I prioritize mentoring team members through regular feedback sessions and training opportunities, helping them grow their skills in writing and storytelling. My leadership style focuses on creating an inclusive environment where creative ideas can thrive and team members feel empowered to contribute.

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How do you ensure consistency in brand voice across various content types?

To ensure consistency in brand voice, I implement a style guide that outlines key messaging, tone, and vocabulary we should use across all platforms. I also maintain close collaboration with team members, conducting regular reviews and revisions of content to ensure adherence to our brand voice. Utilizing analytics helps me track audience engagement and refine our messaging based on what resonates best.

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What metrics do you consider key in measuring content success?

Key metrics for measuring content success include engagement rates, such as click-through rates, social shares, and comments, as well as conversion rates which indicate how well content prompts desired actions from the audience. Additionally, I analyze the return on investment (ROI) of our content campaigns by tracking lead generation and customer acquisition costs, which helps refine future strategies.

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How do you adapt technical content for diverse audiences?

When adapting technical content for diverse audiences, I focus on understanding their varying levels of familiarity with the product. I tailor the complexity of the language used and include relatable analogies or examples that resonate with each target group. Additionally, I ensure that technical accuracy is maintained by collaborating closely with subject matter experts while still prioritizing clarity and engagement.

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What is your process for collaborating with cross-functional teams?

My process for collaborating with cross-functional teams starts with establishing clear goals and expectations from the outset. I facilitate regular meetings to ensure alignment between teams, gather input, and share insights. Additionally, I prioritize transparent communication, encouraging feedback and fostering an environment where everyone's ideas are valued to produce cohesive and effective content strategies.

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How do you stay updated on industry trends and best practices?

Staying updated on industry trends and best practices involves a combination of ongoing education and active engagement with professional communities. I regularly read industry publications, participate in webinars, and enroll in relevant online courses. Additionally, networking with peers and attending conferences helps me gain new insights and perspectives that I can integrate into our content strategy.

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Can you discuss your experience with content management systems?

I have extensive experience with various content management systems (CMS) that enable seamless content development and publishing processes. I’m proficient in leveraging analytics tools within these systems to obtain insights on content performance. By utilizing CMS features effectively, I can streamline workflows and ensure that content remains optimized for both user experience and SEO.

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Describe a successful content campaign you've led.

A successful content campaign I led involved launching a new SaaS product targeting technical decision-makers. We created a blend of informative blog posts, engaging videos, and interactive webinars that spoke directly to the pain points of our audience. Through a cohesive messaging strategy and strong distribution channels, the campaign generated a significant increase in leads and directly contributed to our sales goals.

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What role do storytelling techniques play in your content strategy?

Storytelling techniques are foundational to my content strategy. They help to create emotional connections with the audience, making complex information more relatable and memorable. By weaving narratives into our content, we engage the audience on multiple levels, ensuring they not only understand our message but are also compelled to take action.

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Full-time, on-site
DATE POSTED
December 20, 2024

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