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Senior Manager, Media Relations

The Senior Manager, Media Relations role will develop and implement a comprehensive media strategy to achieve targeted top tier earned media coverage as well as ensuring Rackspace Technology is in the top 3 positions for Share of Voice across our strategic priorities.  Reporting directly to the Chief Marketing Officer, this role manages our global PR agency partners and the media relations budget, ensuring an investment mix that supports our strategy.  A successful candidate will proactively and collaboratively work with key stakeholders across the business to develop high-impact press announcements and outreach strategies as well as communicate results.  This role requires expertise in media relations, crisis communication, community outreach, and digital strategy to effectively communicate our value in the cloud and IT managed services industries.


Key Responsibilities
  • Media Relations: Establish and maintain positive relationships with key journalists, media outlets and industry influencers to secure impactful coverage aligned with organizational goals.
  • Strategic Narrative Development: Craft and refine compelling narratives that support brand positioning and communicate business priorities clearly and effectively.
  • Executive Communications: Partner with senior leaders to elevate executive visibility through thought leadership opportunities, speaking engagements, authored content, and social media positioning.
  • Integrated Communications Planning: Collaborate closely with teams across Business Units, marketing, product, Investor Relations and HR to develop a strategic media relations plan and ensure consistency and alignment of messaging across all channels.
  • Content Development: Author and edit a range of communications materials, including press releases, media statements, messaging documents, executive talking points and blog posts.
  • Issues & Reputation Management: Support crisis and issues communication efforts with strategic counsel and appropriate messaging to mitigate risk and protect the company’s reputation.
  • Performance Analysis: Monitor, measure, and report on media coverage and communication campaign efficiency, using insights to optimize future initiatives.


Qualifications
  • 10 years minimum of experience in public relations and/or corporate communications preferably within a $1B+ annual revenue, complex or matrixed organization
  • Experience in B2B technology and/or IT professional services
  • Proven success in securing high-quality media coverage and building strong relationships with external customers
  • Excellent written and verbal communication skills, with the ability to translate complex topics into accessible, engaging content
  • Demonstrated ability to work cross-functionally and influence customers at all levels of the organization
  • Strong attention to detail and the ability to manage multiple priorities and stakeholders in a dynamic environment
  • Familiarity with communications and media monitoring tools such as Cision, Meltwater, or equivalent
  • Background in brand storytelling, content marketing, or strategic communications planning
  • Ability to develop executive-level presentations and show impact to the business


#LI-AW2


About Rackspace Technology

We are the multicloud solutions experts. We combine our expertise with the world’s leading technologies — across applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.

 

 

More on Rackspace Technology

Though we’re all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.

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What You Should Know About Senior Manager, Media Relations, Rackspace

Join Rackspace Technology as the Senior Manager of Media Relations, where your strategic vision will play a pivotal role in enhancing our reputation as a leader in the IT managed services industry. In this dynamic position, you will develop and implement a robust media strategy, aiming for top-tier earned media coverage that ensures Rackspace remains a dominant voice in cloud solutions. You’ll work closely with our Chief Marketing Officer, managing global PR agency relationships and overseeing our media budget to ensure we invest wisely. Collaboration is key; you will liaise with various business units to create impactful press announcements, while effectively communicating results across the team. Your expertise in media relations, crisis communication, and digital strategy will be vital as you craft compelling narratives that resonate with our audience. This role also involves direct engagement with journalists and influencers to build meaningful connections that yield valuable media coverage. If you’re excited about forging strategic narratives and driving the conversation in technology, Rackspace Technology is the place for you. Join us and be part of a team that celebrates innovation and thrives on challenging the status quo.

Frequently Asked Questions (FAQs) for Senior Manager, Media Relations Role at Rackspace
What are the key responsibilities of a Senior Manager, Media Relations at Rackspace Technology?

As the Senior Manager of Media Relations at Rackspace Technology, you'll be responsible for establishing strong connections with media outlets, crafting strategic narratives, and enhancing the company's reputation through effective communication. You’ll also oversee PR agency partnerships, manage media budgets, and develop high-impact content including press releases and messaging documents.

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What qualifications are required for the Senior Manager, Media Relations position at Rackspace Technology?

Ideal candidates for the Senior Manager, Media Relations role at Rackspace Technology should possess at least 10 years of public relations experience, preferably within a large organization. A background in B2B technology or IT services, exceptional communication skills, and proficiency in media monitoring tools are essential for success in this position.

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How does the Senior Manager, Media Relations role contribute to Rackspace Technology's goals?

The Senior Manager, Media Relations plays a crucial role in advancing Rackspace Technology's objectives by developing strategic media plans that align with company priorities. This position enhances executive visibility, cultivates media relationships, and drives public narratives that highlight the company's innovations in cloud and managed services.

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What skills are essential for success in the Senior Manager, Media Relations at Rackspace Technology?

To excel as the Senior Manager, Media Relations at Rackspace Technology, candidates should demonstrate excellent written and verbal communication, strong relationship-building abilities, and a talent for crafting compelling narratives. Additionally, cross-functional collaboration, crisis management skills, and an understanding of strategic communications are important.

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What is the company culture like at Rackspace Technology for a Senior Manager, Media Relations?

Rackspace Technology fosters an inclusive company culture that values diverse perspectives and encourages innovative problem-solving. As a Senior Manager, Media Relations, you will thrive in an environment that champions collaboration, creativity, and the pursuit of excellence, all while having a significant impact on the company's messaging and reputation.

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Common Interview Questions for Senior Manager, Media Relations
Can you describe your experience with media relations and securing coverage?

When answering this question, highlight specific campaigns or initiatives where you successfully engaged with media outlets. Discuss how you identified opportunities, built relationships, and the outcomes achieved, emphasizing your strategic approach.

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How do you handle a crisis communication situation?

Explain your process for managing crisis communications, including identifying the issue, developing messaging, and coordinating with key stakeholders. Providing an example of a past experience will strengthen your response.

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What techniques do you use to develop compelling narratives?

Discuss your method for researching and understanding the audience, as well as how you align narratives with business objectives. Mention specific storytelling frameworks or strategies that have proven effective in your past roles.

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How do you measure the effectiveness of a media relations campaign?

Talk about the metrics and tools you use to evaluate media coverage, such as reach, engagement rates, and sentiment analysis. Discuss how you leverage these insights to improve future campaigns.

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Can you provide an example of a successful PR campaign you led?

Prepare to detail a specific campaign, outlining its goals, strategies implemented, and results. Be sure to highlight what made the campaign successful and any challenges you overcame.

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What experience do you have working with executives or senior leaders?

Share your experience collaborating with executives on thought leadership initiatives, detailing how you helped elevate their visibility and position within the industry through strategic communications.

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How do you stay updated on industry trends and media landscape changes?

Explain your methods for staying informed, whether through industry publications, networking, or monitoring relevant media coverage. Highlight specific examples of how this knowledge has impacted your work.

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What role does social media play in your media relations strategy?

Discuss how you leverage social media to amplify your PR efforts, engage with audiences, and monitor conversations. Provide examples of successful social media campaigns you've executed.

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How do you prioritize competing demands in a busy environment?

Share your techniques for time management and prioritization. Discuss strategies such as creating task lists, using project management tools, and setting clear goals to effectively manage multiple projects.

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What is your approach to content development for press releases and statements?

Explain your process for creating content that is clear, engaging, and aligned with company messaging. Detail your approach to drafting, editing, and collaborating with stakeholders for final approvals.

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Founded in 1998, Rackspace provides multi-cloud computing solutions and services. Offering advising to customers based on business challenges, designing solutions, building, and managing solutions. The company is headquartered in San Antonio, Texa...

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Full-time, remote
DATE POSTED
April 17, 2025

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