As a Performance Marketing Manager at Ramp, you will be responsible for owning and scaling our direct mail and gifting channels. This includes driving revenue growth, developing testing processes for campaigns, collaborating with technical and analytical teams for campaign measurability, and partnering with creative resources to enhance campaign effectiveness.

To qualify for the Performance Marketing Manager position at Ramp, you need a minimum of 5 years of experience in marketing, particularly in high-growth tech environments. A strong background in data analysis and an ability to derive actionable insights are essential, along with excellent problem-solving and communication skills.

Ramp fosters a dynamic and inclusive company culture that emphasizes collaboration, creativity, and personal growth. As part of our team, you will be encouraged to take initiative and share insights, working alongside talented colleagues who share your passion for innovation in financial operations.

Ramp supports professional development through mentorship programs, regular training sessions, and opportunities for career advancement. The collaborative environment allows Performance Marketing Managers to experiment with new ideas and grow their skills in a fast-paced setting.

At Ramp, full-time employees enjoy comprehensive benefits, including 100% coverage for medical, dental, and vision insurance, a 401k plan with employer matching, flexible PTO, wellness stipends, parental leave, and more to support a healthy work-life balance.

When approaching data analysis, I prioritize identifying key performance indicators and leverage both quantitative and qualitative data to understand campaign effectiveness. Crafting reports that summarize findings and suggest next steps ensures that our strategies are continuously optimized.

Absolutely! In my last role, I managed a direct mail campaign that integrated personalized content. By analyzing customer data, we tailored our messaging, resulting in a 30% increase in response rate. This showed me the value of data-driven marketing and the impact of personalization.

I employ A/B testing to compare different versions of campaigns, analyze engagement metrics, and iterate based on results. Additionally, maintaining a feedback loop with the creative team ensures we refine our approach continuously based on audience reactions.

Collaboration is key! I prioritize communication and set regular check-ins with cross-functional teams, such as analytics and creative, to align on goals and timelines, ensuring that everyone is on the same page throughout the campaign lifecycle.

One significant challenge was adapting quickly to market changes during a past campaign. I pivoted our strategy by conducting quick market research and adjusting our approach, which ultimately preserved our engagement goals and outcomes.

I regularly read industry publications, attend webinars, and participate in networking events. Staying connected with a community of other marketing professionals also allows me to share insights and best practices relevant to performance marketing.

I admire Ramp’s innovative approach in the financial space and how it empowers businesses. Working with a team dedicated to growth and creativity aligns with my passion for strategic marketing, and I believe I can contribute effectively to Ramp’s success.

I am proficient in several performance marketing tools like Google Analytics for tracking metrics, HubSpot for CRM, and various A/B testing tools to optimize campaigns. These tools help me manage and analyze the performance of campaigns effectively.

Success for direct mail campaigns is measured through response rates, ROI, and customer acquisition metrics. I set clear goals beforehand and use those metrics to evaluate performance, adjusting future tactics based on what I've learned.

I encourage brainstorming sessions where team members can freely share ideas and provide feedback. Creating a supportive environment allows team members to feel comfortable taking risks and proposing creative solutions to marketing challenges.