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Performance Marketing Manager, Direct Mail & Gifting

About Ramp

Ramp is a financial operations platform designed to save businesses time and money. Combining corporate cards with expense management, bill payments, vendor management, accounting automation, and more, Ramp's all-in-one solution frees finance teams to do the best work of their lives. More than 25,000 companies, from family-owned farms to e-commerce giants to space startups, have saved $1B and 10M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over 35 billion dollars in purchases each year.

Ramp's investors include Sequoia, Founders Fund, Thrive Capital, Khosla Ventures, Greylock, Stripe, Goldman Sachs, Coatue, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.

Ramp has been named to Fast Company's Most Innovative Companies list and LinkedIn's Top U.S. Startups for over 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine's 100 Most Influential Companies.

About the Role

Ramp is in a critical phase of growth, and this role is responsible for helping manage and grow our direct mail and gifting programs to help drive new customers to Ramp. You’ll work directly with an experienced performance marketing team supporting creative, analytical, and technical resources to deliver on ambitious growth goals. This is a key role where you will be uniquely positioned to impact Ramp’s growth by building and scaling some of the company’s fastest-growing channels. 

What You’ll Do

  • Drive revenue and SQL growth by owning and scaling Ramp’s direct mail and gifting channels for the marketing organization

  • Develop systems and processes for testing, optimizing, and scaling successful performance-driven campaigns.

  • Spec and implement new concepts for the messaging, design, frequency, targeting, and timing of the campaigns.

  • Partner with analytic and technical teams to ensure that the campaigns are run with measurability in mind. 

  • Partner with copywriting and creative resources to continuously improve the effectiveness and conversion rate of the campaigns. 

  • Regularly communicate insights and trends in the marketing landscape to the broader growth organization. 

What You Need

  • 5+ years of total experience, including work in marketing at a high-growth technology company.

  • You’re a master with data analysis and have an exceptional ability to draw key insights from both quantitative and qualitative data.

  • You have a “get things done” mentality; you can dissect complex problems, identify solutions, and drive these solutions to completion with a high degree of autonomy.

  • You are creative and can see how the pieces of a complex problem fit together; you feel comfortable challenging assumptions when they are not well-based.

  • You like to build - you enjoy the process of going from problem to solution regardless of the medium.

  • You are passionate about deeply understanding our product and customers' needs to generate meaningful campaigns that reach our customers at the right time with the right message.

  • You have a team-first mentality and communication skills that allow you to influence others at all levels and across all functions within the organization to rally behind shared business goals.

Nice-to-Haves

  • Experience in high-growth startups

Benefits (for U.S.-based full-time employees)

  • 100% medical, dental & vision insurance coverage for you

    • Partially covered for your dependents

    • One Medical annual membership

  • 401k (including employer match on contributions made while employed by Ramp)

  • Flexible PTO

  • Fertility HRA (up to $5,000 per year)

  • WFH stipend to support your home office needs

  • Wellness stipend

  • Parental Leave

  • Relocation support for NY

  • Pet insurance

Other notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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CEO of Ramp
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Eric Glyman
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Average salary estimate

$115000 / YEARLY (est.)
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$100000K
$130000K

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What You Should Know About Performance Marketing Manager, Direct Mail & Gifting, Ramp

At Ramp, we’re on the lookout for a talented Performance Marketing Manager for Direct Mail & Gifting based in the vibrant heart of New York City! If you have a knack for creative marketing strategies and a passion for driving customer engagement, then this is the perfect opportunity for you. As a part of our agile team, you will be instrumental in enhancing our direct mail and gifting programs aimed at attracting new customers. Your expertise will help shape our campaigns by developing innovative messaging, optimizing design, and analyzing performance metrics to ensure our initiatives are effective. This is not just a job; it’s a chance to play a key role in Ramp’s exciting growth journey. Collaborating with a diverse team of marketing professionals and analytics experts, you'll have the chance to make real impacts by scaling our fastest-growing channels. Ramp has been recognized among Fast Company's Most Innovative Companies, and we want you to join a dynamic environment where your ideas can make waves. If you're ready to take our marketing to new heights and transform how we connect with potential customers, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Performance Marketing Manager, Direct Mail & Gifting Role at Ramp
What are the main responsibilities of a Performance Marketing Manager, Direct Mail & Gifting at Ramp?

As a Performance Marketing Manager for Direct Mail & Gifting at Ramp, your primary responsibilities include driving revenue and SQL growth by managing and scaling our direct mail and gifting channels. You will develop systems for testing and optimizing campaigns, collaborate with creative teams for messaging, and analyze campaign performances to continuously enhance effectiveness.

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What qualifications do I need to apply for the Performance Marketing Manager position at Ramp?

To apply for the Performance Marketing Manager position at Ramp, candidates should have at least 5 years of experience in marketing, particularly in high-growth tech environments. You should possess strong data analysis skills and a proven ability to derive insights from both quantitative and qualitative data, along with excellent communication and problem-solving skills.

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How does Ramp support its Performance Marketing Manager in career growth?

Ramp is committed to supporting its employees’ career growth, especially for positions like Performance Marketing Manager. This includes access to training resources, mentorship opportunities, and regular performance reviews to ensure you are on track to meet your personal and professional goals while contributing to Ramp's growth.

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What does the team structure look like for the Performance Marketing Manager role at Ramp?

As a Performance Marketing Manager at Ramp, you will work closely with various teams, including analytics, creative, and technical resources. You will be part of a collaborative environment that encourages input and ideas, allowing you to influence key marketing strategies across the organization.

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What benefits does Ramp offer to its full-time Performance Marketing Managers?

Ramp provides comprehensive benefits for its Performance Marketing Managers, including 100% medical, dental, and vision insurance, a 401k plan with employer match, flexible PTO, wellness stipends, parental leave, and even a WFH stipend to support your home office setup.

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Common Interview Questions for Performance Marketing Manager, Direct Mail & Gifting
Can you describe your experience with direct mail campaigns?

When answering this question, highlight specific examples of direct mail campaigns you’ve managed or been a part of. Discuss your role, the strategies you implemented, and the outcomes, focusing on how you measured success through analytics.

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How do you approach budget management for marketing campaigns?

Discuss your strategies for allocating budget effectively to different channels, your experience in maximizing ROI, and any specific tools or systems you use for tracking campaign expenditures and performance.

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What techniques do you use to analyze marketing data?

Share the tools and methodologies you utilize for data analysis, such as Google Analytics or Excel, and provide examples of how you’ve turned data insights into actionable marketing strategies.

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How do you ensure collaboration between creative teams and marketing strategies?

Explain your strategy for fostering collaboration, which might include regular meetings, feedback sessions, and aligning on shared goals to ensure that creative output meets marketing objectives effectively.

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What methods do you employ to test the effectiveness of direct mail content?

Discuss your testing methodologies such as A/B testing or user feedback surveys. Highlight how these techniques help you optimize content and improve conversion rates.

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How do you keep yourself updated on the latest marketing trends?

Mention the specific industry publications, blogs, webinars, and networks you engage with to stay informed about the latest marketing trends and how this knowledge informs your strategies.

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Describe a time you had to pivot your marketing strategy.

Provide a specific example where you successfully adapted your marketing strategy in response to market changes or performance issues, detailing the outcome and lessons learned.

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What challenges do you foresee in the role of Performance Marketing Manager?

Demonstrate your understanding of potential challenges, such as competition or changing market dynamics, and discuss how you would proactively address these challenges with strategic planning.

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How do you prioritize tasks in a fast-paced work environment?

Talk about your time management strategies, tools you utilize for prioritization, and give examples of how you effectively manage multiple projects without sacrificing quality.

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Why do you want to work for Ramp as a Performance Marketing Manager?

Express your enthusiasm for Ramp’s mission, culture, and innovative approach. Share how your skills align with the company’s goals and how you can contribute to its continued success.

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Ramp is a multinational financial technology company headquartered in Manhattan and founded in 2019. We are the fastest-growing corporate card and bill payment platform in the US, and enables billions of dollars in purchases each year.

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BADGES
Badge Flexible CultureBadge Future MakerBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Collaboration over Competition
Growth & Learning
Transparent & Candid
Mission Driven
Diversity of Opinions
Empathetic
Fast-Paced
Rise from Within
Work/Life Harmony
Take Risks
Startup Mindset
BENEFITS & PERKS
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Employee Resource Groups
401K Matching
Paid Holidays
Paid Sick Days
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
January 8, 2025

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