Associate Director of Performance Marketing - job 1 of 2

The Associate Director of Performance Marketing at Ramsey Solutions leads a team of Paid Media Specialists and Email Marketers, overseeing paid media budgets and driving strategic marketing campaigns across multiple B2C business units. They ensure that marketing efforts align with the company's mission to provide commonsense financial education by analyzing campaign data, fostering creativity, and prioritizing customer engagement.

To qualify as an Associate Director of Performance Marketing at Ramsey Solutions, candidates should have over six years of experience in performance marketing, particularly in paid advertising and email marketing. Additionally, two years of leadership experience is preferred, along with proficiency in tools like Google Analytics and Google Ads. A strong analytical mindset is essential for driving successful marketing strategies.

As the Associate Director of Performance Marketing at Ramsey Solutions, you'll enjoy a robust benefits package that includes health insurance, a 401(k) retirement plan with a company match, wellness reimbursements, and a vibrant office culture that promotes work-life balance with flexible schedules and various on-campus activities.

At Ramsey Solutions, the growth of the marketing team is a priority. The Associate Director of Performance Marketing will mentor team members to enhance their skills and foster a culture of creativity and experimentation, enabling them to drive significant results and stay ahead of industry trends.

The workplace culture at Ramsey Solutions is dynamic and collaborative. Employees work on-site to foster teamwork and community while also enjoying flexible work schedules to help balance personal responsibilities. The office includes various work zones and recreational areas, making it a fun place to inspire creativity and productivity.

In this role, the Associate Director of Performance Marketing will manage multiple channels, including paid social, paid search, and email marketing. They will also analyze campaign performance across platforms to optimize marketing strategies and achieve key business objectives.

The Associate Director of Performance Marketing contributes to Ramsey Solutions' mission by crafting campaigns that resonate with customers and drive engagement. By leveraging their performance marketing expertise, they help educate and empower consumers to achieve financial peace underpinned by the company's core values.

Certainly! Managing performance marketing budgets involves careful allocation of resources based on past campaign performance and projected outcomes. I would detail my experience by discussing specific budget ranges I've handled, key decisions made based on analytical insights, and how those decisions led to successful ad placements.

Effective email marketing requires a combination of segmentation, personalization, and insightful analytics. I would advocate for crafting tailored content for different audience segments while consistently optimizing based on metrics like open and click-through rates to enhance consumer engagement.

I measure success through key performance indicators such as customer acquisition cost, ROI, conversion rates, and overall engagement metrics. By regularly analyzing these data points, I can identify which strategies work best and make informed adjustments.

A/B testing is vital for optimizing campaigns. It allows me to compare variations and determine which elements—like headlines, images, or call-to-actions—resonate best with our audience. I would offer an example of how A/B testing improved engagement rates in a recent campaign.

I believe in a supportive leadership style that focuses on providing empowerment and growth opportunities for my team. I encourage open communication, facilitate skill-building sessions, and promote brainstorming and experimentation to inspire creativity and ownership within the team.

Absolutely! I would share a specific campaign where we exceeded our goals by implementing targeted ads based on comprehensive market analysis. I'll explain the strategy behind it, the tools we used, and the positive results that followed, highlighting the impact of collaboration.

I stay updated by subscribing to industry newsletters, attending webinars, and participating in relevant online communities. Networking with other marketing professionals also provides insights into emerging trends and innovative strategies in the performance marketing landscape.

I am proficient in various performance marketing tools such as Google Analytics, Google Ads, SEMrush, and Klaviyo. I've successfully used these platforms to analyze data, create campaigns, and manage budgets effectively, ensuring a data-driven approach to marketing.

I ensure alignment by deeply understanding the brand's values and mission, which informs all aspects of our marketing strategies. I continually reference these core values while crafting messages and targeting audiences to maintain consistency in our brand communication.

Customer segmentation is crucial for effective marketing campaigns. I utilize analytics tools to identify key demographics and behaviors, allowing me to tailor campaigns accordingly. By creating targeted messaging for various segments, we've been able to significantly improve engagement and conversion rates.