Social Marketing Manager

The Social Marketing Manager at LawBear is accountable for overseeing and executing the entire social media strategy. This includes managing LawBear's presence on platforms such as LinkedIn, Facebook, Instagram, and TikTok, as well as creating and publishing engaging content. You'll also analyze performance metrics, drive audience engagement, and ensure that all marketing efforts are aligned with our overall goals.

To apply for the Social Marketing Manager position at LawBear, you should have at least 2 years of experience managing social media for a brand or agency. A strong grasp of social media platforms, excellent copywriting skills, experience with design tools like Canva, and familiarity with marketing performance analysis tools such as Google Analytics are also essential to succeed in this role.

At LawBear, we thrive on creativity! As the Social Marketing Manager, you'll have the freedom to develop compelling content and innovative marketing campaigns. We encourage you to explore new trends, tools, and technologies in social media, enabling you to implement creative strategies that drive engagement and showcase our brand effectively.

While prior experience in the legal industry is a plus, it is not a strict requirement for the Social Marketing Manager role at LawBear. We value creativity, social media savvy, and fresh ideas. If you possess a strong background in social media management and a willingness to learn about the legal sector, we'd love to hear from you!

The company culture at LawBear is collaborative, flexible, and innovative. As a Social Marketing Manager, you will be part of a dynamic team that values input from all members. We maintain a work-life balance, offering unlimited PTO and remote working options, so you can thrive both personally and professionally!

When creating content for different social media platforms, it’s essential to understand the unique audience and voice of each platform. Tailor your messaging to fit the platform while maintaining brand consistency. Use analytics to review what works best on each channel and keep your content fresh and engaging.

When discussing a successful campaign, provide specific details about your goals, strategies, and the results achieved. Highlight how you targeted specific audiences, engaged users, and used analytics to optimize performance throughout the campaign.

I prefer tools like Hootsuite and Buffer for social media management because they streamline scheduling and help analyze performance metrics effectively. These tools enable efficient engagement tracking and allow me to adjust strategies based on real-time insights.

Handling negative comments requires professionalism and empathy. Acknowledge the feedback promptly, address any concerns, and offer a solution if possible. Keeping a calm and proactive approach shows that your brand values customer input and is committed to improvement.

Incorporating SEO into a social media strategy involves using relevant keywords in posts, optimizing profiles, and creating shareable content that links back to the company's website. This synergy not only boosts website traffic but also enhances brand visibility in searches.

To grow audience engagement, I employ interactive content such as polls, Q&A sessions, and engaging visual media. I also ensure timely responses to comments and regularly monitor analytics to tailor our approach based on audience behavior and preferences.

A marketing manager plays a key role in managing vendor relationships by ensuring clear communication of expectations, fostering collaboration, and evaluating performance against set goals. This ensures that all vendors align with the brand’s vision and contribute effectively to campaigns.

I stay updated on trends by following industry leaders, attending webinars, and participating in relevant forums. I also subscribe to marketing newsletters and utilize trend analysis tools to adapt our campaigns proactively to changing dynamics within the social media landscape.

Measuring the success of a social media campaign involves analyzing key performance indicators like engagement rates, reach, website traffic, and conversion rates. Establishing clear objectives at the outset allows for effective post-campaign analysis to refine future strategies.

I have hands-on experience in video content creation, using tools like Canva to develop dynamic short-form videos and reels. Understanding that video content significantly boosts engagement, I focus on storytelling and high-quality production to capture and retain audience attention.