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Comms & Content Assistant Manager

Want to power forward a powerbrand? As an Comms & Content Assistant Manager at Reckitt, you’ll have the freedom to make a big name even bigger.

Comms & Content Assistant Manager
Parsippany, NJ
Competitive Salary & excellent benefits package

The Consumer Engagement Team’s mission is to deliver marketplace outperformance across our Omni channel strategy, leveraging evidence to win brand missions across integrated marketing practices and with a digital consumer experience at heart. Our vision is centered around a collaborative, agile and analytics informed process.

Key Responsibilities:

  • Brand Stores: Develop BIC content strategy for Brand Stores, across retailers. Leverage key KPIs to optimize Brand Store performance.
  • Creation: Design BIC A+/B+ eCommerce content for NPD, EPD, or BDI across Amazon.Com 1st Party, 3rd party (Marketplace customers), Pure Play and Bricks & Clicks.
  • Approval: Gain approval & alignment on assets from cross functional stakeholders (Legal, Po1, & R&D)
  • Optimization: Ongoing audits (manual & via content scorecard - eStore) and enhance digital content to improve performance as well as Run A/B testing to continuously optimize the user experience and hence improve conversion and traffic.
  • Adaptation: Tailor A+/B+ content to retailer specifications
  • Asset Management: Responsible for ensuring the DAM, Salsify and Webcollage have updated content for the respective brands
  • Generation: Execute sampling programs (BazaarVoice) and ensure NPDs launch with reviews
  • Syndication: Ensure reviews are syndicated across retailers and brand site (BazaarVoice)
  • Asset Adaptation: Leverage existing key visuals for DSP activation across retailer.com onsite & offsite
  • Asset Creation: Brief & develop content for DSP activation across retailer.com onsite & offsite
  • Content Contractors: content managers to work seamlessly with our team of 3 digital designers, in order to execute and produce digital content
  • Influencer platform & creator reco & stewardship and project management
  • MRM Digital Lab Stewards, managing scope, effective briefing, timelines to launch date, inclusive of revision loop and SLAs & CreativeX compliance
  • Habitat Comms Task Owner - Jobs to be done & KPI mapping
  • Digital Brief owner - Digital Lab/Influencer/BAM
  • CRM & Loyalty newsletter CX owners
  • Brand / Retail site management
  • Social account management

Qualifications

  • Bachelor’s degree, MBA a plus
  • 1-3 Years in career leading CPG company, Advertising, or MarTech industries
  • Strong commercial awareness, Entrepreneurial, Ability to influence, Creativity
  • Strong sense of urgency and achievement, Resilient and able to respond under pressure
  • Strong analytical skills, financial skills, and P&L understanding
  • Capable of analyzing data to draw conclusions from the data
  • Strong organizational skills and attention to detail

Equality

At Reckitt, we recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. Come and join a team whose purpose is to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.

All qualified applicants to Reckitt will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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CEO of Reckitt
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Kris Licht
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Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment ...

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DATE POSTED
January 15, 2024

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