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Graduate Program, Creator Marketing

Company Description

As the Creator Marketing Grad, you'll build relationships with social media creators in sports, music, gaming, and culture. Reporting to the Director of Creator Marketing, you will dive into the world of influencer marketing. You'll support in managing creator partnerships, celebrating important milestones, and creating memorable, impactful moments that bring Red Bull to life across top-tier creator channels.

Job Description

IDENTIFICATION AND OUTREACH

Develop relationships with new creators who align with Red Bull's brand across different platforms like YouTube, TikTok, Instagram, Twitch and Snapchat

Vet agency rosters to identify relevant talent

Communicate potential prospects to the team and help onboard new creators

Help develop long-term relationships with new talent, building a network of future collaborators

RELATIONSHIP MANAGEMENT

Manage Red Bull's National roster of creator relationships, ensuring all data is accurate

Track important creator milestones, coordinate and send meaningful gifts and reminders to deepen creator connections

Collaborate with respective relationship owners to ensure milestones are acknowledged promptly

EVENT SUPPORT AND CREATOR HOSPITALITY

Provide onsite support at select Red Bull events, ensuring positive and memorable experiences for creators

Help with event logistics, including creator scheduling, hospitality, and content capture

Ensure seamless event communication and coordination

NATIONAL PROGRAM SUPPORT

Support the Creator Marketing team in tracking and sharing creator opportunities cross-functionally

Maintain the National Creator Marketing workbook to ensure accessibility nationally

Manage product seeding and cooler placement process for creators, talent agencies and main partners

Document and archive Creator Marketing wins, including important outcomes, metrics, and best practices

Qualifications

Proven excellence in academic pursuits

A history of pursuing personal passions, extra-curricular achievements

Strong verbal and written communication skills

Highly organized, detail-oriented, and able to manage multiple projects simultaneously

Strong problem-solving and time-management abilities, with a proactive approach to challenges

Bachelor's degree (completed by July 2025)

Relevant work or internship experience is a plus

Experience with Microsoft Office (Outlook, PowerPoint, Word, Excel)

Fluent in English (written, spoken); additional languages considered a plus

Additional Information

The salary for this position is $70,000

Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Average salary estimate

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$70000K

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What You Should Know About Graduate Program, Creator Marketing, Red Bull

Are you ready to kickstart your career in the exciting world of influencer marketing? As the Graduate Program, Creator Marketing at Red Bull in Santa Monica, CA, you'll dive deep into the realms of sports, music, gaming, and culture, building lasting relationships with social media creators who embody the Red Bull spirit. Under the guidance of the Director of Creator Marketing, you will assist in managing creator partnerships, ensuring that every celebratory milestone is acknowledged and every impactful moment is captured. You’ll have the opportunity to identify and reach out to new creators who align seamlessly with our brand across platforms like YouTube, TikTok, and Instagram. This role requires an organizational wizard capable of juggling multiple projects, maintaining accuracy in our data, and fostering long-term relationships with our creator roster. You'll play a vital role in supporting events, ensuring our creators feel cherished and welcomed while also managing logistics like scheduling and content capture. With responsibilities that include tracking creator opportunities and documenting our success, this position promises to be a launchpad for your career in the ever-evolving landscape of creator marketing. If you have a bachelor's degree due by July 2025, communication skills that shine, and a passion for building connections, then Red Bull wants to hear from you!

Frequently Asked Questions (FAQs) for Graduate Program, Creator Marketing Role at Red Bull
What responsibilities does the Graduate Program, Creator Marketing at Red Bull involve?

The Graduate Program, Creator Marketing at Red Bull involves building relationships with social media creators, managing partnerships, tracking milestones, and providing support at events. You will handle communication with potential creators, assist in onboarding, and collaborate across teams to enhance creator experiences.

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What qualifications are needed for the Graduate Program, Creator Marketing at Red Bull?

Candidates for the Graduate Program, Creator Marketing at Red Bull should hold a bachelor's degree by July 2025 and possess strong organizational, communication, and problem-solving skills. Relevant internship experience and proficiency in Microsoft Office are also desirable. A history of personal achievements is a plus!

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What skills are crucial for success in the Graduate Program, Creator Marketing at Red Bull?

Success in the Graduate Program, Creator Marketing at Red Bull requires excellent verbal and written communication skills, a detail-oriented mindset, and the ability to manage multiple projects. A proactive approach to challenges and strong time-management abilities will help you thrive in this dynamic role.

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What can candidates expect in terms of salary and benefits in the Graduate Program, Creator Marketing at Red Bull?

The salary for the Graduate Program, Creator Marketing at Red Bull is $70,000, along with a comprehensive benefits package including medical, dental, and vision plans, 401k matching, paid time off, and tuition reimbursement. Additional benefits vary based on employment nature and location.

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What is the work culture like at Red Bull for the Graduate Program, Creator Marketing?

The work culture at Red Bull is vibrant and energetic, encouraging innovation and collaboration. In the Graduate Program, Creator Marketing, you'll be surrounded by creative minds, passionate about their projects, fostering an environment where fresh ideas and diverse perspectives are celebrated.

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Common Interview Questions for Graduate Program, Creator Marketing
How would you approach building relationships with new creators in the Graduate Program, Creator Marketing role at Red Bull?

To build relationships with new creators, I would start by researching potential creators whose values align with Red Bull's brand. Establishing a personal connection through engagement on social media, sharing their content, and directly reaching out with personalized messages would be key strategies.

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What do you think are the main challenges in managing creator partnerships?

The main challenges in managing creator partnerships include maintaining open lines of communication, ensuring that the milestones of creators are acknowledged and celebrated, and effectively aligning campaign goals with creator collaborations. Proactive planning and a robust tracking system can help mitigate these challenges.

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Can you provide an example of how you prioritize tasks when managing multiple projects?

I prioritize tasks by assessing deadlines, project impact, and resource availability. Utilizing tools like to-do lists or project management software helps streamline my workflow. I focus on high-impact projects first while keeping an organized schedule for smaller tasks to ensure nothing falls through the cracks.

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Why is creator hospitality important in the context of Red Bull events?

Creator hospitality is essential because it establishes a positive atmosphere that makes creators feel valued. At Red Bull events, ensuring that creators have memorable experiences is crucial for fostering long-term relationships and achieving successful collaborations while amplifying brand visibility.

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How would you document and share creator marketing successes?

I would document creator marketing successes by maintaining a detailed log of campaigns, metrics, and feedback. I would compile these insights into reports or presentations, making them accessible for cross-functional teams to review and leverage for future initiatives.

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What strategies would you use to track important creator milestones?

To track significant creator milestones, I would implement a centralized database or worksheet to record key dates, achievements, and interactions. Regular check-ins and reminders would be crucial to ensure milestone celebrations are timely and meaningful to the creators.

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How do you keep your communication skills sharp in a role like Creator Marketing?

I keep my communication skills sharp by engaging in regular writing and speaking practice, seeking feedback from peers, and staying updated with industry trends. Participating in workshops and webinars on effective communication can further enhance these skills, especially in a marketing-focused role.

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What role does social media play in your approach to creator marketing?

Social media is at the heart of creator marketing. It serves as a platform for discovering talent, understanding creator audiences, and showcasing collaborations. By staying active on these platforms, I can engage with creators, track current trends, and identify potential partnership opportunities effectively.

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How would you evaluate the success of a creator marketing campaign?

Success can be evaluated through metrics such as engagement rates, audience growth, feedback from creators, and overall brand visibility. Establishing clear KPIs before launching a campaign will help measure impact and inform strategies for future initiatives.

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What makes you a great fit for the Graduate Program, Creator Marketing at Red Bull?

I believe I'm a great fit for the Graduate Program, Creator Marketing at Red Bull due to my passion for building relationships, my organizational skills, and my eagerness to learn. My academic achievements, along with my proactive nature, align with Red Bull's innovation-driven culture, making me ready to contribute meaningfully.

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Check out redbull.com/jobs to contact or comment and apply for job openings in Marketing, Media, Sales, Finance, Operations, Human Resources and IT. We are all unique with different strengths passions and goals take Red Bulls free www.wingfinder....

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Full-time, on-site
DATE POSTED
February 21, 2025

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