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Student Marketeer - University of Maryland

Company Description

As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand ambassador program in the world. Reporting to the local Brand Marketing Specialist, you will learn Red Bull's target group with the mission of increasing our brand image and product understanding on your campus and in your city. As a Student Marketeer, you will take part in reaching new consumers, exciting university/college students, increasing sales and managing the Red Bull brand on a student level (at your campus). This includes direct contact with consumers and customers, answering product-related questions, in addition to working at Red Bull events to provide an unforgettable brand experience for consumers. If you value flexibility in your schedule over a 9 to 5 job and love to collaborate in a creative and inclusive working atmosphere, this may be the job for you!

Job Description

BRAND REPRESENTATION

Represent the brand in a premium way through product sampling to consumers and competently answering any questions

Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time

Build a tailored campus plan which engages students and brings the brand to life at the university/college

Create a network and maintain relationships with important local individuals

Promote brand engagement on your social media handles through authentic content

Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers

SALES SUPPORT

Build relationships with local sales account managers and ensure Red Bull is available and visible in accounts, on your campus, and in your area

Collaborate with sales to open new distribution points for Red Bull within your university/college campus and beyond

Bring the brand to life using relevant Red Bull assets to keep Red Bull top of mind in sales accounts

Ensure perfect execution of defined store standards

COLLABORATION AND EXECUTION

Deliver executional excellence by abiding by brand standards and showing love for the details in all areas of your role

Share ideas and collaborate with the team through regular face-to-face and online interactions

Plan and report your activities through the dedicated online platform promptly and with accuracy

Contribute to developing the business by providing local insights and overall opportunities

Qualifications

Must have a valid U.S. Driver's License

Must be at least 18 years of age

Able to work flexible part-time hours, including some evenings and weekends for a minimum of 15 hours per week

Immersed in student life with an understanding of the collegiate landscape and local city including behind-the-scenes activities and hot-spots

Connected with a diverse range of influential groups and individuals on campus

Affinity for project management, working 'behind the scenes', and winning sales

A team player, willing to represent Red Bull with branded outfits, onboard the Red Bull Mini

University/College enrollment

English; additional languages an advantage

Additional Information

The hourly rate for this position is $19.25/ hour. The hourly rate is subject to change and may be modified.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

Average salary estimate

$39940 / YEARLY (est.)
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$39940K
$39940K

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What You Should Know About Student Marketeer - University of Maryland, Red Bull

Are you ready to tap into your creative side while boosting your career? As a Student Marketeer at Red Bull, based at the University of Maryland in College Park, MD, you’ll have an engaging role that highlights your marketing skills and connects you with fellow students. In this dynamic position, you will work closely with the local Brand Marketing Specialist to elevate Red Bull's brand image and product awareness on campus and in your city. Imagine promoting the brand through exciting product sampling, developing a tailored campus plan, and fostering relationships with local sales account managers to ensure Red Bull is front and center at your university. You’ll play a vital role in managing Red Bull's identity on campus, engaging directly with consumers, answering their questions, and crafting unforgettable experiences at various events. If you value flexibility in your work hours and thrive in a collaborative, fun environment, this position is perfect for you! Plus, you’ll have opportunities to showcase your creativity by promoting Red Bull on your social media and connecting with influential figures within your campus community.

Frequently Asked Questions (FAQs) for Student Marketeer - University of Maryland Role at Red Bull
What are the responsibilities of a Student Marketeer at Red Bull, University of Maryland?

As a Student Marketeer at Red Bull, University of Maryland, your primary responsibilities include representing the brand through engaging product sampling, building awareness, and fostering relationships with influential campus groups. You’ll work closely with local sales account managers to promote Red Bull's availability on campus and support various events to enhance brand experience.

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What qualifications do I need to become a Student Marketeer for Red Bull?

To be considered for the Student Marketeer position at Red Bull, candidates must be at least 18 years old, hold a valid U.S. driver's license, and be actively involved in student life at the University of Maryland. A passion for marketing and project management, along with the ability to work flexible part-time hours, is essential for success in this role.

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How much does a Student Marketeer at Red Bull earn?

The hourly rate for a Student Marketeer at Red Bull is currently $19.25 per hour. Please note, this rate is subject to change, and employees are also encouraged to gain valuable marketing experience while enhancing their professional skills.

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What skills are necessary for a Student Marketeer role at Red Bull?

Successful candidates for the Student Marketeer role at Red Bull should possess strong communication skills, creativity, and an affinity for engaging with others. The role involves collaboration, relationship-building on campus, and an understanding of collegiate culture, which are crucial for executing effective marketing strategies.

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How does a Student Marketeer contribute to Red Bull's marketing efforts at the University of Maryland?

A Student Marketeer at Red Bull contributes by crafting a tailored marketing strategy, engaging consumers through product sampling, and maintaining strong relationships with campus entities. This role ensures that Red Bull is visible and resonates with students, ultimately driving brand loyalty and sales.

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Common Interview Questions for Student Marketeer - University of Maryland
Can you describe how you would promote Red Bull on your campus?

When answering this question, think about creative strategies that can amplify Red Bull's presence on campus, such as organizing sampling events, leveraging social media campaigns, or partnering with key student groups to gain traction.

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How would you handle questions from consumers about Red Bull's products?

A great way to respond is to emphasize your knowledge about the products and express your passion for the brand. Be prepared to explain product benefits and personal experiences to help potential consumers relate.

Join Rise to see the full answer
Can you provide an example of a time you worked collaboratively on a project?

Focus on showcasing your teamwork skills by illustrating a project where you contributed ideas, supported peers, and coordinated efforts to achieve a common goal. Highlight your ability to communicate and empathize with teammates.

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What strategies would you use to build relationships with local sales account managers?

Discuss ideas such as regular check-ins, collaborating on promotions, and understanding their needs. Emphasize how maintaining open communication fosters trust and mutual support, benefiting brand visibility.

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How do you balance your studies with your responsibilities as a Student Marketeer?

Highlight your time management skills, such as prioritizing tasks and utilizing a calendar to keep track of commitments. Share any personal experiences where you successfully balanced academics and extracurricular activities.

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What do you know about Red Bull’s target audience?

An effective response should include insights into the active lifestyle and competitive spirit of Red Bull's consumers, particularly young adults and university students looking for energy and enhancement, connecting that knowledge to your campus experience.

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How would you incorporate social media into your marketing efforts as a Student Marketeer?

Mention specific strategies like creating engaging content, using stories and posts to highlight events, and collaborating with local influencers on platforms that resonate with your target audience to ensure effective outreach.

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What is your approach to executing successful events?

Discuss planning and organization techniques, focusing on audience engagement, promotion before the event, and ensuring high energy during the event itself. Emphasize your commitment to making experiences memorable.

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Can you tell me about a time you successfully increased awareness of a brand?

Relate a scenario where you applied a creative campaign or effective outreach tactics, explaining how you measured awareness and engagement as a result of your initiatives.

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Why do you think you would be a good fit for the Student Marketeer position?

This is your chance to show personality—highlight your love for the brand, your engagement with campus life, and how your skills align with the role, making you a great ambassador for Red Bull.

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Check out redbull.com/jobs to contact or comment and apply for job openings in Marketing, Media, Sales, Finance, Operations, Human Resources and IT. We are all unique with different strengths passions and goals take Red Bulls free www.wingfinder....

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Part-time, on-site
DATE POSTED
March 18, 2025

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