Manager, NA Vertical Creative Strategy

The Manager, NA Vertical Creative Strategy at Reddit plays a crucial role in leading the KarmaLab team, focusing on developing effective strategies that drive business results for various advertising partners. This involves coaching Creative Strategists, preparing impactful pitches, collaborating with sales teams to measure success, and inspiring creative solutions across verticals like CPG, Health, and Financial Services.

Candidates for the Manager, NA Vertical Creative Strategy role at Reddit should have approximately 10+ years of experience in advertising, PR, or social media, along with proven leadership skills and a strong understanding of the relationship between creative and media agencies. Preferred qualifications include 2+ years of team leadership experience and familiarity with tools like Salesforce and Adobe Creative Suite.

Reddit’s KarmaLab serves as a vital creative engine that connects brands to the Reddit community. By helping advertisers understand our culture, the KarmaLab team plays a pivotal role in crafting compelling campaigns that drive revenue while enhancing user engagement and fostering authentic conversations within our platform.

The ideal Manager, NA Vertical Creative Strategy at Reddit should be a persuasive communicator with strong leadership skills, creativity, and a collaborative mindset. They should be adaptable to the fast-paced advertising landscape, possess a keen understanding of Reddit's culture, and demonstrate a relentless drive to help brands succeed on our platform.

As a Manager, NA Vertical Creative Strategy at Reddit, you can expect a robust benefits package that includes comprehensive healthcare, 401(k) matching, flexible vacation policies, paid parental leave, mental health and coaching benefits, and more. Reddit is committed to supporting its employees' well-being and work-life balance.

When discussing your leadership philosophy, emphasize collaboration, communication, and encouragement of innovative thinking within the team. Share specific examples of how you've motivated and guided your team in past roles to achieve targeted results.

Discuss various metrics you utilize to assess campaign effectiveness, including engagement rates, conversion rates, and ROI. Provide examples of how you have used data to make informed decisions and optimize future campaigns.

Highlight your understanding of the competitive landscape and your unique selling points as a leader at Reddit. Discuss initiatives you would implement such as showcasing the company culture, offering professional development, and crafting an engaging recruitment process.

Provide a detailed account of a specific challenge, the actions you took to address it, and the outcomes achieved. This showcases your problem-solving skills and resilience in a creative setting.

Share your commitment to continuous learning through industry publications, networking with peers, attending conferences, and participating in workshops. Emphasize how this knowledge influences your strategy.

Discuss how you value constructive feedback and how it aids in refining creative ideas. Provide examples of how you have integrated feedback from various stakeholders to improve campaign outcomes.

Emphasize the importance of communication between teams and how you would ensure both creative and sales objectives are aligned. Share strategies for joint brainstorming sessions and regular check-ins.

Detail your processes for creating and managing budgets effectively, highlighting any successful campaigns where you maximized budget efficiency while delivering impactful results.

Talk about creating an open environment where team members feel safe sharing ideas and taking risks. Highlight activities you might initiate to boost team creativity, such as brainstorming sessions or professional development workshops.

Demonstrate your understanding of Reddit’s unique community dynamics, values, and user interactions. Share instances where you've successfully engaged with Reddit culture in previous roles, reflecting your ability to align brand messages with user interests.