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Marketing Project Coordinator

Company Description

Who we are:

At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.

Job Description

Job Summary

Reporting to the Marketing Manager, the Project Coordinator plays a key role in executing influencer marketing initiatives for the Reitmans brand. You accomplish this by leveraging your creative mindset, eye for detail and content quality. This role coordinates relationships with content creators, tracks campaign progress, ensures deadlines are met, and reports on campaign effectiveness.

We are offering a flexible work environment that allows you to explore the various facets of Influencer Marketing & Communications.

Responsibilities:

  • Assist in identifying and vetting influencers that align with the brand’s values and marketing goals
  • Serve as the point of contact for influencers, facilitating communication and ensuring smooth interactions
  • Develop influencer contracts, ensuring deliverables and timelines are clearly defined
  • Arrange influencer briefs, ensuring they have all necessary information to create content that aligns with campaign objectives
  • Maintains and updates influencer data base, social media metrics and past campaign performance
  • Compile monthly & quarterly performance reports to assess campaign effectiveness and suggest optimizations for future campaigns
  • Support PR campaigns alongside the PR Project Manager, coordinating external PR agencies

Qualifications

Requirements:

  • Bachelor’s degree in marketing, communications or equivalent field of study.
  • 1 year + experience in Communications, Influencer Marketing or social media (experience within the fashion retail industry or with a PR agency is an asset).
  • Familiarity with social platforms, influencer marketing tools, and emerging software .
  • A strong understanding of the digital marketing landscapes and trends.
  • Self-starter, motivated and comfortable working in fast-paced, dynamic environment and multi-tasking.
  • Excellent interpersonal and communication skills with the ability to work with diverse groups.
  • Bilingual.

Additional Information

What we offer (Why work with us):

  • Hybrid work
  • A competitive benefits package (Full Time Employees Only)
  • Paid Time Off Sick Time, Flex Days & Vacation (Full Time Employees Only)
  • 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.)
  • Generous Employee Referral Policy 

If this inspires you…let’s talk. Send us your resume today! 

By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference. 

There are many ways to wear a career at RCL! #ReadytoRCL 

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience. 

We thank all applicants. Only selected candidates will be contacted.

#LI-HV1

#RCLind

Average salary estimate

$52500 / YEARLY (est.)
min
max
$45000K
$60000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Project Coordinator, Reitmans (Canada) Ltée/Ltd

Are you passionate about influencer marketing and looking to kickstart your career? Reitmans (Canada) Limited is searching for a dynamic Marketing Project Coordinator to join our team in Montréal. In this exciting role, you will work closely with the Marketing Manager to execute engaging influencer marketing initiatives that align with our brand values. Your creativity and attention to detail will be essential as you coordinate relationships with content creators, ensuring smooth communication and effective campaign execution. You'll be responsible for vetting influencers, developing contracts, arranging influencer briefs, and maintaining an up-to-date database. Additionally, your analytical skills will shine as you compile performance reports to assess campaign effectiveness and suggest future optimizations. At Reitmans, we embrace a flexible work environment that encourages you to explore different facets of marketing while being part of a company that values fashion and empowers our customers. With at least a year of experience in communications or social media, particularly within the fashion retail space, and a strong understanding of digital marketing trends, you'll thrive in our fast-paced, dynamic setting. Join us, and let's shape memorable customer experiences together as you embark on an exciting journey in influencer marketing!

Frequently Asked Questions (FAQs) for Marketing Project Coordinator Role at Reitmans (Canada) Ltée/Ltd
What does a Marketing Project Coordinator do at Reitmans (Canada) Limited?

As a Marketing Project Coordinator at Reitmans (Canada) Limited, you'll play a crucial role in executing influencer marketing initiatives. This includes managing relationships with influencers, tracking campaign progress, developing contracts, and compiling performance reports to assess the effectiveness of campaigns.

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What qualifications are necessary to apply for the Marketing Project Coordinator position at Reitmans?

To apply for the Marketing Project Coordinator position at Reitmans, candidates should possess a Bachelor’s degree in marketing or communications and have at least one year of relevant experience in communications or influencer marketing, preferably within the fashion retail industry.

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What is the work environment like for a Marketing Project Coordinator at Reitmans?

The work environment for a Marketing Project Coordinator at Reitmans is flexible and hybrid, allowing you to explore various facets of influencer marketing and communications while working collaboratively with a passionate team.

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How important is digital marketing knowledge for the Marketing Project Coordinator role at Reitmans?

Digital marketing knowledge is crucial for the Marketing Project Coordinator role at Reitmans. A strong understanding of digital marketing trends and familiarity with social media platforms and influencer marketing tools is essential for executing successful campaigns.

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What are the key responsibilities of the Marketing Project Coordinator at Reitmans?

The key responsibilities include identifying and vetting influencers, facilitating communication, developing influencer contracts, arranging briefs, maintaining databases, and compiling performance reports to optimize future campaigns.

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Does Reitmans (Canada) Limited offer any benefits for the Marketing Project Coordinator role?

Yes, Reitmans (Canada) Limited offers a competitive benefits package for full-time employees, including paid time off, a generous employee discount, and many opportunities for career growth within the company.

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What should I include in my application for the Marketing Project Coordinator position at Reitmans?

When applying for the position of Marketing Project Coordinator at Reitmans, ensure your application includes a tailored resume highlighting your relevant experience in marketing and communications, particularly in influencer marketing or the fashion retail industry.

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Common Interview Questions for Marketing Project Coordinator
Can you describe your experience with influencer marketing?

When discussing your influencer marketing experience, highlight specific campaigns you've worked on, the strategies you employed, and how you measured campaign success. Be prepared to discuss tools you've used for tracking and communication.

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How do you prioritize tasks when managing multiple influencer campaigns?

To prioritize tasks, explain your approach to effective time management, such as creating lists, setting deadlines, and using project management tools. Share an example of how you successfully managed multiple campaigns simultaneously.

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What metrics do you consider most important for evaluating influencer campaign performance?

Focus on key performance indicators (KPIs) like engagement rates, reach, conversion rates, and ROI. Discuss how you have used data to adjust strategies and improve results in past campaigns.

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How do you approach developing contracts with influencers?

Explain your process for drafting clear and concise contracts that outline deliverables, timelines, and compensation. Emphasize the importance of ensuring both parties understand the agreement to foster positive relationships.

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What do you think are current trends in influencer marketing?

Discuss various emerging trends in influencer marketing, such as authenticity, micro-influencers, and the growing importance of video content. Provide examples of how these trends can be leveraged effectively in campaigns.

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Can you provide an example of a successful influencer campaign you were involved in?

Share a specific example where you played a key role in the campaign’s success. Highlight your contributions, the strategies implemented, and the measurable outcomes achieved to demonstrate your effectiveness.

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How do you ensure effective communication with influencers?

Talk about your approach to maintaining open and consistent communication with influencers, such as regular check-ins, clear briefs, and using collaboration tools to make interactions smooth and efficient.

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What tools and software are you familiar with for influencer marketing?

List the specific tools and software you've used for managing influencer relationships, tracking performance, and analyzing data. Highlight any platforms that are particularly effective in improving campaign execution.

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How do you handle negative feedback from influencers or clients?

Describe your approach to receiving and addressing negative feedback, emphasizing your ability to maintain professionalism, seek understanding, and find constructive solutions to ensure lasting partnerships.

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What is your strategy for optimizing ongoing influencer campaigns?

Discuss how you utilize performance data to identify areas for improvement and implement changes during ongoing campaigns. Share your process for gathering insights and making adjustments to enhance results.

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Established in 1926 and headquartered in Montreal, Quebec, Reitmans is a retailing company, specializing in women's clothing including tops, pants, and career clothes.

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Full-time, hybrid
DATE POSTED
November 26, 2024

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