Director, Customer Acquisition and Strategy - (REMOTE)

As the Director, Customer Acquisition and Strategy at eXp Realty, your primary responsibilities will include developing comprehensive marketing strategies aimed at agent acquisition and adoption while optimizing digital channels such as social media and email marketing. You will also oversee campaign management, analyze performance metrics, and manage the marketing budget to ensure a high return on investment.

Key skills for the Director, Customer Acquisition and Strategy at eXp Realty include strategic execution, data-driven decision-making, and cross-functional collaboration. Experience in developing multi-channel marketing strategies, proficiency with analytics tools like Google Analytics, and a strong foundation in creative problem-solving are crucial for success in this role.

At eXp Realty, the work environment for a Director, Customer Acquisition and Strategy is fully remote, allowing you the flexibility to work from anywhere in the U.S. You'll be part of a vibrant, diverse team that encourages creativity and collaboration through our innovative virtual office platform, eXp World.

The Director, Customer Acquisition and Strategy at eXp Realty plays a crucial role in contributing to the company's growth by driving marketing initiatives that enhance agent acquisition and engagement. This includes overseeing community engagement efforts, ensuring consistent brand messaging, and leveraging analytics to refine marketing strategies.

For the Director, Customer Acquisition and Strategy position at eXp Realty, a Master's degree is preferred, along with a minimum of 10 years of relevant experience in marketing and customer acquisition. However, equivalent years of applicable experience may also be considered.

eXp Realty is committed to diversity and inclusivity in all its hiring practices, including for the Director, Customer Acquisition and Strategy role. They foster an environment where all employees, regardless of race, gender, or background, feel valued and empowered to succeed.

eXp Realty offers a range of benefits for the Director, Customer Acquisition and Strategy, including flexible work arrangements, a competitive 401k plan with matching, comprehensive medical, dental, and vision coverage, monthly technology stipends, and generous paid parental leave, all designed to support work-life balance and employee well-being.

To develop a marketing strategy for agent acquisition at eXp Realty, I would first conduct a thorough market analysis to identify target demographics. Next, I would leverage a mix of digital marketing channels including social media, email campaigns, and influencer partnerships, to maximize reach. Continuous monitoring and analysis of performance metrics would inform ongoing adjustments to the strategy.

In my previous role, I led a campaign focusing on brand awareness which utilized social media and community engagement. The campaign increased our customer base by 25% within three months. I would structure my answer to highlight the goals, execution strategies, metrics for success, and lessons learned, emphasizing how this experience would translate into my role at eXp Realty.

I typically use tools like Google Analytics and HubSpot for tracking marketing performance. I focus on key performance indicators such as ROI, customer acquisition cost, and engagement metrics. Understanding these analytics helps drive informed decisions and optimizations in marketing strategies.

In a past project, I worked closely with sales, product, and finance teams to launch a new service. Regular meetings ensured alignment on messaging and objectives. I believe in leveraging different team strengths and maintaining open communication, which ultimately made the project successful.

When managing a marketing budget, I start by establishing clear objectives aligned with the company’s goals. I prioritize initiatives that demonstrate high potential ROI and continuously assess spend against performance metrics to reallocate budget resources effectively as necessary to ensure optimal return.

I've successfully launched several community engagement initiatives, creating content for newsletters and social platforms that fostered brand loyalty. At eXp Realty, I would focus on building strong internal and external agent communities, encouraging collaboration through digital forums and regular updates.

I use a combination of qualitative and quantitative research methods, such as surveys, market analysis, and customer interviews, to gather insights about target audiences. This data informs the development of targeted marketing strategies that resonate with agents and potential clients.

I view negative feedback as an opportunity to learn and improve. I would analyze the feedback to identify underlying issues and gather insights from the team to adjust our approach. Transparency with stakeholders during this process fosters trust and enhances the collaborative effort toward better performance.

In my previous position, I implemented a referral program that incentivized existing clients to refer new agents. This blend of community engagement, reward systems, and social media outreach created a valuable network effect that significantly boosted agent onboarding efforts, showcasing a creative approach that I’d bring to eXp Realty.

My extensive experience in driving successful marketing initiatives and building effective teams has equipped me with the skills necessary to thrive in the Director, Customer Acquisition and Strategy role at eXp Realty. I'm passionate about transforming challenges into opportunities, and I believe in eXp's innovative approach and commitment to agent success.