Digital Marketing Data Architect (12 months)

As a Digital Marketing Data Architect at Rentokil Initial, your primary responsibilities will include designing and implementing a scalable data architecture within Google Cloud Platform (GCP) that integrates diverse global marketing data sources. You'll also develop a unified data model for cross-channel analytics, manage ETL pipelines, and ensure data quality and governance practices align with GDPR and other regulations. This role is crucial for providing actionable insights and improving marketing performance on a global scale.

To become a Digital Marketing Data Architect at Rentokil Initial, you should have a minimum of 5 years' experience in data architecture or engineering, specifically within digital marketing data environments. A bachelor’s degree in Computer Science, Information Systems, Marketing Analytics, or a related field is ideal, along with familiarity with GCP tools and compliance regulations like GDPR. Google Cloud certifications are desirable but not required.

In your role as a Digital Marketing Data Architect at Rentokil Initial, you'll be leveraging various Google Cloud Platform tools such as BigQuery, Cloud Storage, Dataflow, and Cloud Composer. Proficiency in ETL processes, data pipeline optimization, and familiarity with marketing platforms like Google Analytics 4, Salesforce, Facebook, and LinkedIn will be key to your success in this role. These tools will enable you to create a seamless data architecture that supports marketing analytics.

The Digital Marketing Data Architect role is fundamental to Rentokil Initial as it focuses on establishing a unified framework for data management and analytics. By creating a scalable data architecture, the architect enables the organization to integrate and analyze data from various marketing channels and regions effectively. This leads to more consistent and reliable reporting, ultimately enhancing marketing strategies and optimizing performance on a global scale.

In the Digital Marketing Data Architect position at Rentokil Initial, employees enjoy a competitive salary, a bonus scheme, hybrid working options, and 23 days off plus 8 bank holidays. Additional benefits include participation in the Rentokil Initial Reward Scheme, an Employee Assistance Programme, healthcare coverage, and the assurance of a supportive, inclusive work environment that values diversity and individual potential.

Data architecture in digital marketing is crucial as it establishes how data is organized, integrated, and accessed across various platforms. A well-designed architecture ensures that marketing teams can leverage accurate data for insight generation, optimizing campaigns, and making informed strategic decisions. Highlight how a robust architecture can eliminate silos and enhance data-driven decision-making during your interview.

Discuss your hands-on experience with systems like BigQuery, Cloud Storage, and Dataflow, which are essential for modern data architecture. Provide examples where you optimized ETL processes or developed data pipelines. This showcases your technical proficiency and problem-solving skills associated with leveraging GCP tools for digital marketing analytics.

Emphasize your understanding of implementing data governance practices using systematic processes to ensure data quality and compliance with regulations like GDPR. Discuss any techniques you've used, such as data validation, audits, or automated checks to maintain the integrity of data that supports business decisions.

Be prepared to detail a project where you faced challenges around integrating diverse data sources. Explain the methodologies you used, such as creating a unified data model or leveraging ETL processes. Highlight the impact of your efforts on the analytics capabilities and the outcomes in terms of insights gained for marketing initiatives.

Discuss your approach to designing scalable data architectures by planning for future growth, including support for new data sources and evolving business needs. Mention concepts like modular architecture, cloud solutions that can easily expand, and the importance of reviewing architecture regularly to ensure it meets ongoing organizational demands.

Collaboration is key! Share examples of projects where you worked closely with analytics and implementation teams to align goals and ensure quality data flow. Highlight your communication skills and adaptability when working alongside different stakeholders to meet shared objectives.

Mention specific ETL processes you've optimized within GCP, particularly using tools like Dataflow and Cloud Composer. Provide context around the complexity of the data sources involved and discuss how your optimizations improved data ingestion speed or processing costs, showcasing your contribution to greater operational efficiency.

Share a specific challenge related to data governance and your approach in overcoming it. This could involve ensuring compliance with data protection laws or managing inconsistent data quality. Emphasize the importance of clear documentation of standards and proactive monitoring solutions implemented to uphold governance principles.

Discuss how you stay informed about the latest trends in data architecture and marketing analytics. Mention following industry news, attending webinars, participating in professional groups, or obtaining new certifications. This demonstrates your commitment to continuous learning, which is essential in this fast-paced field.

Craft your response to reflect your passion for data and its role in driving marketing success. Highlight relevant experiences that align with Rentokil Initial's vision, such as your expertise with GCP or previous roles in creating impactful data solutions. Be genuine and express enthusiasm about contributing to a diverse and inclusive organization like Rentokil Initial.