Associate Manager, Lifecycle Marketing Operations
Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts.
The healthcare system today is not designed to help patients achieve their goals. It’s designed around institutions such as hospitals and insurance companies. A patient centric healthcare system is one that is designed around the goals a patient wants to achieve. We’re building healthcare that puts patients in control, provides reactive and proactive care, has transparent pricing and process, is extremely effective and ridiculously convenient, and evolves over time based on patients’ goals.
Ro has been recognized as a Fortune Best Workplace in New York and Health Care for four consecutive years (2021-2024). In 2023, Ro was also named Best Workplace for Parents for the third year in a row. In 2022, Ro was listed as a CNBC Disruptor 50.
We are seeking a highly analytical problem solver to join our Growth team as an Associate Manager, Lifecycle Marketing Operations. Reporting to the Manager, Lifecycle Marketing, you will play a key role in managing data pipelines, tracking performance, and optimizing our operational processes. Your expertise in data analysis, marketing automation, and process improvement will support Growth initiatives and drive impactful business outcomes.
- Oversee workflow tools and CRM systems, ensuring customer data integrity and accuracy in partnership with Tech and Product.
- Own the creation of technical briefs for CRM-related projects, collaborating closely with stakeholders from Product, Tech, and Legal.
- Monitor CRM data for key operational insights (open rates, deliverability, event tracking) to ensure accuracy and system reliability.
- Assist in developing scalable data pipelines and automation processes to enhance reporting and campaign execution.
- Partner with Growth Analytics and Lifecycle strategists to build dashboards that inform lifecycle marketing strategy.
- Identify opportunities for automation and process optimization within the marketing technology stack.
- Ensure data integrity, scalability, and accessibility for lifecycle marketing initiatives.
- Analyze performance trends across customer segments and channels, providing data-driven recommendations.
- Lead evaluation, implementation, and optimization of marketing technology solutions.
- Establish scalable, well-documented processes to drive consistent and repeatable outcomes.
- Oversee and improve the QA process, maintaining high-quality standards and automating where possible.
- 3-5+ years of experience in CRM, lifecycle marketing, or marketing operations.
- Strong analytical mindset with the ability to interpret data and optimize based on insights.
- Excellent communication skills, with the ability to present complex information clearly
- Systems-based thinking, you approach problems through the lens of first principles and over-index on building scalable, resilient systems
- Self-starter mindset with strong prioritization, problem-solving, and cross-functional collaboration skills.
- Experience with marketing automation, personalization strategies, and API integrations for dynamic content.
- Understanding of email deliverability best practices and compliance regulations (CAN-SPAM, GDPR, TCPA, etc.).
- Experience working with Braze and/or Liquid.
- Hands-on experience in HTML, CSS, and templating languages like Liquid.
- Familiarity with SQLProficiency in BI tools such as Looker, Mixpanel, or equivalent.
- Full medical, dental, and vision insurance + OneMedical membership
- Healthcare and Dependent Care FSA
- 401(k) with company match
- Flexible PTO
- Wellbeing + Learning & Growth reimbursements
- Paid parental leave + Fertility benefits
- Pet insurance
- Student loan refinancing
- Virtual resources for mindfulness, counseling, and fitness
We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.
The target base salary for this position ranges from $106,000 to $130,000 in addition to a competitive equity and benefits package (as applicable). When determining compensation, we analyze and carefully consider several factors, including location, job-related knowledge, skills and experience. These considerations may cause your compensation to vary.”
Ro recognizes the power of in-person collaboration, while supporting the flexibility to work anywhere in the United States. For our Ro’ers in the tri-state (NY) area, you will join us at HQ on Tuesdays and Thursdays. For those outside of the tri-state area, you will be able to join in-person collaborations throughout the year (i.e., during team on-sites).
At Ro, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare. As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability and/or any other legally protected classification protected by federal, state, or local law.
See our California Privacy Policy here.
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Are you passionate about making a real impact in healthcare? At Ro, we're on a mission to transform the way patients receive care, and we're looking for an Associate Manager, Lifecycle Marketing Operations to join our Growth team. Located in the heart of New York, NY, or open to remote candidates, this role is all about harnessing your analytical skills to manage data pipelines and drive meaningful outcomes. You'll be responsible for overseeing workflow tools and CRM systems while ensuring data integrity alongside our Tech and Product teams. As a key player in this position, you will create technical briefs for CRM projects, monitor vital CRM data for operational insights, and assist in developing scalable data pipelines that enhance our marketing efforts. Your expertise in marketing automation and process optimization will help shape the future of our lifecycle marketing strategies. We're eager to hear your insights on performance trends and your ideas for improving our tech solutions. With us, you'll be part of an innovative company that has consistently been recognized as a top workplace for its employee-centric culture. If you thrive in a dynamic, supportive environment where your skills will truly shine, Ro is the place for you.
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Using technology, Ro empowers physicians to provide high-quality, affordable care that puts patients back in the driver’s seat.
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