Growth Marketing Associate - Digital

The Growth Marketing Associate - Digital at Rocket Money plays a critical role in driving user acquisition through various digital marketing channels. This involves optimizing campaigns on platforms like Facebook, TikTok, and Google UAC, analyzing performance data to make informed recommendations, and collaborating with creative teams to ensure engaging marketing strategies.

To become a Growth Marketing Associate - Digital at Rocket Money, candidates should have 1 to 2 years of experience in digital marketing, particularly in ad management using platforms like Facebook Ads Manager. Strong analytical skills, a knack for communication, and familiarity with Excel and BI tools are also important qualifications.

Common tasks for the Growth Marketing Associate - Digital at Rocket Money include managing day-to-day optimizations of user acquisition campaigns across paid channels, analyzing campaign performance, suggesting optimization opportunities based on data insights, and building a channel strategy to achieve acquisition goals.

Rocket Money fosters a culture of rapid experimentation and teamwork within the marketing department. Ideas are encouraged from every team member, and the environment supports collaboration and feedback, allowing the company to innovate continuously based on data-driven insights.

As a Growth Marketing Associate - Digital at Rocket Money, you'll enjoy a range of benefits, including competitive pay, health/dental/vision plans, matching 401k, unlimited PTO, daily lunches, snacks, coffee, and commuter benefits to help support a balanced and enjoyable work-life.

Rocket Money is committed to the professional growth of its employees, especially in the Growth Marketing Associate - Digital role. Training opportunities, a culture of feedback, and hands-on campaign management allow for ongoing skill development, ensuring team members can evolve in their careers.

Yes, Rocket Money offers flexibility for remote work options for the Growth Marketing Associate - Digital position. This enables candidates to work from various locations including San Francisco, Washington D.C., or New York City, making it easier to balance personal and professional commitments.

In answering this question, outline your relevant experience, emphasizing specific campaigns you've managed. Discuss the tools you used, such as Facebook Ads Manager, and share how you optimized campaigns based on performance data to achieve desired results.

Share your insights on content creation tailored to the audience, A/B testing techniques, and data analysis methods. Highlight your familiarity with different platforms and your ability to adjust strategies based on channel-specific performance metrics.

Explain your methodology for dissecting performance metrics, identifying key performance indicators, and what tools or software you use for analysis. Mention how you turn data into actionable insights for campaign optimization.

Talk about instances where you've collaborated with creative teams on campaigns. Describe how you communicated your needs, gave feedback, and ensured that the creative output aligns with the objectives of the marketing strategy.

Share a specific situation that demonstrates your prioritization skills and ability to manage time effectively. Highlight your decision-making process and results achieved by staying organized.

Discuss resources like industry blogs, webinars, newsletters, and professional networks that you follow. Explain how you apply the knowledge gained from these resources to your work in digital marketing.

Articulate the importance of data in formulating marketing strategies. Provide real-world examples of how you've relied on data to drive decisions and improve campaign performance.

If you have SQL knowledge, describe how you've used it for data querying and analysis in previous roles. If not, express your willingness to learn and any relevant skills you possess that could aid your learning process.

Outline your approach, starting with data analysis to identify the problem areas. Discuss the tests you would run and how you’d implement changes while monitoring impacts on user acquisition goals.

Share your admiration for Rocket Money’s mission and culture. Discuss how your skills and experiences align with the company's objectives, and express your enthusiasm for contributing to the team’s success.