Senior SEM Expert

The Senior SEM Expert at RYZ Labs plays a pivotal role in developing and managing SEM campaigns on Google Ads aimed at engaging crafters and micro-businesses. This includes strategizing around a substantial $100k+ monthly ad spend, conducting thorough keyword research, crafting persuasive ad copy, monitoring performance metrics, and implementing A/B testing. Collaboration with cross-functional teams to align SEM efforts with overall marketing strategies is also a key responsibility.

Candidates applying for the Senior SEM Expert role at RYZ Labs should have a proven track record as an SEM specialist, ideally with deep expertise in managing significant Google Ads campaigns. A strong understanding of catalog-based advertising, excellent analytical skills, and the ability to interpret data effectively are crucial. Additionally, strong communication skills, both written and verbal, combined with a result-oriented mindset, are essential to succeed in this dynamic position.

At RYZ Labs, we value continuous learning and growth, especially in our Senior SEM Expert position. We provide opportunities for exposure to diverse projects, foster an environment that encourages innovation, and allow team members to take ownership of their roles. Our culture prioritizes autonomy, offering the chance to work with cutting-edge technologies and providing the support needed to thrive in the fast-paced digital advertising space.

Success in the Senior SEM Expert role at RYZ Labs hinges on a mix of technical and soft skills. Candidates should be adept at utilizing Google Ads, managing large budgets, and possess strong analytical abilities to derive insights. Communication skills are critical for collaborating with teams and interacting with stakeholders. A growth mindset to adapt to industry trends and maintain a competitive edge is vital to this role's success.

The work environment for the Senior SEM Expert at RYZ Labs is dynamic and remote, allowing for flexibility while working from Argentina or Uruguay. Our team is diverse and distributed across various regions, promoting an inclusive and collaborative atmosphere. With a strong focus on autonomy, each team member is encouraged to own their projects, contributing to a culture defined by urgency, respect, and ongoing improvement.

When answering this question, detail specific campaigns you've managed, the budgets involved, and the strategies you implemented to ensure success. Highlight your familiarity with Google Ads features, as well as any optimization techniques you employed to improve performance.

Explain your process for identifying high-value keywords, including the use of tools like Google Keyword Planner, competitor analysis, and trend identification. Emphasize your adaptability to tailor keyword strategies based on target market needs.

Discuss key performance indicators such as Click-Through Rate (CTR), Conversion Rate, Return on Ad Spend (ROAS), and quality scores. Explain how these metrics guide your decision-making and optimization strategies.

Share your methodology for testing various ad components, such as headlines and images. Explain how you determine what to test, the duration of tests, and how you analyze results to inform future campaign strategies.

Prepare a narrative that outlines the campaign's initial goals, your strategy, implementation, and the results achieved. Be sure to highlight your direct contributions and any data that illustrates the campaign's success.

Illustrate your commitment to ongoing education by discussing the industry blogs, forums, webinars, and conferences you follow or attend. Mention any relevant certifications or courses that keep your skills sharp.

List the tools you're familiar with, such as Google Ads, SEMrush, Adobe Analytics, etc., and explain how each tool contributes to effective campaign management and performance tracking.

Discuss your process for identifying underperformance, including analyzing data and user feedback. Emphasize your approach to troubleshooting, testing hypotheses, and implementing changes based on insights.

Highlight the importance of working with cross-functional teams, such as marketing and sales, to align your SEM strategies with broader business objectives. Offer examples of past experiences where collaboration led to improved campaign outcomes.

Share your strategies for effective time management and task prioritization, such as using project management tools, setting clear deadlines, and maintaining open communication with stakeholders to balance workload and deadlines.