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Performance Marketing Specialist - 12 Month FTC

TL;DR

CPA, CPM, CPSQL, CAC, CHURN, PIPELINE, MRR, ARR, CTR...

If these abbreviations make perfect sense to you and you're ready to take on exciting challenges at one of Europe’s most dynamic scale-ups, then let’s talk! 🚀

At Pleo, we’re redefining how companies manage their spending—our software empowers teams across Europe with better control and visibility over their financial workflows. Thousands of companies already love what we do, and we have big plans to scale even further. That’s where you come in.

We’re looking for a Performance Marketing Specialist to supercharge our paid social efforts on LinkedIn. If you’re someone who thrives on hitting ambitious goals, works with precision, and generates big results with even bigger budgets, this is your moment.

Things you’ll be doing:

  • Manage LinkedIn paid social campaigns from start to finish, driving our paid acquisition strategy day-to-day
  • Maximizing ad-LTV, collaborating with Creative Producers to deliver insights that shape new creative iterations
  • Collaborate closely with world-class in-house teams like Creative Production, Demand Generation, Field Marketing, Brand, and Revenue Operations
  • Partnering with Data Analysts to track performance against key metrics like CPA, MRR, LTV:CAC, Payback and more
  • Working hand-in-hand with CRO specialists to create a seamless post-click user journey
  • Owning and scaling our LinkedIn paid acquisition campaigns across multiple markets
  • Work within a team that manages an 8-digit annual budget (€) and directly influence revenue growth in multiple markets
  • Generate leads, build pipeline, and contribute to revenue growth
  • Experimenting with new ideas and targeting opportunities to drive results by identifying and testing new targeting segments and optimisation strategies

You’ll thrive in this role if you…

  • Have proven experience running and optimizing ad campaigns on LinkedIn
  • Love digging into data—you know how to read it, interpret it, and turn insights into action for yourself and the team
  • Enjoy A/B testing and finding opportunities to optimize targeting segments or unlock new campaign strategies that make an impact
  • Have experience managing a 7-digit annual budget (€) 
  • Bring your curiosity to experiments—we’re always looking to test, improve, and scale through innovative new approaches
  • Have demonstrable experience in generating pipeline and revenue - you’re great at connecting marketing efforts to business outcomes
  • Are skilled in both data-driven storytelling and spreadsheets, with a passion for analysis to guide your decision-making
  • Have dabbled in AI, SQL, Python, or other programming tools that elevate campaign performance (a big bonus)
  • Show a strong ability to work independently, taking projects from concept to execution

Show me the benefits

  • Your own Pleo card (no more out-of-pocket spending!)
  • Lunch is on us - with catering in our Lisbon, Copenhagen and London offices or a monthly lunch allowance paid directly together with your salary in other markets 🍜
  • Private health insurance to ensure you’re fit in body and mind to do your best work
  • We offer 25 days of holiday + your public holidays
  • Option to purchase 5 additional days of holiday through a salary sacrifice
  • Access to MyndUp to give our employees access to free mental health and wellbeing support with great success so far ❤️‍🩹
  • Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
  • Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work 👶
 

Why join us?

Working at Pleo means you're working on something very exciting: the future of work. Our mission is to help every company go beyond the books. Pleo itself means ‘more than you’d expect’, and it’s been the secret to our success over the last 8 years. So it’s only fitting that we’d pass this philosophy onto our customers to help them make the most of their finances.

We think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending. Finance teams shouldn’t be siloed from the rest of the organisation – they should work in unity with marketing, sales, IT and everyone else.

Speaking of working in unity, our values tell the story of how we work at Pleo. We have four core values, the first of which is ‘champion the customer’, which means we address real pain points that businesses face. Next up is ‘succeed as a team’, which highlights how our strength lies in our diversity and trust in each other. We also ‘make it happen’ by taking bold decisions and following through to deliver results. Last but not least, we ‘build to scale’, creating lasting solutions that address today’s challenges and anticipate tomorrow’s needs.

So, in a nutshell, that's Pleo. Today we are a 850+ team, from over 100 nations, sitting in our Copenhagen HQ, London, Stockholm, Berlin, Madrid, Montreal and Lisbon offices —and quite a few full-time remotes in 35 other countries! Being HQ'd out of Copenhagen means we're inspired by things like a good work-life balance. If you don't work in the office with us, we'll help you set up the best remote setup possible and make sure you still have time to connect with your team.

About your application

  • Please submit your application in English; it’s our company language so you’ll be speaking lots of it if you join 💕
  • We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there! Our lovely support isn't able to pass on any calls/ emails our way - and this makes sure that the candidate experience is smooth and fair to everyone 😊
  • We’re on a mission to make everyone feel valued at work. That’s only achievable if our team reflects the diversity of the world around us - and that starts with you, hitting apply, even if you are worried you might not tick all the boxes! We embrace and encourage people from all backgrounds to apply - regardless of race/ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs.
  • When you submit an application we process your personal data as a data processor. Find out more about how your data is used in the FAQs section at the bottom of our jobs page.
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Average salary estimate

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$80000K

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What You Should Know About Performance Marketing Specialist - 12 Month FTC , Pleo

At Pleo, we're on the lookout for a talented Performance Marketing Specialist for a 12-month fixed-term contract, ready to dive into an exhilarating journey with one of Europe’s most innovative scale-ups. If you thrive on meeting ambitious targets and have a knack for making data-driven decisions, this role is for you! Here, you will take the lead in managing our LinkedIn paid social campaigns, orchestrating strategies that elevate our paid acquisition game. Collaborate alongside our dynamic in-house teams, including Creative Production and Demand Generation, to maximize ad effectiveness and craft compelling creative iterations. You’ll work closely with Data Analysts to track key performance metrics—think CPA, MRR, and more—while executing any changes needed to keep our campaigns fresh and impactful. And it doesn't stop there; using your experience managing substantial budgets, you’ll directly influence revenue growth across multiple markets. Your insights will also help us identify new opportunities and testing segments to optimize our strategies continually. The ideal candidate will have proven experience running successful LinkedIn campaigns, a passion for analytics, and a flair for storytelling with data. Exciting benefits await, from your Pleo card to health insurance and ample time for family. If you’re ready to make a meaningful impact in a vibrant and inclusive team, we’re eager to have you aboard!

Frequently Asked Questions (FAQs) for Performance Marketing Specialist - 12 Month FTC Role at Pleo
What are the main responsibilities of a Performance Marketing Specialist at Pleo?

As a Performance Marketing Specialist at Pleo, you will oversee end-to-end management of LinkedIn paid social campaigns. This includes developing and executing a paid acquisition strategy, optimizing ad performance, and collaborating with our creative and data teams for maximum impact. Your role will directly influence revenue growth, as you will generate leads and manage an 8-digit annual budget while experimenting with new targeting strategies.

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What qualifications are required for the Performance Marketing Specialist role at Pleo?

For the Performance Marketing Specialist position at Pleo, candidates should have demonstrable experience in running and optimizing LinkedIn ad campaigns, with proficiency in managing a 7-digit budget. A strong analytical background with skills in data interpretation, along with experience in A/B testing and optimization, is crucial. Familiarity with AI, SQL, or Python can be advantageous as well.

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How does the Performance Marketing Specialist position contribute to Pleo’s growth?

The Performance Marketing Specialist plays a pivotal role in Pleo's growth strategy by managing LinkedIn paid acquisition campaigns, generating leads, and building a robust sales pipeline. Your insights and actions will directly correlate marketing efforts with business outcomes, driving revenue growth in various markets. Effectively optimizing campaigns can produce immediate results and long-term sustainability.

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What does success look like for a Performance Marketing Specialist at Pleo?

Success as a Performance Marketing Specialist at Pleo is measured by your ability to meet and exceed advertising performance metrics like CPA, MRR, and ROAS. Achieving ambitious lead generation goals, effectively collaborating with cross-functional teams, and continuously optimizing campaigns through experimentation and data analysis will determine your success in this role.

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What skills and traits make an ideal candidate for the Performance Marketing Specialist at Pleo?

An ideal candidate for the Performance Marketing Specialist role at Pleo should possess a blend of technical and analytical skills coupled with creative thinking. They should be adept at data-driven storytelling, excel in crafting marketing strategies, and have a persistent curiosity to test and improve ad performance. Excellent collaboration skills and the ability to work independently from concept to execution is also key.

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Common Interview Questions for Performance Marketing Specialist - 12 Month FTC
Can you describe your experience running LinkedIn paid campaigns?

When answering this question, reflect on your specific experiences with LinkedIn campaigns. Discuss the types of campaigns you managed, the metrics you tracked, and how your decisions based on data led to successful outcomes. Highlight the results of your campaigns, such as increased lead generation or decreased CPA.

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How do you track and measure the performance of your marketing campaigns?

A strong candidate should talk about utilizing tools like Google Analytics, LinkedIn Insights, or Excel to track key performance indicators. Emphasize your approach to data interpretation and how you adapt strategies based on performance metrics like CTR, CAC, and LTV.

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What strategies do you use for A/B testing in your marketing campaigns?

Detail your approach to A/B testing, including how you choose variables to test, the duration for testing, and your methodology for analyzing results. Discuss the importance of gathering actionable insights from these tests to refine campaigns for better outcomes.

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Can you provide an example of a campaign you optimized and the results?

Select a specific campaign where you made notable optimizations. Discuss the initial results, the changes you implemented, and how those changes positively affected key performance metrics such as lead acquisition or return on ad spend.

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How do you approach collaboration with creative teams?

In this answer, you should emphasize your communication skills and collaborative mindset. Discuss how you incorporate feedback from creative producers to adjust campaigns accordingly, ensuring that the creative aligns well with the performance goals.

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What tools do you use for data analysis in digital marketing?

Mention the specific analytics tools you’re familiar with, such as Google Analytics, SQL, or social media analytics platforms. Talk about how you use these tools to derive insights, track campaign effectiveness, and inform your decision-making.

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How do you stay updated with the latest trends in digital marketing?

Convey your commitment to continuous learning by mentioning industry blogs, podcasts, online courses like LinkedIn Learning, or professional networks where you gain insights. Highlight the importance of these resources in adapting to changes in digital marketing.

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How do you prioritize your tasks when handling multiple campaigns?

Describe your organizational skills and use of project management tools. Discuss how you evaluate campaign deadlines, metrics, and strategic impact to prioritize effectively, ensuring timely execution without compromising quality.

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What metrics do you find most important when assessing campaign performance?

List the key performance metrics you focus on, such as conversion rates, CPA, and CTR. Explain why these metrics are crucial for evaluating marketing success and how you use them to refine future strategies.

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Why do you want to work at Pleo as a Performance Marketing Specialist?

Highlight your alignment with Pleo’s culture and mission, along with your excitement about the products and services offered. Discuss how your skills can contribute to Pleo's growth and how the company’s values resonate with your professional approach.

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Pleo is one of those products that is a no-brainer in removing one of the most painful processes in business: company spending. For employees it means no more out-of-pocket spending, or credit card borrowing. We empower employees with delegated sp...

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DATE POSTED
April 16, 2025

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