VP, Demand Generation

Our vision is to be the Champions of a Safer Digital Future and the Champions of Change. We believe in empowering individuals and teams with freedom and responsibility to align their goals such that we all row in the same direction. We are uncomfortably transparent, autonomous & accountable; we have zero tolerance for brilliant jerks; we have an unlimited vacation policy and more. For us, our Culture Is Our Strategy - check out our Culture Memo for more details and surprises.

Company:

Ready to join a rocket ship that is revolutionizing the cyber risk management industry?

SAFE Security has been recognized as category leader in Cyber Risk Quantification (CRQ) by Forrester Research and is now expanding to adjacent markets, to build the industry’s most automated and trusted cyber risk management platform for CISOs. 

The company has been experiencing triple-digit growth and an almost flawless competitive win rate, fueled by an insanely great product and by the adoption by industry leaders such as ADP, Caterpillar, Fidelity, Molina Health, Netflix, SAP and Victoria’s Secret. 

Authors of the FAIR standard, SAFE is also the leading underwriter and Technical Advisor of the FAIR Institute, a research-driven not-for-profit organization whose mission is to advance the cyber risk management profession via research, standards and education.

The FAIR Institute has been named one of the three most influential industry organizations of the last 30 years by SC Media and counts over 16,000 members with 50% of the Fortune 1000 represented. We raised over $100m from premium investors such as Sorenson Capital, Fidelity Investments, BT, John Chambers and others.

We believe in empowering individuals and teams with freedom and responsibility. We are uncomfortably transparent, autonomous & accountable; we have zero tolerance for brilliant jerks; we have an unlimited vacation policy and more. For us, our culture is our strategy - check out our Culture Deck for more details.

Position Overview:

The Vice President of Demand Generation will be responsible for developing and executing a comprehensive demand generation strategy that drives pipeline growth, customer acquisition, and revenue for our cyber risk management solutions. This leadership role requires a hands-on strategic thinker with a proven track record in demand generation, a deep understanding of B2B marketing and SaaS community management, and a passion for cyber risk management. The VP of Demand Generation will lead a team of marketing professionals and work closely with sales, product, and executive leadership to align marketing efforts with business objectives.

• Lead and develop a high-performing demand generation team to increase pipeline growth, acquire new customers, and drive cross-sell/upsell opportunities.
• Own the pipeline targets, collaborating with the marketing and sales teams to define growth plans, channel strategies, and analytics to drive new leads and expansion opportunities.
• Manage digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns.
• Develop strategies for field marketing and regional revenue growth, collaborating closely with regional sales and partner leadership to ensure targeted and impactful campaigns.
• Oversee global events to enhance brand awareness, customer loyalty, and generate new leads and opportunities.
• Create an outbound marketing strategy and account-based marketing framework aligned with sales objectives.
• Collaborate with the Partner team to develop partner marketing strategies that align with global campaign goals and drive SQL pipeline.
• Support and collaborate with the FAIR Institute to drive community learning, engagement and advocacy. Cultivate a culture of continuous testing and optimization to improve channel performance and ROI.
• Foster alignment among marketing, sales, and go-to-market teams to drive collective success.
• Collaborate with regional teams to align priorities, adjust strategies based on market conditions, and seize emerging opportunities.
• Coordinate with brand, content, growth, and product marketing teams to ensure consistent branding and targeted messaging.

• Experienced marketing leader with a track record of building and executing multi-channel go-to-market plans.
• Demonstrated leadership experience managing a Demand Gen team in a hyper-growth company that set the standard in their market category.
• Strategic thinker with excellent communication and analytical skills.
• Proven ability to drive pipeline growth and lead generation, and to leverage a community play.
• Experience in SAAS and cybersecurity/cyber risk management is preferred.
• Strong project management skills and ability to thrive in a dynamic environment.
• Results-oriented with a collaborative and customer-focused mindset.

Join our rocket ship if you want to learn, make your mark and work with incredible talent!