Experiential Tour Manager, US

An Experiential Tour Manager at Salt XC is primarily responsible for overseeing all executional details of a month-long sampling activation across various US cities. This includes managing timelines, crew and team logistics, setting up and tearing down at each venue, and ensuring that all necessary licensing and permitting are facilitated. They also act as a liaison between the back office team and field staff to ensure seamless communication and operation.

Salt XC requires proven in-field or tour management experience for the Experiential Tour Manager position. Candidates should possess strong problem-solving skills, excellent active listening, and time management abilities. Additionally, a proactive attitude, the ability to collaborate with others, and an organized approach to multitasking are essential. Experience in dealing with large groups and consumer engagement will also be beneficial.

Experiential Tour Managers at Salt XC participate in a week of in-person training starting May 20th, preparing them for the upcoming month of touring. This training equips them with the necessary skills and knowledge to successfully manage their responsibilities on the road, ensuring they are ready to tackle any challenges that may arise during the tour.

The Experiential Tour Manager role at Salt XC involves full-time travel across various US locations from mid-May through the end of June. Candidates must be able to travel domestically and adhere to all relevant COVID-19 regulations. Flexibility to work weekends and a willingness to commute to tour markets—especially in cities like Chicago, Atlanta, and Philadelphia—are expected.

Salt XC values individuals who embody their core principles: humility, dedication, originality, and a drive to make positive changes. As an Experiential Tour Manager, being a proactive team player with excellent communication and rapport-building skills is crucial. The ideal candidate will be organized, dependable, and bring a passion for enhancing consumer experiences.

To effectively manage multiple venues during an activation, it's crucial to prepare detailed logistics ahead of time, including schedules and resource allocation. Prioritizing communication within the team and with venue contacts helps anticipate and solve potential issues promptly. Using project management tools or apps can streamline the process, allowing for real-time updates as well.

Certainly! During a previous activation, we experienced a last-minute change in our venue setup due to unforeseen technical issues. I quickly convened the team, communicated the issue, and brainstormed alternative arrangements. By creatively adapting our original plan and reallocating resources, we managed to set up in time without affecting the overall event schedule.

Ensuring compliance with local regulations requires thorough research before tour stops. I always make it a point to consult with venue contacts to verify any necessary permits and licenses. Staying informed about local laws and engaging with local authorities when needed is vital to maintaining a smooth and lawful operation.

Engaging with consumers is all about creating memorable interactions. I utilize open body language, approachability, and attentive listening to encourage conversations. During activation, I often initiate discussions about the products we’re sampling, ask for feedback, and invite them to participate in brand activities. Building rapport fosters a positive consumer experience.

I approach tour scheduling with meticulous organization. I use project management tools to outline each stop, tasks, and team member assignments clearly. Maintaining a centralized calendar of activities, deadlines, and contact information enables me to keep everyone informed and aligned. Routine check-ins with the team ensure that everything stays on track.

In my previous roles, I've managed diverse teams on tour, which has involved setting clear expectations, creating a positive team culture, and fostering effective communication. Regular team meetings to discuss goals, challenges, and successes encourage collaboration and ensure everyone feels empowered and motivated throughout the tour.

Effective time management during tours starts with prioritizing tasks and setting realistic timeframes for each activity. I employ techniques such as to-do lists, blocking productivity periods, and delegating tasks to team members to streamline operations. Remaining flexible and prepared for any unexpected changes is also key to maintaining timelines.

Conflict resolution involves tackling issues head-on with empathy and open communication. I encourage team members to express their concerns and facilitate discussions to find relevant solutions. Keeping the focus on shared goals and respecting diverse perspectives helps resolve conflicts amicably, ultimately enhancing team cohesion.

The most successful element of a tour activation, in my view, is creating genuine connections with consumers. The activation becomes memorable when consumers feel engaged and valued. Tailoring experiences to their interests and providing interactive opportunities ensures that the brand leaves a lasting impression.

I’m excited about the opportunity with Salt XC because of your commitment to creating impactful consumer experiences through Experiential Commerce. The focus on teamwork and continuous improvement resonates with my values, and I'm passionate about leveraging my skills to contribute to innovative and successful activations that make a difference.