Product Marketing Manager (B2B SaaS)

Easygenerator isn’t just a company, it’s a rocketship to your career! We’re a dynamic Dutch powerhouse transforming the e-learning landscape. Our award-winning authoring tool is a game-changer, embraced by 50,000+ innovators in over 150 countries, including giants like Kellogg’s, T-Mobile, and Walmart. Imagine being part of a team that's reshaping how knowledge is shared globally! At Easygenerator, we thrive on challenges, own our successes, deliver excellence and indulge in a bit of experimentation. 

With five core locations worldwide, Easygenerator is growing quickly and we believe that our success comes from our people. Due to this growth, we are looking for a Product Marketing Manager to help us achieve our ambitious goals of expanding our presence in the global market.

We’re looking for a strategic Product Marketing Manager to drive adoption, activation, and business impact from product launches. You’ll work cross-functionally with Product, Data, and Revenue teams to connect product capabilities with customer needs—ensuring features are not just built, but fully adopted and impactful. Your work will directly influence key product success metrics like activation, engagement, and expansion.

Key Responsibilities: 

Research & Opportunity Sizing 

• Uncover adoption blockers and usage opportunities through market research, customer conversations, and product data.
• Collaborate with Revenue teams to gather insights and identify customer pain points and success patterns. 
• Map findings to potential business outcomes and shape product discovery efforts to ensure strong market fit and commercial impact.

Influence During Design & Development

• Serve as the voice of the customer and commercial teams during product development.
• Ensure product teams are aligned on the potential business impact of each feature or release.
• Shape positioning and value propositions early to prepare for impactful enablement and customer-facing narratives.  

Go-to-Market (GTM) execution 

• Develop and execute GTM strategies for feature launches to ensure alignment with business objectives. 
• Create and maintain targeted enablement for internal teams to drive usage and support expansion conversations.
• Track success through adoption metrics, engagement KPIs, and customer outcomes—and iterate based on what works.

Pillars for success: 

• Customer focus: Deep understanding of customer needs and pain points, and the ability to translate them into actionable insights. 
• Business Impact Orientation: A clear focus on outcomes—driving measurable value for the company through improved usage, engagement, and retention.. 
• Collaboration: Strong relationship-building skills to work seamlessly across teams and functions. 
• Data-Driven: Use analytics and data insights to guide decision-making and measure success. 
• Operational Discipline: Skilled in managing multiple workstreams, aligning timelines, and delivering with consistency and clarity.
• Strategic Communication: Ability to craft sharp, clear messaging for both internal and external audiences.

• 5+ years of experience in Product Marketing, Growth, or Lifecycle Marketing, in a B2B SaaS context.
• Demonstrated success in driving feature or product adoption, activation, and usage—beyond just product launches.
• Strong understanding of user research methods, experimentation, and behavioral data analysis.
• Hands-on experience with tools such as Amplitude, Mixpanel, Hotjar, UserTesting, and survey platforms like Typeform or Qualtrics.
• Familiar with working in agile environments using collaboration tools like Jira and Confluence.
• Excellent verbal and written communication skills. 
• Comfortable working independently in a fast-paced, cross-functional environment. 

​​​​​What we Offer:

• Working in a fun & international environment surrounded by a dedicated team.   
• Being part of a fast-growing scale-up environment where you can make an impact from day one. 
• Free meditation and personal therapy sessions through our esteemed partners like Calm and Openup 
• Career framework and growth coaching. 
• Develop yourself in the direction you love most. Due to our fast growth, many new opportunities are unfolding quickly 
• Hybrid working policy. (Ask us about the location-specific policies) 
• Monthly dinners
• Interchangeable Public Holiday Policy 

Who are we?
Easygenerator does more than providing the award-winning e-learning authoring tool. This is not your average SaaS company. We revolutionized the industry by challenging the status quo and making knowledge sharing easy, like never before. We’re not just building a product; we’re sculpting the future of learning. 

As the inventor of ‘Employee Generated Learning’, Easygenerator is a place to explore possibilities, obliterate boundaries and truly follow your passion.   We Challenge, we Own, we Deliver, and We Experiment to constantly improve our product to become the global category leader and aim for hyper-revenue growth each year. 

Easygenerator is a growth company that looks for team members to grow with it. We offer a work environment with a diverse and inclusive culture and an electric atmosphere for professional development. No matter the location, or the role, every EG employee shares one vision: “To make knowledge sharing easy for everyone in the world.”

If you're ready to be a key player in the sales evolution of learning, Easygenerator is the ultimate destination. Propel your sales career, make an impact, and join us in making knowledge sharing effortlessly accessible for everyone worldwide! 

Our stance on diversity & inclusion
Easygenerator is an international company, where people with diverse backgrounds are welcomed. Our diversity empowers us to innovate, build deeper connections, and help all of us become better. It is in our DNA to base professional decisions on someone’s performance and behaviour. Therefore, each employee is in control of their own growth. Qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.