Assistant Director of Communications & Marketing

The Assistant Director of Communications & Marketing at SAR High School is responsible for managing social media channels, ensuring consistent branding, overseeing website content, designing marketing materials, gathering information for school stories, and supporting various school events. This role is essential in maintaining a dynamic digital presence that supports our mission.

Candidates for the Assistant Director of Communications & Marketing role at SAR High School should possess strong communication skills, creativity in content creation, experience with social media and digital marketing, and familiarity with graphic design software. A background in education or non-profit marketing would be beneficial.

The Assistant Director of Communications & Marketing supports events at SAR High School by coordinating outreach initiatives, collaborating with faculty for media coverage, and drafting articles that highlight significant school events. The role also involves participation in planning and executing student and community events.

The salary for the Assistant Director of Communications & Marketing position at SAR High School ranges from $75,000 to $85,000, depending on the individual’s experience and qualifications. This competitive salary reflects the importance of the role within our educational community.

The Assistant Director of Communications & Marketing at SAR High School will create a variety of content including engaging social media posts, compelling website articles, promotional materials, and multimedia content for our YouTube channel. The goal is to effectively communicate the school’s mission and connect with our diverse audience.

To manage and grow SAR High School's social media presence, I would create a content calendar, focusing on engaging posts that resonate with students, parents, and prospective families. I would analyze engagement metrics to refine strategies and ensure our messaging aligns with the school’s values.

Certainly! In my previous role, I launched a campaign that highlighted student achievements through a series of video testimonials, which we shared on social media. This not only increased engagement but also fostered a stronger community connection and attracted additional interest from prospective families.

I frequently use Canva for quick design projects and Adobe Creative Suite for more complex tasks. Both tools allow me to create visually appealing materials that effectively communicate the school’s message and engage our audience.

To ensure consistent branding, I would develop a style guide that outlines our visual elements, messaging tone, and branding colors. I would apply this guide across all platforms, regularly reviewing content for alignment, and engaging relevant stakeholders to keep a cohesive narrative.

I have extensive experience managing websites, particularly using WordPress. I focus on updating content regularly, optimizing for SEO, and ensuring that the user experience is smooth and informative, with a continuous flow of engaging stories and information.

I would measure success through key performance indicators like engagement rates on social media, increased website traffic, and overall community feedback. Tracking metrics and conducting surveys would allow for ongoing adjustments to improve future campaigns.

In my last position, I worked closely with teachers and faculty to develop a series of marketing materials for an open house event. By gathering their insights and highlighting diverse aspects of our programs, we successfully drew in a large number of prospective families.

To support community outreach events, I would utilize social media teasers, email newsletters, and collaborative promotions with local organizations. Engaging storytelling focused on the event's impact would help draw interest and participation from the wider community.

I tailor my messaging based on the audience's demographics and interests. For example, when communicating with parents, I emphasize academic achievements and community values, while focusing on engaging content and social activities when speaking to students.

Current trends include increased use of video content, interactive social media campaigns, and a focus on authentic storytelling. These approaches resonate well with audiences and help convey the school’s values and community spirit.