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(USA) Manager, Marketing Planning And Strategy - Reporting Insights Enablement

Position Summary...As a Manager, Strategy and Planning on Retail Marketing Strategy & Performance, you’ll identify drivers of performance, leveraging data to and help solve complex problems to drive the greatest outcomes for our business, brand and customer.What you'll do...Manager, Strategy and Planning – Retail Marketing Strategy & PerformanceAre you excited by digital marketing and understanding the of drivers of strong outcomes?Are you energized by digging into data to build insights and recommendations?Are you curious and have a drive for continuous improvement?This just might be the right next challenge for you!About Walmart MarketingNamed Ad Age’s Marketer of the Year in 2022, you’d join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.Walmart Marketing team is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.For this role, we prefer you live within driving distance to our hub in Bentonville, AR or Hoboken, NJ. We currently spend 3 days in the office per week, with flexibility.About Retail Marketing Strategy & PerformanceRMSP sits at the center of one of the best Marketing Teams in the world! We are an experienced team of Marketers who act as the connector between Marketing and cross-functional partners in• Thoughtful, integrated strategic planning: short term and long term,• Defining & articulating unified goals for Marketing strategies that evolve with the changing landscape, and align to company and business objectives, and• Clearly demonstrating how we deliver for our Customer, Brand and Business – and the levers that drive.What You’ll Do:As a Manager, Strategy and Planning on Retail Marketing Strategy & Performance, you’ll identify drivers of performance, leveraging data to and help solve complex problems to drive the greatest outcomes for our business, brand and customer.• Developing insights from channel / performance data; diagnose and pin-point actions, and metrics to continue to grow, influence and enhance effectiveness of channel performance• Reporting and monitoring dashboards across multiple channels and categories; recommend improvements to optimization methodologies based on performance reports.• Collaborating with digital marketing teams, Marketing leaders and cross-functional teams across the organization to understand digital marketing plans/ programs and performance.• Supporting annual and monthly forecasting processes including data collection, analysis and model improvement• Advising on and partnering with various internal teams to improve processes, identify opportunities, and scale best practice and governance and driving continual assessment• Creating and helping to scale best-in-class efficient workflows, routines, processes and timelines, embedding operational excellence into everything you do• Demonstrating the ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary• Assertive, adaptable and demonstrates initiative in a fast-paced environment with competing prioritiesYou'll make an impact by:• Analytical and process-oriented, comfortable making data-driven decisions• You use data and insights to make informed and impactful decisions and you have the acumen to translate complex data into actions and improvements• Understanding activation across key digital marketing programs driving incremental sales, traffic, and customer acquisition and retention programs.• Relentlessly contributing to a high-performance culture driving operational excellence for a set of strategic objectives and key results across multiple marketing priorities• You believe in and prioritize the collective success of the team and are quick to jump in, help, mentor, and coach your fellow team members• Building strong relationships of trust and collaboration, ensuring the needs of the Marketing team and Marketing’s cross-functional partners are met• Ensuring resolution of critical issues impeding progress and/or limiting the team’s ability to streamline, simplify, or work smarter• Identifying and solving complex problems across varying and multiple workstreams with inter-connected parts• Focusing on daily progress towards a simpler, more streamlined way of working togetherYou'll sweep us off our feet if:• You have knowledge of the digital media landscape and underlying technologies.• You have excellent analytical skills. You run towards new technology solutions and are expert at Microsoft Office tools, and familiar with Tableau and Workfront• You are strategic, with a curious mindset, applying critical thinking to uncover and solve business problems• You have effective project management skills and ability to multitask under tight deadlines• You are a strong verbal and written communicator• You're an innovator, a planner at heart• You’re a master at solving complex challenges• You’re comfortable influencing others, managing stakeholders, getting buy-in from leadership, and holding contributors accountable• You integrate test-and-learn, agile, and continuous improvement practices into the day-to-day work• You’re energized by removing barriers, finding win-win solutions to challenges and are ready to help build the future of retailHow you’ll thrive at Walmart:• Performance-based incentive awards• 401k with company match• Discounted employee stock purchase plan• Paid parental leave,• New surrogacy & adoption benefits• Unlimited Flex Time Off• Working alongside a diverse group of collaborative and innovative team members• Opportunity for growth and development across several areas of the Fortune 1 organization• And much more!At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.‎‎‎You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.‎For information about PTO, see https://one.walmart.com/notices.‎‎Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.‎Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.‎For information about benefits and eligibility, see One.Walmart.‎Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$186,000.00‎Bentonville, Arkansas US-09401:The annual salary range for this position is $80,000.00-$155,000.00‎‎‎‎‎‎‎‎‎‎Additional compensation includes annual or quarterly performance bonuses.‎Additional compensation for certain positions may also include:‎‎- Stock‎‎Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'experience in marketing or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Marketing or related fieldMasters: Business AdministrationPrimary Location...221 River St, Hoboken, NJ 07030, United States of America
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What You Should Know About (USA) Manager, Marketing Planning And Strategy - Reporting Insights Enablement, Walmart

Join Walmart as a Manager, Marketing Planning And Strategy - Reporting Insights Enablement, and immerse yourself in the vibrant world of retail marketing! Based in Valley Stream, NY, this dynamic role is tailor-made for someone who thrives on tackling complex challenges with innovative solutions. In this position, you'll be diving into valuable data to identify performance drivers that fuel our brand and customer experience. What’s not to love about a role where every day presents an exciting opportunity to dissect information, propose actionable insights, and collaborate with a brilliant team? You’ll take the lead in reporting and monitoring dashboards, fine-tuning our marketing strategies, and ensuring we're always a few steps ahead in this fast-paced environment. Your innate curiosity and analytical mindset will be your guiding stars as you explore the digital marketing landscape and leverage your findings to create a lasting impact. Being part of Walmart Marketing means joining a trailblazing team that was named Ad Age’s Marketer of the Year in 2022, renowned for redefining shopping experiences through creativity and strategic insights. If you're ready to drive business performance while fostering teamwork and innovation, this could be your perfect next challenge. Let's build the future of commerce together at Walmart!

Frequently Asked Questions (FAQs) for (USA) Manager, Marketing Planning And Strategy - Reporting Insights Enablement Role at Walmart
What are the main responsibilities of the Manager, Marketing Planning And Strategy at Walmart?

As the Manager, Marketing Planning And Strategy, you will focus on identifying performance drivers through data analysis, monitoring dashboards across various channels, and collaborating with digital marketing teams to enhance marketing strategies. Your role involves continuous assessment and optimizing methodologies to improve performance, making you a key player in driving Walmart's marketing strategy.

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What qualifications are needed for the Manager, Marketing Planning And Strategy position at Walmart?

To qualify for the Manager, Marketing Planning And Strategy role at Walmart, candidates must hold a Bachelor’s degree in Business, Marketing, Communications, or a related field with at least one year of experience in marketing. Alternatively, five years of experience in a similar field can suffice. A Master’s in Business Administration is a preferred qualification that can further strengthen your application.

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What skills are essential for success as a Manager, Marketing Planning And Strategy at Walmart?

Success in the Manager, Marketing Planning And Strategy position at Walmart requires excellent analytical and problem-solving skills, project management skills, and a comfort with data-driven decision-making. You should be adept at influencing stakeholders and possess strong communication skills. Familiarity with analytical tools such as Tableau along with an understanding of digital media landscape will also contribute greatly.

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What opportunities for growth does the Manager, Marketing Planning And Strategy position at Walmart offer?

Working as a Manager, Marketing Planning And Strategy at Walmart opens numerous avenues for career advancement. The position allows you to collaborate with diverse teams, develop your marketing expertise, and contribute to innovative marketing solutions. The expansive resources and training programs at Walmart promote continuous development, helping you reach your professional goals.

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What can candidates expect from the work environment as a Manager, Marketing Planning And Strategy at Walmart?

Walmart prides itself on a collaborative and dynamic work environment for the Manager, Marketing Planning And Strategy role. Candidates can expect a blend of in-office and flexible work arrangements, along with a supportive culture that encourages innovation and teamwork. You'll be surrounded by creative thinkers who are driven to exceed customer expectations and push the envelope in retail marketing.

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Common Interview Questions for (USA) Manager, Marketing Planning And Strategy - Reporting Insights Enablement
Can you describe a successful marketing campaign you've managed?

In your answer, highlight your role in the campaign, the strategies used, the data analysis process, and the outcomes achieved. Detail how you measured success and what insights you gained for future campaigns.

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How do you prioritize tasks in a fast-paced marketing environment?

Discuss your approach to prioritization, including any frameworks or tools you use. Mention how you evaluate urgency and importance to ensure strategic objectives are met while maintaining flexibility.

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What methods do you use for data analysis in marketing?

Explain your experience with analytical tools and techniques. Discuss how you translate data into actionable marketing strategies and give examples of how you've utilized data to drive campaign success.

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How do you adapt your strategies based on market changes?

Share your approach to staying abreast of market trends and consumer behaviors. Highlight your process for reevaluating and adjusting strategies to remain competitive, including examples from your experience.

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Can you give an example of a complex problem you solved?

Describe a specific challenge you faced in your previous marketing roles, your thought process in tackling it, and the ultimate resolution. Focus on the analytical skills and creativity you employed to overcome the hurdle.

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How do you collaborate with cross-functional teams?

Talk about your experience working with teams from different departments. Emphasize your communication skills and how you ensure alignment on goals and expectations for successful project execution.

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What’s your approach to developing insights from performance data?

Describe your analytical process, from collecting data to identifying trends. Discuss how you translate insights into marketing strategies that enhance performance.

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How do you handle feedback and criticism in your marketing campaigns?

Share your perspective on constructive feedback. Provide examples of how you’ve integrated feedback into your work to enhance results and foster collaboration with your team.

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How do you measure the success of a marketing strategy?

Discuss the key performance indicators (KPIs) you use to evaluate success. Explain how you take learnings from analytics to refine future strategies based on performance metrics.

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What tools are you familiar with in digital marketing?

List the digital marketing tools you are proficient in, such as Tableau, Adobe Creative Suite, or Google Analytics. Discuss how each has been integral to your previous marketing strategies.

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