Demand generation specialist

Marketing Specialist - Demand Generation (Hybrid)Requisition ID 20061910 Primary Location - Country United States Visa Sponsorship No Travel Requirements Up to 25%This hybrid position is based in Cary, NC.*JMP, a subsidiary of SAS, is committed to empowering scientists and engineers via our world-class family of statistical software products.For over 30 years, JMP has enabled customers to speed new drugs to market, to design better products and processes, and to figure out how to restore ecosystems.Advancements are made when brilliant people use JMP statistical discovery software to see what they’ve not seen before. If you are a problem solver, a connector, and someone who enjoys helping others, then you might just be the next person to join this dynamic, growing, and global team.About the jobAre you a creative and results-driven demand generation marketer? Do you enjoy developing and executing comprehensive marketing campaigns designed to drive high-quality leads and maximize revenue?Do you have a deep understanding of lead generation tactics, performance marketing, and data analytics. If so, this role may be great for you!Our America’s Field Marketing Team is looking for a Marketing Specialist to help attract new users to JMP software. As a key member of the team, you’ll be a self-starter who can work both independently and collaboratively, be self-motivated, be highly adaptable, and be flexible to change direction when needed.Our new team member will possess the hunger to make a difference and a positive attitude that contributes to our team first environment.If this describes you, we will be thrilled to discuss the role with you!Key Responsibilities• Designs, implements, and manages multi-channel marketing campaigns to drive qualified leads into the sales pipeline including the creation of targeted landing pages, emails, events, social media ads, paid ads, and compelling calls-to-action.• Performs A / B testing on various campaign elements (subject lines, calls-to-action) to identify what drives the best results and uses this data to optimize campaign effectiveness.• Monitors, analyzes, and reports on the performance of demand generation campaigns using key performance indicators such as lead conversion rates, cost per lead, and return-on-investment.• Plans and executes online webinars to generate leads and support global marketing mission of building brand awareness within the Americas region.Promotes through various channels to increase audience reach.Identifies new users that are most likely to benefit from JMP software and tailors marketing strategies to help drive demo downloads amongst this audience.May leverage, enhance, or adapt content for new users.• Creates a nurturing plan for existing nurture active leads in the Americas region with the goal to meet them where they are at and re-engage.• Leverages technology platforms to streamline processes and track lead progress.• Facilitates meetings and discussions with an extended team of specialists, marketers, subject matter experts, and other constituents to define the appropriate content and strategies.• Works closely with the sales, product, and creative teams to ensure alignment between marketing initiatives and business objectives.Provides insights and feedback to continuously improve campaign strategies.Leads partnerships with third-party advertisers that complement JMP and positively influence our target industries.Additional Responsibilities• Provides guidance for digital marketing strategy, deployment, and optimization for JMP• Provides recommendations to resolve complex business problems.• Responsible for operations and logistics of marketing activities, events and / or campaigns in accordance with the demand generation marketing plan.• Proactively shares best practices at the regional levelKeys to Success• Considerable knowledge of marketing concepts including content marketing, online events, digital marketing, and email marketing strategies.• Excellent written, verbal, and visual communication skills with the ability to effectively communicate with a wide variety of audiences at various stages of the customer journey.• Ability to work independently and part of a team.• Good organizational, project management and facilitation skills.• Excellent understanding of demand generation concepts and sound proficiency in key internal and external software applications• Proven track record of successfully managing and executing demand generation campaigns across multiple channels.• Ability to understand and translate complex technical information to internal and external audiences.• Strong analytical skills with the ability to interpret data and generate actionable insights.• Creative thinker with a proactive approach to problem-solving and campaign optimization.EducationA degree in marketing, business, computer science, or related discipline.ExperienceA minimum of 5 years of experience in B2B marketing (software industry is preferred). Experience in demand generation, performance marketing, or a related role and with a variety of technology platforms including ZoomInfo, Salesforce, LinkedIn, and HubSpot.World-Class BenefitsHighlights include...• Comprehensive medical, prescription, dental and vision plans.• Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. There's a pharmacy too! Not local to HQ?The pharmacy will ship prescriptions for no additional charge!• An industry-leading 401k plan.• Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.• Volunteer Time Off, parental leave and unlimited paid sick days.• Generous childcare benefits for all full-time employees.Diverse and InclusiveAt SAS and JMP, it’s not about fitting into our culture it’s about adding to it. We believe our people make the difference.Our diverse workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers.Our commitment to diversity is a priority to our leadership, all the way up to the top; and it’s essential to who we are.To put it plainly : you are welcome here.Last updated : 2024-09-04