Performance Marketing Manager

As a Performance Marketing Manager at Trezor, you’ll be at the helm of our paid media campaigns across multiple platforms, including Meta Ads and X Ads. Your main duties will involve managing and optimizing these campaigns to boost e-commerce sales for our hardware wallets. You'll collaborate closely with creative teams to craft compelling ad creatives and oversee the performance of external agencies to ensure alignment with our business goals.

To thrive as a Performance Marketing Manager at Trezor, you should have at least 2 years of experience in performance marketing with a focus on paid social advertising. Familiarity with e-commerce growth strategies and optimization for return on ad spend (ROAS) is crucial. Strong analytical skills and experience working with external agencies can significantly enhance your effectiveness in this role.

At Trezor, we value continuous learning and professional development. As a Performance Marketing Manager, you’ll have a dedicated budget for training programs, courses, and workshops of your choice, ensuring you stay at the forefront of marketing trends and practices. We believe that investing in our team’s growth not only benefits the individual but also enhances the overall success of Trezor.

Trezor promotes a flexible working environment where you can establish a balance between home and office work. Enjoy the comfort of a modern office equipped with leisure facilities and a culture that values both productivity and personal well-being. Our goal is to create an enjoyable work experience that allows you to thrive professionally while maintaining your personal commitments.

A Performance Marketing Manager at Trezor should be well-versed in various advertising platforms, particularly Meta Ads, X Ads, and Microsoft Ads. Familiarity with analytics tools to track campaign performance and reporting, alongside an understanding of e-commerce platforms and market trends, will help you excel in your role and contribute to our marketing success.

Certainly! When answering this question, highlight specific campaigns you've managed, detailing the platforms used—like Meta Ads or X Ads—and the outcomes achieved, such as increased sales or improved ROI. Focus on the strategies you implemented for campaign optimization and what tools or data you leveraged to understand the campaign performance.

To optimize a campaign, I start by conducting a thorough analysis of the existing data. This includes assessing metrics such as click-through rates, conversion rates, and ROAS. Based on this analysis, I adjust targeting settings and ad creatives. I also keep an eye on market trends that could influence campaign performance and adapt strategies accordingly.

I actively engage with marketing communities, attend workshops, and follow industry leaders on social media. Regularly reading marketing blogs and participating in webinars also helps me stay informed. Sharing knowledge with my team and discussing trends ensures we remain competitive and innovative.

Sure! One challenging campaign faced low engagement initially. I analyzed the creatives and discovered the audience targeting wasn't aligned with our strategy. I redefined our target audience, adjusted the ad visuals and messaging, and upon re-launch, we saw a significant increase in engagement and conversions.

Key metrics I focus on include conversion rates, click-through rates, and return on ad spend (ROAS). Depending on the campaign's objectives, I also consider customer acquisition cost and engagement metrics. These insights help guide future marketing strategies and budget allocations.

Collaboration with creative teams is crucial for campaign success. I maintain open communication to align marketing objectives with creative output, providing insights on what resonates with our audience. Regular feedback sessions and brainstorming meetings help us produce high-performing assets that drive results.

In my previous roles, I managed large advertising budgets by strategically allocating funds across different campaigns and platforms. I regularly monitored performance to ensure optimal spend based on ROI and adjusted budgets as necessary to capitalize on successful campaigns while minimizing waste.

I utilize a mix of analytics tools like Google Analytics, Facebook Ads Manager, and other platform-specific analytics to track campaign performance. I rely on reporting dashboards to visualize data trends and help derive insights that inform our advertising strategies.

When faced with tight deadlines, I prioritize tasks by significance and ensure clear communication within my team regarding expectations. I stay organized using project management tools and remain adaptable to shifts in strategy, keeping my focus on delivering high-quality work efficiently.

I am drawn to Trezor because of its innovative approach to cryptocurrency and commitment to user experience. I admire the dedicated team and believe my expertise in performance marketing can significantly impact the company's growth goals. I am excited about the opportunity to work in a dynamic, forward-thinking environment.