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Director, Customer Marketing Central Europe

SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.

This Customer Marketing Director will join as a commercial leader on our Central Europe (CE) management Team. With day-to-day strategic, operational and P&L responsibility, you will work together with the CE Management Team and cross-functionally with internal stakeholders to drive profitable growth for the Central Europe business. This role offers an excellent opportunity to shape the future of our categories and brands, beloved by consumers all around the world.

**This role is in the Erkrath Office**

Essential Duties and Responsibilities include:

  • Leading and coaching the customer marketing team (22 employees in 5 countries) to deliver business objectives and delight the target consumers.
  • Developing comprehensive category and business growth strategies through annual plans that drive profitable shares growth.
  • Driving the P&L and budgets for each country and category, managing risks and opportunities.
  • Contribute to the S&OP process with insights and strategic direction about our categories’ growth
  • Energetically championing the growth agenda, including product innovation, activation plans and portfolio strategy.
  • Drive alignment between customer marketing, category management and sales on category and channel strategies and plans

Required Skills / Experience / Competencies:

  • Bachelor's Degree in economics or business related and 10+ years of relevant business experience
  • Strong FMCG industry experience and proven success in delivering growth.
  • Exceptional people leadership skills, with a track record of developing, building and engaging effective teams.
  • Strong interpersonal and collaboration skills, communication and influencing in matrix-based organizations.
  • Excellent strategic and analytical thinking, with the ability to handle multiple priorities.
  • Demonstrates resiliency and agility, and readily adjusts plans in the face of obstacles or new ideas that add value
  • Clear and demonstrated ability to translate consumer and brand insights into compelling, exciting and sellable narratives.

JOB REQUIREMENTS

  • Full-time position.
  • Regular business hours - Eligible for remote work once per week
  • This role is eligible for domestic relocation

Inclusion & Diversity 

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age, and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive, and supportive work environment where all people can thrive.  

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.  

Average salary estimate

$90000 / YEARLY (est.)
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$80000K
$100000K

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What You Should Know About Director, Customer Marketing Central Europe, SCJ

At SC Johnson, we cherish the talent and passion of our team members, especially in our Director of Customer Marketing role in Central Europe. This position, based in our Erkrath office, allows you to be a key player in shaping the future of our beloved brands, like Raid®, Glade®, and Ziploc®. With over 130 years of leadership and innovation, we're looking for a commercial leader who can drive profitable growth across multiple countries in Central Europe. Collaborating closely with the CE Management Team, you'll take charge of strategic, operational, and P&L responsibilities while leading a talented customer marketing team of 22 across five countries. Your mission? Develop comprehensive business growth strategies, manage budgets, and drive alignment among various teams to champion our growth agenda. With a Bachelor’s degree and more than 10 years of experience in the FMCG sector, you’ll possess exceptional leadership skills and a strong ability to translate consumer insights into compelling marketing narratives. Join us in making a positive impact not just for our business but for consumers and the planet as well. Excited about this opportunity? We can’t wait to meet you and explore how you can contribute to our dedicated team of Wave Makers and Go Getters!

Frequently Asked Questions (FAQs) for Director, Customer Marketing Central Europe Role at SCJ
What are the responsibilities of the Director, Customer Marketing at SC Johnson?

The Director of Customer Marketing at SC Johnson holds a vital role in driving profitable growth and managing the P&L responsibilities for the Central Europe region. Key responsibilities include leading a customer marketing team, developing comprehensive business growth strategies, and collaborating with various stakeholders to ensure alignment across marketing, sales, and category management.

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What qualifications are required for the Director, Customer Marketing position at SC Johnson?

To qualify for the Director, Customer Marketing position at SC Johnson, candidates need a Bachelor’s degree in economics or related fields and at least 10 years of relevant experience in the FMCG industry. Strong leadership skills, analytical thinking, and the ability to effectively communicate and influence in a matrix-based organization are also essential for this role.

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What is the work culture like at SC Johnson for the Director, Customer Marketing?

SC Johnson promotes a diverse and inclusive work culture where every team member is valued. The company champions collaboration and supports ongoing personal and professional development, making it an ideal environment for a Director, Customer Marketing to thrive while implementing innovative strategies for growth.

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What does the growth strategy entail for the Director, Customer Marketing at SC Johnson?

As the Director, Customer Marketing at SC Johnson, you will be responsible for developing and executing comprehensive growth strategies that not only drive profitable market share but also align with the overall vision of the company. This includes product innovation, activation plans, and portfolio strategies tailored to consumer needs.

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Is remote work an option for the Director, Customer Marketing position at SC Johnson?

Yes, the Director, Customer Marketing position at SC Johnson offers the flexibility of remote work once a week, while the role primarily requires you to be based in the Erkrath office for strategic collaboration and team leadership.

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Common Interview Questions for Director, Customer Marketing Central Europe
What strategies would you implement as the Director of Customer Marketing at SC Johnson?

In this role, I would develop a customer-centric strategy focused on consumer insights and behavior. I would analyze market trends and behavioral data to create targeted marketing campaigns, ensuring alignment with our brand objectives while driving P&L growth.

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How would you lead and motivate your team as a Director of Customer Marketing?

To effectively lead my team, I would prioritize open communication, set clear goals, and encourage collaboration. I believe in recognizing achievements and providing consistent feedback, allowing team members to feel empowered and engaged in our collective mission.

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Describe a time you drove category growth in your previous experience.

In my previous role, I analyzed market data to identify growth opportunities within a specific product category. By implementing targeted marketing strategies, including promotions and consumer engagement initiatives, we achieved a substantial increase in market share within one fiscal year.

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How do you manage P&L responsibilities effectively?

I focus on meticulous financial planning and regularly review performance metrics. By managing costs and assessing market opportunities, I can make informed decisions that lead to profitable growth while ensuring alignment with our overall business strategy.

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What is your approach to cross-functional collaboration?

My approach to cross-functional collaboration involves actively engaging with different teams, such as sales and category management, to align strategies. I believe in fostering a culture of teamwork by hosting regular meetings to share insights and progress updates.

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How would you handle obstacles that arise in executing your marketing strategies?

When faced with obstacles, I remain adaptable and resilient. I gather my team's insights and brainstorm alternative solutions while keeping our end goals in focus, allowing us to pivot quickly while maintaining the integrity of our strategies.

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Can you provide an example of how you have utilized consumer insights in marketing decisions?

Absolutely! I once conducted focus groups to gather consumer feedback on a new product concept. The insights gained shaped our marketing campaign and product refinement, leading to a successful launch that resonated well with our target audience.

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What qualities do you believe are essential for a successful Director of Customer Marketing?

Key qualities include strong leadership, strategic thinking, an understanding of consumer behavior, and the ability to foster teamwork across departments. Being adaptable and resilient is essential to navigate the dynamic nature of the FMCG industry.

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How do you prioritize projects in a fast-paced environment?

I prioritize projects by assessing their potential impact on business goals and timelines. I utilize project management tools to stay organized and ensure open communication with my team to address urgent tasks effectively while keeping long-term objectives on track.

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What excites you about working for SC Johnson as a Director of Customer Marketing?

I am thrilled about the opportunity to work at SC Johnson because of its commitment to sustainability and innovation. I admire the company's dedication to its core values and believe I can make a meaningful impact in shaping the future of its iconic brands.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 11, 2025

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