Experience Product Marketing Manager

As an Experience Product Marketing Manager at Samsung Electronics America, you'll lead the go-to-market strategy for Samsung Health, manage the product roadmap, and ensure user growth and retention. You'll collaborate with various teams across the company, analyze market data, and gather customer feedback to inform product decisions and marketing strategies. Your role will be pivotal in coordinating the launch of new products and fostering interdepartmental collaboration to ensure timely execution.

To thrive in the Experience Product Marketing Manager role at Samsung, you'll need at least a Bachelor’s degree in Business, Technology, or a related field, complemented by 6+ years of relevant experience. Exceptional communication skills, advanced proficiency in Microsoft applications, and solid financial acumen are essential. If you hold a Master's degree or have experience in tech companies, that's even better, as we're seeking a versatile professional who can navigate the nuances of the industry.

At Samsung Electronics America, collaboration is key. As an Experience Product Marketing Manager, you'll interact with various departments like marketing, finance, product development, and customer support, as well as engage with senior leaders. Your ability to coordinate and facilitate teamwork across these units will be critical in driving alignment and achieving shared goals for the Samsung Health product line.

In the role of Experience Product Marketing Manager at Samsung Electronics America, strong project management skills, attention to detail, and an analytical mindset are crucial. You should also be a self-starter with excellent communication abilities, adept at both verbal and written forms. Familiarity with financial metrics and market research will help you craft compelling strategies while assisting in the successful launch of new products.

The Experience Product Marketing Manager role at Samsung Electronics America stands out due to its focus on innovation within the digital health sector. Not only will you manage impactful strategies and engage with various stakeholders, but you'll also contribute to pioneering health solutions that simplify and enhance user experiences. This role encapsulates both creative and analytical demands, ensuring varied and exciting work every day!

When answering this question, focus on your previous roles in product marketing, emphasizing specific strategies you implemented and their outcomes. Highlight any relevant experience within the tech or health industries, as well as your understanding of market dynamics, user needs, and collaborative cross-functional processes.

Discuss specific methods you've used to collect and analyze VOC, such as surveys, interviews, or focus groups. Highlight your ability to translate this feedback into actionable insights for product development, ensuring changes align with customer expectations while also adhering to strategic goals.

Provide a detailed strategy that may include targeted marketing campaigns, partnerships with health organizations, content creation for user engagement, and leveraging analytics to track user behavior and preferences. Discuss how you would collaborate with different teams to gain buy-in and execute these strategies effectively.

Be prepared to explain the situation, the specific goals, and the steps you took to develop and implement the strategy, including collaboration with other teams. Describe the results you achieved and what you learned from the experience. This shows your ability to contribute effectively to product launches.

Discuss specific project management tools you have used, such as Trello, Asana, or Microsoft Project, and your familiarity with metrics for tracking the success of product launches. Emphasize how these tools have helped you stay organized and aligned with cross-functional teams.

Explain your approach to prioritization, possibly using frameworks like Eisenhower Matrix or MoSCoW. Illustrate how you balance urgent and important tasks while ensuring alignment with overall business objectives and communicating effectively with all stakeholders.

Talk about the methods you have employed to conduct market research, such as competitor analysis or consumer segmentation. Discuss how you’ve used this research to influence product strategy and prioritize features based on market demand and user needs.

Describe specific techniques you implement to encourage open communication and teamwork, such as regular check-ins, shared goals, and collaborative tools. Providing a clear understanding of your management style will showcase your ability to navigate cross-departmental dynamics effectively.

Be prepared with a real-world example where you faced challenges, detailing what the issue was, how you approached it, and what the outcome was. Highlight your problem-solving skills and ability to learn from experiences, emphasizing your adaptability.

Convey your passion for innovation in the tech industry and how Samsung’s commitment to excellence and customer experiences resonates with your professional goals. Express your excitement about working with cutting-edge products and contributing to a brand that values teamwork and diversity.