Senior B2B Marketing Manager (Rotterdam)

As a Senior B2B Marketing Manager at this innovative travel platform, your responsibilities include aligning marketing strategies with growth objectives, leading content execution across multiple formats, and driving media strategies that boost acquisition, engagement, and retention. Collaborating with Sales, Product, and Data teams, you’ll ensure a cohesive approach to market positioning while providing insights to executives and identifying new growth opportunities through market research.

To qualify for the Senior B2B Marketing Manager position at this AI-powered travel platform, candidates should possess a minimum of 5 years of experience in B2B SaaS Marketing, with at least 1 year in a managerial role. A strong background in content marketing, especially in text-based content creation, is vital. Proficiency in digital marketing channels and tools like Google Analytics and HubSpot is required, along with a C1+ level of English and a degree in marketing or journalism.

Joining this rapidly growing AI-powered travel platform as a Senior B2B Marketing Manager opens numerous pathways for professional advancement. As the company expands its reach within the travel industry, you will have the opportunity to lead initiatives, gain exposure to different marketing functions, and take on managerial responsibilities that can propel your career forward. The supportive work environment encourages personal growth, enabling you to develop your skills and evolve as a leader.

The AI-powered travel platform promotes a healthy work-life balance for its Senior B2B Marketing Manager by offering a hybrid working model. This allows you to work 2 days in the office and 3 days from home, providing flexibility to manage personal responsibilities alongside your professional duties. Additionally, the company's commitment to paid vacation days and public holidays further enhances your overall well-being.

As a Senior B2B Marketing Manager at this leading AI-powered travel platform, you will enjoy a tailored, competitive salary based on your experience, a commuting allowance for the days you work in the office, and a friendly, multicultural work environment. Plus, the company offers paid vacation days, Dutch public holidays, and numerous opportunities for professional development, making it an excellent place to grow your career.

When answering this question, demonstrate your understanding of the company’s growth goals and current marketing strategies. Discuss specific tactics such as content marketing, social media outreach, or paid advertising that can enhance brand visibility and client engagement, while emphasizing measurable KPIs to track success.

Highlight your proficiency in digital marketing channels such as SEO, SEM, and social media. Provide specific examples from your previous roles where you've successfully developed and executed campaigns that improved brand reach and engagement. Discuss the tools you've used, like Google Analytics and HubSpot, to measure and optimize campaign performance.

Emphasize your teamwork skills by discussing how you facilitate open communication with Sales and Product teams to align marketing and business objectives. Share examples of successful collaborations that led to improved outcomes, showcasing your ability to bridge skill gaps and promote collaborative growth.

Discuss key metrics such as customer acquisition cost (CAC), customer lifetime value (CLV), lead conversion rate, and referral rates. Explain how these metrics help gauge the effectiveness of your marketing strategies and their alignment with overall business goals in the B2B SaaS context.

Share details about a specific marketing campaign you led, including the goals, strategies implemented, and measurable outcomes. Focus on qualitative and quantitative results, including any lessons learned that you can apply to future campaigns as a Senior B2B Marketing Manager.

Highlight your approach to developing and maintaining brand guidelines that encompass tone, voice, and visual elements. Explain the importance of cross-team collaboration in sharing these guidelines and provide examples of how you’ve successfully implemented consistent messaging in past roles.

Discuss project management tools and marketing automation platforms you’ve used, such as HubSpot, Asana, or Trello. Explain how these tools help streamline collaboration, track progress, and optimize marketing efforts in a fast-paced environment, ensuring your team stays organized and focused.

Discuss methodologies you use for market research, such as surveys, competitor analysis, and customer feedback. Highlight your analytical skills in interpreting data and deriving actionable insights that can help shape marketing strategies and identify growth opportunities in the B2B landscape.

Share your leadership style and how you focus on goal setting, mentorship, and team development. Provide examples of how you have successfully led teams to achieve targets and fostered a positive environment that encourages professional growth among team members.

Show your enthusiasm for the brand's innovative approach to business travel. Discuss how your values align with their mission to simplify travel for companies and how your experiences and skills make you a perfect fit for driving their marketing initiatives forward.