Senior Demand Generation Manager EMEA - job 2 of 2

About the role:

Hopin is seeking a B2B demand marketing leader responsible to generate predictable demand for our sales team in EMEA. We are looking for a data-driven, yet innovative marketer to plan, implement, and optimize digital and offline channels. If you are a modern marketer with strong leadership skills who can successfully implement and optimize demand marketing programs, this is the outstanding opportunity you have been waiting for.

What you'll do:

• Plan, develop, complete, and measure demand programs across a mix of search, social, direct mail, email, webinars, content, direct response, field, and events.
• Work with marketing managers and content managers to resolve messaging and content to improve message efficiency.
• Implement a culture of testing to continuously improve campaigns and program results.
• Report on the digital program and event performance, making recommendations for future improvements based on test results, customer input, and your own creative ideas.
• Actively apply standard methodologies and previous campaign performance knowledge to optimize digital and field campaigns to achieve pipeline and revenue metrics.
• Partner with marketing operations to ensure all processes and tools are set up as required to support the demand plan.

About you:

• 4+ years of successful demand generation experiences in B2B software organizations
• 3+ years of demand marketing responsibility for an assigned territory or region
• Strong background in B2B demand generation, marketing automation, and digital optimization
• Experience managing projects across functional areas and departments/workgroups
• Strong understanding of demand creation, customer lifecycle/championing marketing, segmentation, and testing strategies
• Self-motivated and willing to chip in to a strong team environment
• Strong social skills, proven success in collaborating with cross-functional teams
• Candidates with German language skills are preferred

The Offer:

• Competitive salary
• Fully remote, global team
• Flexible schedules
• Laptop assigned, Mac or Dell (Windows)
• Health Insurance Support
• Parental Leave
• Monthly Wi-Fi stipend
• $800 USD for Home-Office set up
• $1500 USD for Learning & Development