Job details

Senior Influencer Campaign Planner

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies in the US to the top of the list. We also want to provide an environment where you can do the best work of your career.

Pattern is the premier partner for global ecommerce acceleration and is headquartered in Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. More than 100 global brands—like Nestle, Sylvania, Kong, Panasonic, Sorel, Skullcandy, and Popsockets—rely on Pattern's global ecommerce acceleration platform to scale their business around the world. We place employee experience at the center of our business model and have been recognized as one of America's Most Loved Workplaces®.

The Senior Influencer Campaign Planner will hold a pivotal role within Pattern’s Current Technologies business line, which offers tech-enabled influencer marketing solutions to brands. The Planner will be an experienced influencer marketing operator who has constructed a variety of creator programs to serve different business needs and brand use cases. Leveraging this expertise, this hire will work across Current’s sales pipeline to understand prospective client needs and package Current’s tech and services offerings appropriately for each deal. A successful candidate will have high empathy for client pain points, in order to develop the right creator-driven solutions that will increase Current’s sales velocity and success rate.

Frequently Asked Questions

What is a day in the life of a Senior Influencer Campaign Planner?

Partner closely with Current sellers to build out appropriate influencer SaaS and service plans for their opportunities
Model Current’s service costs, based on established business rules, to ensure deal compliance with profitability targets
Work cross-functionally with Current and Pattern service delivery teams to vet out unique client requests and facilitate post-sale execution handoffs
Draft and templatize pitch decks to outline client-tailored influencer plans and support sellers to complete other RFP deliverables
Coordinate with media teams – both internal and client-referred – to develop appropriate paid amplification strategies around Current’s influencer content
Present at key pitches and serve as an influencer domain expert throughout the sales process

What will I need to thrive in this role?

5+ years of experience in influencer marketing, preferably with experience across affiliate-based and fixed-fee programs
Strong paid media fluency and experience integrating influencer content within paid social strategies
History of successful partnership with highly tenured sellers within a marketing services business
Highly polished and professional communication style – able to present a digital marketing plan to a CMO-level audience
Successful examples of tailoring influencer campaigns to eCommerce objectives (across D2C, Amazon or other significant marketplaces)
Experience building or managing longer-term (1 year+) brand ambassador programs is a plus
High competence in digital marketing measurement and ROI/ROAS calculations
Team player who is skilled at building connections across teams and organizational functions

What is the team like?

This is an individual contributor position and the sole sales planning role within Current, with an opportunity to build a team in time, with success and revenue growth. The role reports to the Current VP of Strategy and Operations and works closely with established sales, client service and media teams within the company. The Current team is lean, entrepreneurial and results-oriented. You will collaborate regularly with other members of the Pattern org to implement and improve more effective and efficient sales processes.

Sounds great! What’s the company culture?

We are looking for individuals who are:

Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

An initial phone interview with Pattern’s talent acquisition team
A video interview with the hiring manager
Onsite interviews with a group of department leaders
Reference calls
Executive review
Offer

How can I stand out as an applicant?

Be prepared to talk about professional accomplishments with specific data to quantify examples
Be ready to talk about how you can add value and be the best addition to the team
Focus on mentioning how you would make a difference at Pattern
Be prepared to talk about any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include

Unlimited PTO
Paid Holidays
Onsite Fitness Center
Company Paid Life Insurance
Casual Dress Code
Competitive Pay
Health, Vision, and Dental Insurance
401(k)

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Pattern Glassdoor Company Review

4.5